Look At Enterprises' Market Development And Operation Capability Through Intertextile Fabric Exhibition

March 28th -30, China international textile fabrics and accessories (Chun Xia) Exposition It will be held in Beijing. "Compared to the Shanghai autumn and winter fabric exhibition in the second half of the year, the March spring and summer fabric exhibition in Beijing is a trend in the new year, and it is confidence," said a company who has participated in fabric exhibitions many times. In the new spring, fabric enterprises from all over the country and even the whole world meet again to explore and inspire each other. With the ever-changing market economy environment, the intensity of competition in the fabric industry has escalated. The demand for transformation and upgrading of fabric and fabric procurement patterns has become increasingly urgent among garment brands and professional buyers, forcing fabric suppliers to enhance product development and service strength, and speed up the transformation from production and management enterprises to manufacturing service enterprises. From "made in China" to "created in China", how far is China's fabric from "China operation"?

Market environment is not a determining factor.

"The market will be more difficult in 2012. The main problems include: the export market is sluggish, the quantity and quality of orders in Europe and America and Japan have declined, the market demand is low, and consumer confidence is not enough. For cotton related enterprises, the price difference between domestic and foreign cotton is obvious, and the competitiveness of products is insufficient. The rise of human cost has made the competition pressure from neighboring countries increasing. " Qin Jianye, a Limited by Share Ltd of Black Peony (Group), has recognized the market environment this year by the domestic fabric enterprises. Shen Jiabing, executive vice president of Jiangsu Zhen Yang Group, believes that 2012 of the overall market environment may be basically the same as 2011, but "the first half of 2012 will not be as good as the first half of 2011, and the second half of 2012 will not be as bad as the second half of 2011". Since the beginning of this year, the demand for brand fabrics in the US and Europe has declined considerably. In view of such a market environment, fabric enterprises are not discouraged. In the process of forming a consensus of "the focus of development of industry will continue to shift to domestic demand", we strive to find ways to expand the market radius.

　　 garment accessories And accessories have been developing rapidly in recent years. Fujian Shishi Hualian Garment Accessories Co., Ltd. has direct sales in 60 branches throughout the country. In Jiangsu, Zhejiang, Guangdong, Fujian and other garment base areas, the branches are very intensive, and most of the products are sold to domestic clothing brands. Pan Minxiong, manager of Beijing branch, said that the market environment is rather difficult this year, especially the export environment, so the product mix will be adjusted according to market changes. Taking Beijing branch, it has been doing more accessories for Down garments and accessories. This year, we will increase the development of outdoor clothing customers, expand the customers' faces, and develop new products in a targeted way, developing from the aspects of technology, material, shape and function.

Hangzhou Xinsheng dyeing and Printing Co., Ltd. Women's wear fabric Shen Xuefeng, a veteran, has great confidence in the competitiveness of Chinese fabrics. He told reporters that although garment processing has moved to Southeast Asia and other regions, most of the fabrics they need are imported from China, so fabric enterprises have room for survival both in the international market and in the domestic market. He believes that the current domestic clothing sales are not good, not entirely a market problem, and the problems caused by abnormal weather are also great. By the end of last year to the beginning of this year, when it was cold, it was not cold. Now it is not hot when it is hot. The sales of clothing are not smooth, and the natural market of fabrics is also weak. "In fact, China's elimination of 30% printing and dyeing enterprises is not a problem," he said. From the industrial perspective, China has entered a new round of adjustment. The industrial policy requires the elimination of a number of backward enterprises with low value-added products. In Guangdong, Fujian and Jiangsu and Zhejiang provinces, the environmental protection requirements for printing and dyeing enterprises are getting higher and higher. But if transferred, the water quality of the northwest and northeast and even the fragile ecosystem are not suitable for the development of printing and dyeing enterprises, and the industrial matching is not good. Therefore, the way to continue development is to increase the added value of products and benefit from the high-end.

　 First, fight the market.

Sun Bin, executive vice president of Sheng Hong fabric company, thinks that the fabric innovation is more obvious. Clothing market For some time ahead, it will dominate the garment market. As a fabric supplier, first of all, we must improve product quality and create fabric brand image. The market depends on competition, but there must be a foundation for assembling. This is the product, and whether the product can be recognized by the market depends mainly on the eyesight and the eyesight of R & D.

"The trend of the chemical fiber market in 2012 is a new style of imitation ecological fabrics, such as wool like, wool like fabrics, silk like and linen like fabrics. Imitation cotton fabric And so on. Fabrics are very close to ecological fabrics both in sense and feel. According to Sun Bin, this year, Sheng Hong focuses on the imitation of ecological fabrics, and the product mix has changed greatly over the past years. In the past, it was more complicated. This year, it is mainly made of fine products, with some conventional and practical fabrics. The Jiangsu Beijing exhibition will bring a group of new products with new materials, new flower styles and new styles. In promoting these products, we should also do some appropriate promotion in terms of environmental protection and functional concepts. Shen Jiabing told reporters that Zhen Yang also attaches great importance to brand building, and is now declaring China's well-known trademark to the state on the basis of Jiangsu's famous trademark. In addition, we are planning to create a home textile brand and strive to have a place in the domestic textile industry. The new products of Danyang Dan Sheng Textile Co., Ltd. are mainly made of white yarn dyed fabric. With their technical advantages, the white woven varieties can be dyed by multi component raw materials, which has advantages in cost, speed and color flexibility than yarn dyed fabrics. "The structure of the species mainly focuses on reducing labor and reducing cotton consumption, but it is mainly aimed at customer requirements," Shao Yuhao, chairman of Dan Sheng, said.

　　 Suzhou sunI textile Science and Technology Co., Ltd. has adjusted its product structure for outdoor market demand, and has launched three new products: Anti UV skin fabric series, Imitation cotton quick drying fabric series and no downing down down fabric series, which has made great efforts in the practicability, comfort, abrasion resistance and environmental protection of outdoor clothing. Suzhou sunI Textile Technology Co., Ltd. Jin Xu said that this year, Sunni products have been selected in many previous series, trying to maintain the technological superiority and market share of selected series products. "In view of the particularity of the outdoor industry, customers have more and more demanding data indicators such as functionality, comfort and wearability of garments, and the requirements for light weight and portability of products are also gradually improving. We must try our best to meet their needs. "

Jiangsu's Dan Mao textile Limited by Share Ltd, represented by fashionable woollen fabrics, was impressed by the elastic fabric "DanmaoStretch" which first appeared on the Shanghai fabric exhibition last year. Before this Beijing fabric exhibition, the reporter made an early inquiry to Dan Mao new product of Jiangsu Dan Mao textile Limited by Share Ltd variety chief. It is reported that Dan Mao new products include single weft, four rounds, functional, easy to care, low carbon, environmental friendly glossy fabrics, Dan Mao bullet and other products, wool and silk, spring and summer dry series, strong twist textures, wool jacquard fabrics, double-layer jacket fabrics, wool worsted knitted fabrics and new raw materials series. "We have always adhered to the new product development and differentiation road. The chairman of the board asked Dan Mao products to be upgraded constantly. The design was based on popular elements + functions + new raw materials." We have a strong innovation team with persistent innovation mechanism, technology and product innovation, throughout the whole system of Dan Mao innovation.

Expand market services more critical

"Made in China", "created in China" and "run by China", Chinese fabrics are facing transformation and upgrading as well as other Chinese products. During the early stage of the exhibition, reporters felt the transformation from manufacturing to creation. But in addition to product development, marketing strategy, marketing channel and marketing means play a vital role in expanding the market. Some enterprises say that "the biggest pressure of transformation is how to serve well". This is precisely the confusion caused by the transformation from production enterprises to production service enterprises. This confusion has already been realized by fabric enterprises, and efforts have been made to make up for deficiencies.

Sheng Hong fabric also develops the domestic and foreign trade market. The foreign trade group, which is specially established in foreign trade, communicates with customers to provide faster and better services for customers' requests, and to cooperate with brands in domestic trade. SunI worked hard to open up the market channel, in addition to continuing to seek customers' outdoors through word-of-mouth, trade shows, e-commerce, and other professional design institutions and trend information agencies, hoping to get more inspiration and new market opportunities from the front line. Jin Xu believes that when the market is depressed, the reputation of customers and the recognition of industry authority are particularly important for enterprises to increase their confidence. In addition to quality products, professional services and rapid response capabilities also raise high requirements for enterprises, which requires more efforts in brand analysis, products and teams. In 2012, sunI was doing "subtraction" to provide better products and services to high quality customers.

Zhen Yang Group's focus this year is to open up the domestic market. For this reason, scientific and technical personnel and marketers have organized in-depth research on this year's market, looking forward to reaching more customers through the Beijing fabric exhibition, especially the customers in northern China. Shen Jiabing said that as far as the market is concerned, the channel innovation of fabrics as intermediate products is narrower, and the most direct effect since a long time comes from the direct meeting of production and marketing. "Now we need to find more platforms to achieve certain promotional effects." Dan Mao also increased the proportion of domestic sales, using the advantages of its product development, and using new, unusual and special products to stimulate domestic demand. Wool, linen, silk, cotton and pure natural products are changed from blending to blending, showing different styles of cloth. However, the application of cross line finishing technology, such as flocking, printing, coating, coating and wrinkling, is almost routine. Hangzhou Xinsheng printing and dyeing Co., Ltd. is also working hard to open up the domestic market, "open up the domestic market, put forward new requirements for product varieties and services, and enterprises should directly connect with the clothing brand, and establish a viable development and marketing mode". Shen Xuefeng said he is exploring and completing such a marketing mode.

Jiangsu Huaye Textile Co., Ltd. mainly produces yarn dyed thin fabric containing cotton, which is mainly exported. Originally it was mainly produced according to customers' samples. Now we are changing our thinking and increasing research and development efforts, and developing new products that fit the market according to fashion trends and customer needs. Zhang Jufang, general manager, told reporters that the most important thing now is to meet the requirements of customers for new fibers, new flowers and new organizations, establish long-term cooperative relationship with clothing brands, and cooperate with some design companies and other intermediary companies to cooperate with their variety development efforts, and strive to expand the marketing radius of products and enhance the visibility of enterprises. At the Beijing fabric exhibition, Huayi will take the main product of the product, which is made of copper and copper yarn dyed fabric. This product has been researched and developed for two years, and its market competitiveness is relatively high.

　　 Black peony group The way of market development is more daring. Based on its brand superiority, quality and research and development strength, it has launched the two terminal brands -- ROADOR, a high-end leisure apparel brand located in boutiques and commercial super channels, and ERQ, which combines online marketing and offline experience stores, to provide high quality and high quality for Chinese consumers. Jeans Dress While enjoying consumption, it also creates new profit growth points for enterprises.