Some Clothing Brands In China Raise Their Status By Foreign Names.

At present, the world famous clothing brand is strong landing in China, and the competition in the domestic clothing market is becoming increasingly fierce.

Many local brands choose to wear the "waistcoat" first, disguise themselves as internationalized, so as to raise their status and gain high profits.

This has hurt the interests of consumers.

How can the local garment industry abandon the eagerness of quick success and instant benefit, bid farewell to camouflage and withstand the test of market competition?

In March, I met 35 friends and went shopping for spring clothes.

The women's clothing department of the two floor of Cuiwei shopping mall, Beijing, looks at all kinds of brands. The brand is almost always in English, and the price is also in line with the international standard. A scarf will cost more than 2000 yuan.

Obviously, it is "Chinese baby". Why do we need to have a foreign name?

Is the "waistcoat" equal to the high price?

Some people say that China's clothing market is like a "Besieged City". People outside want to come in, and the people inside want to go out.

Others say that

The reality is that there are few local enterprises that can break out of the encirclement and develop a world in foreign countries. Most of them join the international brands to get together and wear the "waistcoat" first, disguised as internationalized, in order to increase their personal status and earn money for Chinese consumers.

In China, there are two public standards that can measure the popularity of brands, namely, "China's well-known trademarks" and "China's famous brand products".

The latter stopped its selection in 2007, and expired in September this year. At present, there are 51 products in the clothing industry, and among them, there are about 30 names.

From the perspective of the entire apparel industry, according to Li Kailuo, an expert in fashion industry economics, regardless of men's clothing, the names of foreign flavor enterprises reach 85% to 90%.

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Li Kailuo further analyzed, "the composition of the price is very complicated, and the manufacturing cost is not big, which includes 70% of the operating cost of the mall, such as the discount rate, rent, personnel and inventory.

So the price tag is five or six times the cost, very normal.

Consumer flaunting psychology also boosted prices.

The mentality of "worshipping foreigners and foreigners" still exists to a certain extent, and feels that foreign products are better than domestic ones, which are more expensive than domestic ones. Some local enterprises deliberately create this image in order to cater for consumers' pursuit of foreign brands.

Wang Jun, a fashion display design expert, said