Li Guilian'S Jedi Survival: Clothing Wealth Story

< p > < strong > the motive force of creating wealth < /strong > /p >

< p > the most classical fable in marketing history is to sell a href= "http://www.91se91.com/news/index_c.asp" > comb < /a > to monks.

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< p > to study the success factors, one is the persistent dream of selling combs; the two is its own marketing skills.

The two are indispensable.

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The external environment of chaos in 2009, P, brought many Chinese businessmen who wanted to be there into the marketing context of selling combs.

The impact of the international financial crisis has not been eliminated, the export situation is still grim, and domestic consumption has no obvious growth trend. Therefore, the vast majority of the a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > the boss chose to continue hibernation.

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< p >, but some people began to "be ready to move". They believe that the real business legends come from difficult times.

The ten garment enterprises that we see today are the physical workers of this kind of commercial spirit.

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< p > mode innovation is always full of adventure, but also has huge explosive potential.

Chinese businessmen have always liked to fight alone, but Peng Xing, a businessman in Wenzhou, has changed the habit of thinking in the financial crisis, and has taken a crucial step in the league's warm up.

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P is a very clever way of doing business.

With the special care and wisdom of women, Dayang group successfully captured the heart of Buffett, the old man, and succeeded in becoming the capital tycoon of Li Guilian.

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< p > there are more "little people" who used their dedication, diligence and wisdom to amend the gold of clothing in 2009.

They are either just an agent, or just a buyer of the tide shop, or even a shopkeeper on Taobao.

A drop of water can see the sun, and through their wealth growth, we can clearly grasp the business pulse of the whole industry.

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< p > 2009 should not be forgotten for Chinese enterprises.

This is the first time they have tested the crisis in the context of globalization.

Success or failure is worth pondering for a long time.

They embodied natural courage and simple business intelligence.

When these two are combined, they become a kind of strength to meet difficulties and let the dresses who dare to tide over the waves continue to write the legend of wealth in the thorny year of 2009.

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< p > < strong > 1, nine months two hundred million yuan - ho ho Qiang new edition Disney < /strong > < /p >

< p > for "cat man" to earn two hundred million yuan sales, it took only nine months. The world exclaimed that Chinese "Disney" wealth phenomenon is being staged in the clothing industry.

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< p > Chinese style "Disney" wealth phenomenon is being staged in the clothing industry.

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< p > to earn two hundred million sales for cat owners, professional manager He Shaoqiang spent only nine months.

It sounds a bit of a myth.

And this wealth is only to sell the brand's right to sell the brand to the processing enterprises.

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< p > interestingly, the direct driving force of this business inspiration is the international financial crisis.

At the end of 2008, the chairman of the cat, Lin Lin, received a phone call from a friend asking him to help him.

At this time, you know that the friend who has been doing foreign trade processing is suffering from the sharp reduction of orders, and wants to pform into an internal brand. In his eyes, advertising can cost a lot of money, too tired, and he has no experience, so he wants to spend a little money to rent a good /p.

The brand of < p > is directly used.

You see business opportunities.

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< p > this friend's mentality is a microcosm of the boss mentality of many processing enterprises under the background of the international financial crisis.

This will also pave the way for the success of the cat brand licensing mode in the future.

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He Shaoqiang, an old comrade in the woods at P, is studying the commercial feasibility of the Disney brand authorization mode in China's clothing industry. The two people hit it off.

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P > since the end of March last year, the cat brand licensing business has been officially launched.

The success of the process was totally beyond two expectations.

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"P" more than 20 days later, Mr. Deng, who came from Zhejiang Pu Yuan, signed the first single with the cat man. He bought the brand's right to use the sweater for ten years in the sweater field at a cost of more than 2 million yuan a year.

Mr. Deng has been making sweaters in Pu Yuan for many years, where sweater processing enterprises gather, and a sweater is bought on dozens of yuan in the market.

Mr. Deng hopes to put his sweater on sale for seven hundred or eight hundred yuan or more if he wants to paste the cat's brand.

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< p > He Shaoqiang knows this kind of psychology well.

Since then, he went to Jiangsu, Zhejiang and Guangdong industrial clusters to publicize the concept of cat's "Disney" and got a positive response from the local processing boss.

"I seldom talk with them about the price. I only talk about the innovation and win win mode of the cats. They are fascinated.

If you marry a wife and send a son, where can you find such a good thing? "

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Behind P's self-confidence, he believes that the brand of cat people is indeed valuable.

In the field of domestic fashion underwear, cat people is one of the most successful businesses. It is the main business of entertainment marketing. It sells up to $60 million advertising on entertainment programs such as Hunan satellite TV every year. It has a high share in South market.

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< p > at present, the cat has signed the brand authorization of sexy beauty pants, children's wear, fashion business shirt and other fields, and the cooperation time is five to ten years. These contracts have brought nearly two hundred million retail sales to cats.

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< p > He Shaoqiang's reputation has also been promoted rapidly in Jiangsu and Zhejiang provinces along with the promotion of this business.

It is widely believed that at night 12 often over three people queue up for him in the hotel where he lives. It is a great honor for those little owners to invite him to dinner.

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< p > "what the little boss wants most is that they see the cat's success, and are curious and eager to learn."

He Shaoqiang believes that the management mode of cat owners is very attractive to these business owners.

He did not comment on rumours.

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< p > Disney once made a brand authorization method by subdividing various fields, and established its wealth kingdom all over the world.

And this height is what cats are coveted.

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< p > this is definitely a wealth myth of the clothing industry.

Because of Buffett's video and a sentence, Li Guilian, chairman of Dayang group, has become the new rich of the 2009 Hurun Forbes clothing list.

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P now, the world has to revisit this ordinary northeastern woman who is not tall and likes to wear pearl necklace.

What people are more interested in is how she got on Buffett and succeeded in becoming a capital market tycoon. < /p >

< p > < strong > > "near" Buffett < /strong > < /p >.

< p > in fact, Li Guilian, who was known as the "Iron Lady" of Chinese clothing, did not live well at the beginning of 2009.

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< p > "when the financial tsunami broke out, I slept sweating every night."

What worries Li Guilian, who is 64 years old, is that "this enterprise may be gone in a blink."

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< p > this is the situation faced by most Chinese garment exporters after the international financial crisis.

Affected by the economic downturn, the number of unemployed people in Europe and the United States has increased sharply, and consumers have tightened their pockets.

All the situation is not conducive to the main production of medium and high grade formal dyang group.

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< p > "we export 5 million pieces each year," a href= "http://www.91se91.com/news/index_c.asp" > Western-style clothes < /a >, how much do you think of the consumption of Western-style clothes per capita now? Many people have already lost their jobs and need to wear Western clothes? "The obvious shrinking of the external demand market has made Li Guilian realize that a new round of crisis is coming.

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< p > through visiting customers and market analysis, Li Guilian then resolutely led the team to start a tough battle: the first is to set up production line, and strive for high-end high-quality orders, and the other way to deal with it is to launch the "single volume and single cut" business.

She never imagined that fate would take her to a new and more dazzling stage.

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< p > at the end of August last year, relevant reports of "Da Yang creation" and "Li Guilian" were frequently seen in newspapers.

All the important media at home and abroad, including the Wall Street journal, CNN and southern weekend, have paid high attention to the rural women in China.

All the attention comes from a three minute video.

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< p > in the video, Buffett, a 79 year old stock god, praised the creation of his suit for the first time in 70 years.

He even jokes that he should open a store to sell Dayang's suit, and jokes that he will be an excellent salesman.

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< p > this is the 30th anniversary special video produced by Buffett to celebrate the establishment of Dayang group.

Why is the boss of a Chinese suit company so popular with the famous American stock god and selling to her as a salesperson? How did the relationship between the two people be established? < /p >

In the eyes of Li Guilian, Buffett is a special and honorable friend in the eyes of P.

3 years ago, Buffett, who was born in a textile factory on the verge of collapse, hit it off with Li Guilian.

A year later, when Buffett came to Dalian to participate in the event, the director of global marketing of Dayang creation found an opportunity to suggest that Buffett try to create a customized suit.

Unexpectedly, the friendship between Buffett and Li Guilian began.

Buffett soon became a customer of the creation suit, and brought a lot of celebrity customers to her, including Bill Gate.

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< p > "the old man likes our suit very much."

Buffett was very pleased with the high degree of recognition of the creation of his suit.

She gave her account to the old man (Buffett) for what suit he wanted.

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