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    Group Buying Crisis: 24 Bond Capital Chain Broken, Arrears Of Wages Gate

    2011/11/10 13:14:00 10

    Group Buying Website Downsizing

    "What worries you most is the large scale.

    Groupon

    A series of social problems brought about by the collapse, including employee unemployment, group buying vouchers received by large numbers of consumers, can not be consumed, and cooperative businesses can not get any subsequent payments.

    How to prevent group buying enterprises from burning up the last penny and carrying bags away is a topic that needs to be considered.


    Handle network planning

    list

    The news is not the strength of the domestic group buying industry.

    After a succession of layoffs, the capital chain of some group buying websites has begun to break.


    Yesterday, there was news that the domestic large group buying website 24 ticket capital chain has been completely broken.

    After massive layoffs, 24 tickets were issued yesterday within the company, with employees earning more than 4000 yuan to be withheld.

    staff

    The relevant subsidy will be paid in cash in the form of 24 coupon websites.


    24 vouchers said the move was aimed at easing the financial pressure brought about by commercial settlement.


    24 vouchers CEO (Chief Executive Officer) Du Yinan (micro-blog) responded by saying that taking into account the overall group buying market into the cold winter, so consciously adjust the salary structure of employees, to ensure that the normal settlement of merchant money, the source of the cut through the winter of group buying industry, and said that it will achieve profitability by the end of the year.


    24 vouchers COO (chief operating officer) Peng Lei said that the 24 coupons did have the system of adjusting the payroll payment for employees, which is to ensure the normal settlement of merchant's payments, and only for short-term decisions, it will resume normal distribution in November.


    Peng Lei said that this adjustment was mainly caused by the company's recent acceleration of business settlement process, resulting in temporary cash flow tensions.


    It is said that 24 of the vouchers have been laid off since October, and the number of layoffs has also involved hundreds of people.

    An employee claiming to be a 24 voucher of a sub station revealed that in October 12th, the company had announced layoffs from the top.


    In fact, layoffs, arrears of wages, and arrears of merchant loans have always been a problem for domestic group buying websites.

    Because of the fierce competition in the group buying industry, many group buying websites are expanding blindly. Once the funds are not up to date, they will often withdraw from their jobs and lay off workers in order to alleviate the pressure of funds.


    It is worth noting that, when the 24 bills were deeply in financial pressure, Shen Boyang, general manager of micro-blog group (micro-blog), once again exposed the industry, said that a large group buying website had begun to use all kinds of excuses to clear partners and delay business payments.


    However, Shen Boyang did not show the identity of the group buying website.


    Shen Boyang has publicly predicted that the top ten group buying websites will be closed before the end of the year.


    Shen Boyang said that the biggest worry is a series of social problems brought about by the collapse of large group buying websites, including the unemployment of employees, and the group buying vouchers that a large number of consumers can not afford to consume, and cooperative businesses can not get the subsequent payments.


    Shen Boyang said that once a large group buying website fails, it will cause a huge blow to the whole group buying industry.

    How to prevent group buying enterprises from burning up the last penny and carrying bags away is a topic that needs to be considered.


    In fact, in the face of the tragic situation of the "1000 regiment war" this year, the industry generally believes that there will be no more than 5 group buying websites remaining in the future after the survival of the fittest.


    Group buying navigation website group 800 released the "third quarter of 2011 China group buying and consumption observation report" shows that there are 754 group buying websites can not be opened or pformed, of which more than a month did not update the website reached 9%, and 5% of the site's revision, internal adjustment and other rationale by closing the group buying business.

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