Alipay Shields Wechat Wechat Electric Business From Crisis

< p > "Jian Ye Ye" originally refers to strengthening fortifications, and pfers all the inhabitants and materials of the four fields, so that the enemy can neither get in nor get anything.

This is a way of fighting against the enemy of superiority. This is also the strategy adopted by Ali against WeChat. "

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< p > with the launch of Alipay's "no new sign, no renewal or no cooperation" policy in February 13th, its payment interface application has been permanently closed to WeChat merchants. Although the successful application business is not affected yet, it will soon be unable to continue to use Alipay payment, which means that the channel of Ali has been completely closed to WeChat.

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< p > from Ali's point of view, this Alipay shield WeChat is very reasonable, and the Taobao service platform shielded WeChat and Taobao link shield WeChat as well. It has its strategic significance, that is, users can not develop shopping habits on the platform, can not let merchants open shop in the public shop, but can not let them become a mobile e-commerce channel and platform. This will threaten the future of Ali, plus the recent news of Tencent's public comment, and Jingdong's eyes with Tencent, so Ali must take action.

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< p > but as an outsider, Ali can not be accepted by such a closed practice which is contrary to the spirit of the Internet.

From the third party development service provider WeChat business treasure, we know that almost 10% of the more than 60 thousand public numbers of its services are WeChat electric providers. The average monthly running time is up to 100 thousand. The early days are directly linked to Taobao's sales. Taobao links are shielded and used to develop products to get rid of Alipay and continue to sell goods. Now even Alipay has been sealed, which means that the whole shopping process has all been pushed back, which will bring inconvenience to the users.

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< p > some people may say no a href= "http://www.91se91.com/news/index_c.asp" > Alipay < /a >, can also receive money paid, UnionPay, fast money these third party payment, I would like to ask, next, pro, do you have money paid account? Do you remember the money paid passwords? If now users want to buy something to re register their accounts, bind the bank card, the basic business can not be done, so even if WeChat red packets again, the habit of payment is not a day to turn around, mobile payment war began.

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< p > from a strategic point of view, this is called "clear wall and wild", and all resources are hidden away and left to leave for you to take care of.

In Ali's view, although WeChat is very open now, once the electronic business platform is guaranteed, it will find reasons to block Taobao and Alipay, so WeChat users will only chat while taking advantage of the instability of the WeChat business, and take advantage of the payment of the WeChat to fully open up. First, we will first break the channel for ourselves, and turn the hot hot potato to the Tencent itself.

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< p > just Ali seems to forget that this is not the PC era. In the era of centralization, flattening and fragmented mobile social networking, it also wants to rely on the closed ecosystem to consolidate its status. It may lose more. We should know that although Taobao's dual eleven mobile phone Taobao has achieved remarkable results in the past, it is not a small number of users who drained WeChat from the past. (it is understood that WeChat's public account advertising price has been more than three times that day, which is basically the single purchase of Taobao's electricity suppliers).

Therefore, Ali's withdrawal from the WeChat platform is a crisis for Tencent, but it may also be an opportunity.

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< p > first, let's talk about the crisis. As Ali expected, some Taobao stores left after Taobao link blocked WeChat last year.

For example, there are tens of thousands of fans on WeChat, Taobao, the four crown shop. After Taobao blocked the link for a week, they gave up WeChat and went back to the micro channel to stop running its public account.

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< p > > at that time, I judged that WeChat payment should accelerate the opening up, and quickly received all third party platforms, so that businesses could smoothly pition, but in fact, WeChat did not have any movement. Fortunately, most businesses still chose to stay, because everyone knew the value of WeChat platform, especially those who had accumulated a lot of fans, and with the help of some products developed by the third party to get through Alipay, they could still form a better shopping closed loop, but this time even the payment was blocked. It was like pushing all the e-commerce services to the front of WeChat.

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< p > but the fact is that WeChat is not ready yet. Although there are all kinds of "a href=" http://www.91se91.com/news/index_c.asp "electronic business platform > /a" WeChat applications in the Tencent, no matter manpower or products are far from reaching an electronic business platform, let everyone play first and then slowly establish rules and establish platform. This road becomes a lot of difficulties at the same time. How many hours can WeChat still have to withstand the test? This is definitely a huge challenge.

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< p > the process of coping with this crisis may also be a process of turning crises into opportunities. The withdrawal of Ali has brought many difficulties to the development of WeChat, but it has also created unprecedented opportunities for the development of WeChat's business. After all, this is a large platform for nearly 700 million mobile Internet users. This is a large platform for nearly one million businesses. This is a big platform for establishing a mobile eco ecosystem.

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< p > 1, < a href= "http://www.91se91.com/news/index_c.asp > > WeChat payment < /a > open standard should be issued as soon as possible, the application process must be self-help and simplified, the entry threshold must be reduced, and the audit aspect can be combined with WeChat certification, so that more qualified businesses can quickly access WeChat payment service users.

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< p > 2, the background of WeChat public platform should have the basic functions similar to Taobao's shop opening, providing guarantee payment functions, etc., so that some businesses or individuals who are unable to develop or purchase products themselves can sell conveniently, do not turn their friends into micro-blog, and can also supervise merchandise and pactions conveniently.

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< p > 3, providing targeted marketing channels or platforms.

Although WeChat is a platform to go centralization, in fact, most public numbers have more and more thirst for traffic. The current public account advertising platform can solve this problem well, and at present, its performance price ratio is absolutely higher than that of Taobao direct trains. At present, the speed of promotion is too slow.

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< p > 4, and correctly guide businessmen to develop from socialized electronic business from simple selling to "social interaction + brand + electric business". The simple and crude way of doing everything will only curb development. It is necessary to provide necessary marketing tools and functions under the premise of ensuring user experience, so that smaller individuals can have their own brands.

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< p > 5, speed up the opening of the public platform interface, build a public account service platform, actively embrace developers, no longer take the lead in ecological interests, or even invest in or authenticate a group of third party development providers, so that more people with practical experience in the industry can participate in the construction.

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