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Beijing Has Become A Breeding Ground For The Growth Of International Outdoor Brands.
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"P", known as "Beijing href= a" http://www.91se91.com/business/ "outdoor sports < /a" market development direction of the compass outdoor exhibition, more than 600 outdoor, winter and extreme sports brands from all over the world gathered in the National Convention Center. < /p >
< p style= "text-align: center" > < img border= "0" alt= "" align= "center" src= "/uploadimages/201402/19/20140219090904_sj.JPG" /uploadimages/201402/19/20140219090904_sj.JPG "
Wang Yilei, director of ISPO BEIJING project of Munich Exhibition (Shanghai) Limited, said that compared with the a sports brand < /a >, the outdoor sports industry's body weight is between 15 billion -200 billion yuan or a smaller industry, but the next development will be very fast. Skiing and extreme sports will become popular. "Outdoor industry will not appear as sports industry, such as the monopoly brands such as ADI and Nike, there will be many personalized brands, each brand will find corresponding consumer groups." Wang Yilei introduced that, compared with last year, there were 431 exhibitors, an increase of 4%, and the participation brand increased by 12% to 637. Sweden's outdoor brand HAGL FS CEO Nicolas Warchalowski told the Beijing daily news that HAGL FS has maintained an annual growth of about 50% since it entered China. < /p >
< p style= "text-align: center" > < img border= "0" alt= "" align= "center" src= "/uploadimages/201402/19/20140219091416_sj.JPG" /uploadimages/201402/19/20140219091416_sj.JPG "
Huang Geng, chairman of Nanjing border town sporting goods Limited by Share Ltd, which has three brands of NORTHLAND, LOWA and LEKI, believes that in the past ten years, with the increasing outdoor market in China, outdoor brands are becoming more and more, and competition has become more intense. P "China's outdoor market has passed the first stage of brand watching and the second stage that attaches great importance to product quality. Now it is in the third stage. Besides" a brand "/a" and quality, it has to operate in all aspects of marketing and channels. " < /p >
< p style= "text-align: center" > /p >
"P", known as "Beijing href= a" http://www.91se91.com/business/ "outdoor sports < /a" market development direction of the compass outdoor exhibition, more than 600 outdoor, winter and extreme sports brands from all over the world gathered in the National Convention Center. < /p >
< p style= "text-align: center" > < img border= "0" alt= "" align= "center" src= "/uploadimages/201402/19/20140219090904_sj.JPG" /uploadimages/201402/19/20140219090904_sj.JPG "
Wang Yilei, director of ISPO BEIJING project of Munich Exhibition (Shanghai) Limited, said that compared with the a sports brand < /a >, the outdoor sports industry's body weight is between 15 billion -200 billion yuan or a smaller industry, but the next development will be very fast. Skiing and extreme sports will become popular. "Outdoor industry will not appear as sports industry, such as the monopoly brands such as ADI and Nike, there will be many personalized brands, each brand will find corresponding consumer groups." Wang Yilei introduced that, compared with last year, there were 431 exhibitors, an increase of 4%, and the participation brand increased by 12% to 637. Sweden's outdoor brand HAGL FS CEO Nicolas Warchalowski told the Beijing daily news that HAGL FS has maintained an annual growth of about 50% since it entered China. < /p >
< p style= "text-align: center" > < img border= "0" alt= "" align= "center" src= "/uploadimages/201402/19/20140219091416_sj.JPG" /uploadimages/201402/19/20140219091416_sj.JPG "
Huang Geng, chairman of Nanjing border town sporting goods Limited by Share Ltd, which has three brands of NORTHLAND, LOWA and LEKI, believes that in the past ten years, with the increasing outdoor market in China, outdoor brands are becoming more and more, and competition has become more intense. P "China's outdoor market has passed the first stage of brand watching and the second stage that attaches great importance to product quality. Now it is in the third stage. Besides" a brand "/a" and quality, it has to operate in all aspects of marketing and channels. " < /p >
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