2012 Guangzhou International Fashion Festival And Guangzhou Fashion Week September Landing

September 6, 2012, for 4 days, @ Guangdong fashion. 2012 Guangzhou International Fashion Festival and fashion week It will be held at the Pazhou Exhibition Hall of the China Import and Export Fair, the largest exhibition hall in Asia. The exhibition will be hosted by the Guangzhou Municipal People's government. The Guangzhou apparel industry association, Guangzhou economic and Trade Exhibition Service Center and professional exhibition company Guangzhou Yijia Exhibition Service Co., Ltd. jointly undertake the planned exhibition area of 40000 square meters.

In the Pearl River Delta regional garment industry development plan outline, it is clearly pointed out that the future layout of the Pearl River Delta garment industry will take Guangzhou and Shenzhen as the leading role, and develop the clothing industry headquarters economy and the fashion creative industry, and become the fashion fashion center of the whole country. Wan Qingliang, Secretary of the Guangzhou municipal Party committee, appointed the mayor when he was mayor. He proposed to polish the gold lettered signboard of Guangdong's textile and garment industry. Therefore, the municipal government decided to host the costume festival to conform to the innovation and upgrading of Guangdong's garment industry and raise the fashion position of Guangzhou in all aspects.

Guangzhou is the starting point of the "maritime Silk Road". Guangdong has more than 30 thousand garment enterprises, forming 26. Clothing industry Cluster, clothing production accounted for 4 of the national clothing production, only Liuhua business circle in Guangzhou has 34 professional clothing market, becoming the world's largest garment production base and circulation base.

It is reported that this exhibition has set up the international brand Hall of fashion clothing, the trend brand Hall (including 3500 square meters children's wear area), the textile and garment making equipment and the OEM OEM processing hall, the surface accessories and the fashion show hall.

With the growing popularity of children's clothing consumption groups, Children's Wear The market has become one of the most growing markets in China. According to the Research Report on the development of children's wear industry in China, there are about 314 million children under 14 years of age in China, nearly 100 million in cities and more than 200 million in rural areas. At present, the consumption of children's clothing in the whole country is about 50 billion yuan. Before 2012, the Chinese children's clothing market will increase at a rate of about 10% every year.

Therefore, the competition trend of children's clothing brands is fierce day by day. It is urgent for a fast and effective trade platform to make its brand stand out in a short time. Therefore, this clothing festival specially set up 3500 square meters children's wear exhibition area in the fashion brand hall, and will attract more than 100 middle and high-end children's clothing brand enterprises in more than 10 countries and regions to participate in the exhibition. The 100 thousand global agents, department store leaders and purchasers and trade dealers will attend the conference.

　 Strong publicity for precision planning

There are 10 channels for the strong publicity of the Guangdong fashion -2012 Guangzhou International Fashion Festival and the Guangzhou fashion week. 44 initiatives to fully cover the industry of the textile and garment industry all over the world, in summary, are mainly promoted from four main aspects:

1, professional media, such as professional website and professional magazine publicity.

At present, there are more than 100 professional magazines and professional websites that have been implemented at home and abroad. There are more than 300 kinds of news and more than 5 million professional readers and professional buyers. A strategic cooperation with the Ministry of commerce website: world buyers network and China small commodities network has also been made. Before the exhibition, the buyers and purchasers of the textile and garment industry will be selected. The fashion media from Italy, France and Korea will also report on the scene. The official website of the exhibition has reached an advertising exchange link with hundreds of Internet media.

2, mass media publicity, such as TV stations, radio stations, newspapers, portals and so on, will launch intensive propaganda in the later stage.

At present, we are also planning to plan a fashion column with the TV station, and invite the mainstream media to conduct a thematic discussion on the dress culture periodically.

3, the precise invitation, through the provinces and cities, Hong Kong, Macao and Taiwan clothing association, high-end high-end department stores, professional markets, law, beauty, and other chamber of Commerce, etc., to point to point the invitation to cover the global professional buyers.

The international buyers of the Organizing Committee and the national clothing agent franchisee database have covered 578 thousand garment industry dealer data and international buyers, of which 138 thousand are children's dealer database, which is also the most competitive core of this clothing festival. Guangzhou's major children's clothing and textile and garment wholesale clothing market, creative garden and brand high-end clothing business will be the venue of this clothing festival. It will echo the main venue and share the radiation and purchasing power of the festival. The organizing committee will send 600 thousand invitations through SMS, fax, mail, telephone and all kinds of channels to distribute the same large international exhibitions.

4, the exhibition will also focus on the use of new media such as Sina official micro-blog as a key promotion.

Micro-blog has become the fastest way to spread in addition to live broadcasting. Sina landers landed on Sina micro-blog. As long as they search for "Guangdong fashion", they will be able to find the official micro-blog of "Guangdong fashion Guangzhou International Fashion Festival". At present, micro-blog has just started and has more than 20000 fans. It has attracted wide attention from many businessmen, designers, brands and professionals in the industry.

　 The activities of the same period were brilliant.

During the same period, the floats parade, China Fashion Festival and awards ceremony, China will also be held. Clothing brand The Marketing Summit Forum, the national clothing culture week, the children's clothing brand show, Guangzhou's dozens of textile and clothing specialized market will become the conference hall, synchronously link each kind of splendid synchronized activities. During the entire clothing festival, the fashion show will be released nearly one hundred years, and will become the children's dress and fashion carnival.