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Take Stock Of The Ten Big Quality "Pit Father" Events Of International Brands (Part One)

2012/3/15 9:02:00 65

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Taking advantage of the 3. 15 opportunity, let's review the 10 major product quality events that took place in the fashion circle last year. There are many international brands that we support. Maybe you are wearing ZARA now, with LV shoes on your feet and L'OREAL's face cream on your face. Maybe you don't know, maybe your ZARA will open next minute, LV will glue, and your face will also be swollen because of allergy. We sincerely hope that the so-called big international brands that we buy at high prices can really raise their price and quality, and hope that these become the past, hoping that every day is 3.15..

One, twenty thousand yuan Gucci pull rod box repeatedly appear quality problems.

　 Beijing Ms. Zhang, a consumer in the city, told China quality inspection network that the quality of the GUCCI pull rod box that she spent twenty thousand yuan on was one after another. The GUCCI store and GUCCI store are located in the box. Hong Kong The customer service center shuffled each other, causing consumers' worries to be ignored. It made her headache. Did it cost twenty thousand yuan? After reading Miss Zhang's experience, many people felt empathy. Come from Harbin Mr. Liu also had the same trouble. He bought a pair at GUCCI store in Harbin. shoes After several times, the phenomenon of glue opening appeared. Not only does quality fail to guarantee after-sales service, it also gives consumers a headache. Once there is a problem of after-sales service, it can only be solved by stores. Besides GUCCI, Hermes, Chanel, Ferragamo and so on. brand No unified customer service telephone has been set up in China. China is already a big consumer country in the world. If these big brands do not set up customer service centers in China to solve the after-sale problem, I am afraid it will hurt many fans' hearts.

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Two, LV shoes Gum two times

Mr. Liu spent 11600 yuan in Macao to buy a LV man. leather shoes 。 Less than a few months later, it was found that there was a break on the sole of the new shoe. It was only 5 days after the repair, and the new shoes appeared in the same place. The shop director said he could help Mr. Liu change other styles of shoes, but the premise was that Mr. Liu could not claim that the shoes had design flaws. domestic Luxury goods With LV as the representative, quality and after sales service are mediocre, which is seriously inconsistent with the brand image of big brands. Domestic consumers experience luxury goods, which are expensive but difficult to enjoy.

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Three, ZARA for two consecutive years of quality "black list"

"First-class design, second rate." Fabric Three streams of work. " This is the evaluation of ZARA on the Internet. Come from Beijing Mr. Wang bought a ZARA store. Overalls At first, I was excited by buying the fancy style, but after a month, I began to complain. "Pants just wore for a month, and the crotch was worn away. And when my colleagues told me at work, I lost my adult, and more than 400 of my trousers were useless in a month." Mr. Wang said angrily. Last year, in Shanghai The quality supervision department and the Beijing Quality Supervision Department sampling survey results, ZARA's pants and down clothes one after another has the pH value unqualified and the filling matter is not up to the standard quality question, this is ZARA in China seventh time boarded the quality "black list". What makes people indignant is that the "big name" from Spain not only did not respond, but ignored media supervision. Quality problem is a common problem of fast fashion brands. We also appeal to fast fashion brands, please slow down and wait for your quality.

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Four, L'OREAL is deeply in the "allergy door".

July 2011, Hongkong Consumer In the survey, the committee found that 17 brands of L'OREAL, Ke Yan and other brands were tested for allergic skin diseases including allergic agents such as hydroxybenzoate, and rash. Among them, L'OREAL, Ke Yan, The Body Shop and other brands belong to L'OREAL group. Cosmetics predator L'OREAL has been in constant turmoil in recent years, besides the allergy door in China. Britain Hair dye causes coma and exaggerated advertising. In the face of such incidents, we have to sigh: L'OREAL, when are you worth our safety?

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Five, Armani exports to China overdue sample

The list of disqualified foods and cosmetics released by the AQSIQ in November 2011 showed that 176 batches of products were unqualified, of which Armani men's perfume was on the blacklist. It is understood that the batch of Armani men's perfume is imported from France by L'OREAL (China) Limited, the total weight is 0.325622 tons, in addition to a batch of Biotherm Vitali daily care three sets because of packaging failed to be refused entry. The incident attracted micro-blog's hot debate, and netizens said that this Armani is too pit father! Deliberately exporting China's overdue samples is obviously not unintentional. L'OREAL, whether Armani or behind, should be condemned. Conscience and sense of responsibility are the brand's Evergreen place.