Mr. Qi Is Going To Appear In 2012CHIC.

The 85 cartoon characters of Mr. Qi, Miao and miss: crossing 42 loads and sweeping 80 countries

distance

In addition to regular activities such as kindergartens, schools, shopping malls and other activities to spread the brand and culture, she has to communicate with more than 20 franchisees in the national market, improve the new investment brochures, invite distributors to Beijing to attend the fair, prepare for other matters of the exhibition and so on.

Of course, in her opinion, everything is busy but not messy.

In her notebook computer, there is a detailed timetable and a business operation plan.

The reporter saw that Gu Zheng Hong successfully signed the British CHORION company in 2010, and took the 85 cartoon images of the MR.ME Nand LITTLEMISS "Miss Qi Miao Miao" (hereinafter referred to as "Mr. Qi Miao Miao") in one fell swoop to carry out research and production of related animation products and market operation of animation derivatives in China.

In 2012, we launched the goal of opening 200 stores. We can say that 2012 is also the true start of business.

Of course, there are quite a few stories behind it.

It was Gu Zhenghong's strength, experience, determination, confidence, train of thought and perseverance that touched the headquarters of CHORION, UK.

Because as a rigorous global company, they have strong desire for the Chinese market, but they lack the bottom line to win.

XXX, who is in charge of the global franchise, said: "I saw the hope of the Chinese market in Gu! She is very good!" of course, the sad negotiations behind it were only Gu Zhenghong and her team.

However, the authorization is not all the best, but the beginning of hardships.

In the past 2011, Gu Zhenghong and her team called "one year of hard work" - making development plans and models, relocating companies and expanding teams, and developing and producing hundreds of garments.

The product should be suitable for Chinese children's characteristics and conform to the concept and style of the British brand. Product planning, design, fabric selection, prototype, proofing and proofreading to large cargo, every link must be examined and approved by the British headquarters.

Cartoon series, college series, leisure series, family ties...

Finally, the first hundred samples of clothes were born with 85 cartoon characters, such as newborns, and they soon became popular in the island city.

"This brand may be strange to Chinese consumers, but it has become a household word in more than 80 countries around the world.

Its cartoon books sell more than 100 million copies worldwide, and you go to Dangdang to check online.

He was also selected as the best children's book in Frankfurt and other international book fair.

Gu Zhenghong personally sent reporters Dangdang net page, and repeatedly stressed its pure British royal lineage.

It is understood that Mr. Qi, Miss Miao's brand was founded in 1970, with a group of different character, lively and lovely cartoon villains as the background, telling another interesting and moving story, deeply loved by the British Royal minority members and celebrities.

And integrate into the Royal lifestyle to become an international brand with pure royal blood.

If one day, you see a child dressed in Mr. Qi Miao's children's clothes from Bentley, Rolls-Royce and so on, you don't have to be surprised. They all share the same Royal English lineage.

After 42 years of sharpening, Mr. Qi Miao's brand has formed the unique advantage of the global standard.

The British Royal cartoon has 85 images, healthy and environmental protection, high quality fabrics that meet all European harsh tests, noble and elegant British design styles, exquisite and strict techniques, and cultural accumulation in more than 80 countries.

It is only a matter of time before we are swept away in China.

Gu Zhenghong said, "not as we think."

In fact, the brand of children's clothing in China is as high as several hundred or even more. Each brand has its own stronghold almost all, resulting in the separation of male and female in various regions. The information is very confusing, and consumers are at a loss.

Although the brand of Mr. Qi Miao is a mainstream brand in Europe, America, Japan and Korea, it needs some accumulation and integration with Chinese culture.

The reporter saw the complete cartoon derivative line-up, clothing, children's shoes, cartoon puppets, cups, umbrellas, watches, key chains and so on, which is a wonderful cartoon world in the children's living hall in BELLE Plaza, Qingdao, Qingdao.

Ms. Zhang, who came here to buy children's clothing, said: "there are two advantages to buying clothes here. One is the quality is assured, the two is that the cartoon on the clothes is very rich, such as Miss Sunshine, naughty lady, and Mr. dry, etc., in line with the changeable state of children and the age of whimsy, which helps them develop a complete personality and good habits."

Gu Zhenghong said: "she positioned the company as a brand management company rather than a clothing manufacturer, not selling children's clothing, but selling the Royal lifestyle."

For the understanding of brand, she gave us an explanation: from the rational level, the EU standard is the first place in environmental protection, health and comfort; and from the perceptual level, it is a unique "child", which coincides with the expectations of Chinese parents' "hope for success and hope for women".

At present, children's clothing market is facing fierce competition, from Britain, the United States, Italy, Korea and so on.

"This trip to Beijing is bound to come full of success."

At the end of the interview, Gu total confidently said.