Before And After The Spring Festival, Quanzhou Shoe And Garment Enterprises Resigned And Employed.

"P", "the vice president of a href=" http://www.91se91.com/news/index_c.asp "and" vice president of shoes company /a "has gone through half of the year. After the year's follow-up, it was discovered that the vice president had left.

The change of personnel has made Xiao Wang, the head of a brand planning enterprise in Quanzhou, a little depressed.

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< p > this is not an example.

Every year before and after the Spring Festival, there are more frequent changes in corporate executives. In the interview, reporters found that many sports brands had changed personnel this year, and some executives or middle managers resigned or switched jobs, mainly focusing on the two departments of brand and marketing.

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< p > < strong > top management level changes frequently < /strong > < /p >

< p > at the beginning of the horse year, many executives of enterprises "bid farewell to the old and welcome the new".

Xia Youqun served as a vice president at the beginning of 2013 and served as a vice president at the beginning of 361.

The original brand director of the genie bird also left before the Spring Festival, and was replaced by the new director from Zhejiang style enterprise.

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Besides P, Ye Shuangquan, who worked for Anta and XTEP, and then assistant general manager of PEAK group, was confirmed to have left after the Spring Festival. The director of del Hui also left before and after the Spring Festival.

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< p > statistics show that as of January 30th, 199 listed companies in Shanghai and Shenzhen two cities have issued 214 top executives' resignation notices.

A total of 75 executives resigned from the listed companies on the main board of the Shanghai Stock Exchange, and a total of 82 companies resigned.

Shenzhen small and medium-sized board companies are the second place. A total of 51 companies have disclosed 56 resignation reports.

According to Shanghai's information statistics, the first week (from February 7th to 14th) of A shares a total of 36 executives of 32 companies (excluding independent directors, supervisors and normal general elections) who resigned. On average, 7 executives resigned on every working day.

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< p > < strong > or under pressure of performance < /strong > /p >

< p > there is a certain universality of the resignation of executives before and after the Spring Festival. The reason for this phenomenon is the fast fading industry such as clothing. From an external perspective, the industry itself is in the period of integration from the old pattern to the new pattern, with slower growth and stronger performance.

Wu Tao, partner of textile and garment center of Peking University Consulting Company, said.

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< p > "executive turnover and corporate performance generally show greater correlation.

If performance is poor, some companies will look for new core managers.

A sports brand responsible person also said.

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< p > it is understood that in the past two years, under the pressure of high inventory pressure, many sports brands have encountered difficulties in store contraction and declining performance, which has also brought pressure to managers in charge of marketing.

At the same time, in the case of industry downturn, how to continue the brand promotion and positioning of enterprises, but also to successfully break through in the weak market, is a test of the brand department's planning and execution.

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< p > "from the micro level of enterprises, executives turnover is also related to the choice of executives.

For sports brands, in the early years of rapid growth, a large number of "airborne troops" were introduced from the outside. There were differences in the cultural integration and working styles between the airborne executives and enterprises.

In addition, the market of the whole professional manager is not yet mature. The unclear definition of the value of the introduction of executives and the shortsightedness in the incentive mode have caused the instability of executives.

Wu Tao said.

In fact, before and after the Spring Festival last year, the sporting goods industry has already had a wave of executives' "resigning to the old and welcome the new".

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< p > < strong > upgrading < a href= "http://www.91se91.com/news/index_f.asp > > Enterprise < /a > management level < /strong > /p >

< p > "although the resignation of senior executives will have short-term pains for the operation of enterprises, the flow of personnel in the long run is conducive to the development of enterprises."

Wu Tao said that the adjustment of executives is also a process to enhance the employing ability of enterprises. "The newly introduced executives often bring new ideas, which is conducive to the improvement of enterprise management level and the promotion of communication between industries and different industries."

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< p > the flow of executives has injected fresh blood into enterprises and industries.

For example, after the development of sports brands in Quanzhou to a certain scale, new professional managers were introduced from enterprises such as ADI, Nike, Lining, and Smith Barney. These professional managers brought an international vision to the Quanzhou brand, and brought fine thinking of Zhejiang enterprises in the terminal management of enterprises, which promoted the overall improvement of Quanzhou's enterprise management level.

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< p > it is understood that after 2009, when sports a href= "http://fz.sjfzxm.com/" > brand "/a" is relatively mature, a number of professional managers have shifted from sporting goods industry to children's wear industry, while looking for their new career development space, they have injected fresh blood and motivation for the development of children's wear industry.

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< p > in fact, for enterprises, if the executives are actively adjusted, most of them are for the purpose of optimizing the management level. "Once the enterprise believes that the original executives are not ideal or there are more suitable personnel, they may make corresponding personnel adjustments."

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