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The Marketing Strategy Of The Clothing Store Maintains The Old Customers

2014/2/19 20:55:00 38

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Clothing Store Marketing Strategy Regular Customers

for clothing stores, there are two kinds of customers in the shop, one is new customers, the other is old customers.

In the early days of a shop, the proportion of new customers may be too large. In the later stage, the proportion of old customers will increase, and some can even reach more than 70%.

and a < a href= "http://www.91se91.com/news/index_c.asp" > brand clothing > /a > shop management, the support of old customers and the trust of new customers are indispensable. In this era of rapid development, old customers are the foundation of shops, and new customers can not be ignored.

Effective maintenance of old customers is essential, while new customers buy several times in the store and become old customers.

first, maintaining the old customers can make the store's competitive advantage long.

Retaining old customers is more important than new customers or even less than a href= "http://www.91se91.com/news/index_c.asp" > market share < /a >.

According to the consulting firm's repeated surveys, retaining old customers is much more effective than paying attention to market share and developing economies of scale.

secondly, maintaining old customers will greatly benefit the development of new customers.

Under the circumstances of a large variety of products, the promotion role of old customers should not be underestimated.

Because for a purchase intention consumer, before buying products, a large amount of information and data collection is needed. Among them, the recommendation after listening to friends, while playing other people's personal experience is often more than the publicity made by the buyer.

This is the typical word of mouth marketing.

Word of mouth effect is: 1 satisfied customers will trigger 8 potential businesses, including at least 1 pactions; 1 unsatisfied customers will affect 25 people's purchase intention.

finally, maintaining the old customers will also greatly reduce the cost.

The investment in developing a new customer is 5 to 9 times the consolidation of an old customer.

In many cases, even if a new customer is won, it may take some time to consume.

Therefore, ensuring repeat consumption of old customers is the best way to reduce sales cost and save time.

a very important aspect for businesses to improve their store performance is to grasp the old customers.

To grasp the old customers is, after all, a good service for the old customers.

when customer relationship is able to deal with the shopkeeper in the upper case, is there any bad service? Is there any performance that can not be raised? "

some ways to maintain the old customers: /p >

promotion does not forget old customers.

.

old user fellowship.

old customer scorecard.

in short, there are many ways to maintain the old customers. They can be applied and innovated in accordance with the above methods.

let old customers bring new customers /p >

. Look for opportunities to keep in touch with customers and not just want to do his business.

give special preferential treatment to old customers, let old customers feel your attention.

giving special care to old customers and letting old customers be touched by your words and deeds.

encourage and invite old customers to introduce new customers.

> a href= "http://www.91se91.com/news/index_c.asp" > old customers < /a > if the new guests are brought to the door, the clothing brand stores should timely provide special services and preferential treatment to the old customers, so that the old customers will have a special face in front of their friends, so that these old customers will continue to bring new customers to the door.