Ningbo Network Enterprises Are Large, But The Integration Of E-Commerce Is Low

< p > recently, the report on the development of e-commerce in Ningbo issued by the Ningbo industrial and commercial bureau shows that there are 28545 enterprises that have effectively involved in the network (Electronic Commerce) in our city, and about 1 of every 7 enterprises are involved in the network operation.

Although the number of enterprises involved in the network is huge, at the same time, the business sector has also found that there are many problems in the development of e-commerce in our city.

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< p > < strong > the volume of the enterprises involved in the network is large, but the degree of convergence with the electricity supplier is low < /strong > /p >

Statistical data in < p > report show that there are 28545 effective network enterprises in Ningbo (including 26670 domestic enterprises and 1875 foreign investment), accounting for 13.9% of the total number of enterprises in the region. About 7 of every 7 enterprises have 1 network operations. The total registered capital is 233 billion 300 million yuan, accounting for 15.7% of the total registered capital of the region.

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< p > the development structure of Internet merchants basically extends the inherent industrial structure of Ningbo. The number of enterprises involved in the second industry accounts for 2/3, with 19005; the number of 147 enterprises involved in the primary industry accounts for only 0.5%; third industries involve 9393 enterprises, accounting for 32.9%.

In terms of industry distribution, manufacturing industry takes the lead.

There are 18467 enterprises in the manufacturing industry, accounting for 64.7% of the total number of enterprises involved in the network; two to five ranks in the wholesale and retail trade, scientific research and technology services, leasing and business services, and construction industry, followed by 5930, 896, 858 and 497 respectively, accounting for 20.8%, 3.1%, 3% and 3%.

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< p > the distribution of Ningbo's private economy is slightly different from that of the private sector of the economy. The largest number of network operators in Yinzhou District, 5784, accounting for 20.3%; 5409 in Yuyao, 18.9%; 2693 in Cixi, accounting for 9.4%.

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< p > a series of data shows that the development of e-commerce in Ningbo is steadily advancing. However, from the actual situation of the business sector, we have many weak points.

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< p > Ningbo's a href= "http://www.91se91.com/news/index_p.asp" > textile > /a > clothing, light industry, auto parts, household appliances, hardware, stationery and other traditional industries have obvious advantages and high agglomeration. Despite the large number of enterprises involved in the network, there lacks brand, scale and radiant power business enterprises and platforms.

Among the top 100 e-commerce platforms in China, Hangzhou occupies 19 seats, Jinhua has 10 seats, and Ningbo only accounts for 3 seats.

At present, most industry websites in Ningbo are still in the initial stage of supply and demand information release, and no network paction chain has yet been formed, which can not effectively promote the coordinated development of upstream and downstream related enterprises.

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< p > < strong > B2C development lag is too dependent on the third party platform < /strong > /p >

< p > survey found that nearly 2/3 network enterprises in Ningbo focused on manufacturing industry, and decided that e-commerce pactions were more concentrated in the field of production data, and B2B trading mode was adopted.

Influential websites such as China Plastics City, world waste network, Ningbo online food market, groundhog decoration network, etc.

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< p > while B2C is underdeveloped.

Only 20.8% of the traditional wholesale and retail businesses that are most relevant to B2C are involved in the network. A few companies with strong capital and talent strength, such as Bo Yang, Taiping bird and GXG, have established B2C official website to launch trading activities on the basis of previous business accumulation and brand building.

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< p > because self built network trading platform or website cost is high and slow effect. With the help of the third party platform, enterprises and individuals in Ningbo break through 3 in 2012, but in 2012, the volume of pactions was only 30 billion 600 million yuan, accounting for 7% of the total.

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< p > but at the moment, with the increase of network operating costs, many small and medium-sized sellers are at the edge of small profits or losses. The development of online stores is in a bottleneck and can only be maintained by selling prices.

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< p > < strong > < < a > href= > http://www.91se91.com/news/index_p.asp > > O2O > /a > serve the urban economic development; the platform develops slowly > /strong > /p >

< p > Ningbo local life service O2O participants are mostly concentrated in the catering field, group buying sites are the majority.

There are 11 group buying websites in Ningbo, all of which are branches of the nationwide group buying network.

Ningbo's more influential O2O e-commerce providers are now offering nearly 200 service terminals in the city. However, due to the influence of various factors, development is difficult.

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< p > besides, there are many inadequacies in O2O in our city: first, the low level of service and low level of informationization of merchants under the line.

Two, there is a disconnect between online businesses and offline merchants.

The three is the lack of integrity system.

Online businesses tend to attract users with larger discounts, while offline businesses offer discounts.

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< p > < strong > it is urgent to guide the parties to join forces to promote the pformation of enterprises < /strong > /p >

< p > facing this series of problems, the business sector and the association of private enterprises are also working hard to guide the development of e-commerce in our city out of the predicament.

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"P" < a href= "http://www.91se91.com/news/index_p.asp" > Ningbo, < /a > City Commerce and Industry Bureau official told reporters that as early as ten years ago, Hangzhou issued a series of policy documents, clearly defined the short-term, medium-term and long-term objectives of the development of e-commerce in Hangzhou; through implementing a series of policies, Hangzhou has formed several backbone e-commerce enterprises as the industry leader, and nearly thousands of industry websites as the mainstay, tens of thousands of new network entrepreneurs based on the pattern.

At present, Hangzhou is embarking on the construction of the free trade area on the Internet, to seize the opportunity of cross-border e-commerce.

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< p > contrasting the gap with the surrounding cities, our city should make the top-level design of e-commerce development in our city from the policy level.

From the perspective of industrial and commercial functions, it is mainly to facilitate the reform of the registration system for industrial and commercial registration, to implement the registration and payment of paid up capital, to change the conditions for registration of residence, and to change the annual inspection system to an annual report system, so as to create a relaxed access environment for the development of e-commerce.

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< p > "the hot topic at present is still pformation. Not only is the real economy turning to the electricity supplier, but also how the traditional electricity supplier expands the new field is the focus of attention nowadays.

For example, electronic business eldest brother Ali and Tencent enter the financial field, how big data era social network how to realize social data traffic.

However, the electricity supplier in our city lacks characteristics, and it is a fact that we have to face up to the juncture of pformation.

Ningbo Municipal Association of private enterprises responsible for the development of electricity providers are more worried.

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< p > for this reason, the relevant people suggested that we must combine the resources, location and industrial advantages of Ningbo to find the path of coordinated development and deep integration of e-commerce and physical market, massive economy, and vigorously support the cultivation of a number of leading Internet business platforms and enterprises that meet the industrial pformation and upgrading structure.

We should seize the development opportunities of cross border e-commerce trade, help the development of a number of new formats of e-commerce enterprises such as WTO and so on. We will cultivate the leading enterprises in the network business, and build the brand of the traditional dominant industries such as clothing and small household appliances.

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