Wang Qingbo: The Change And Invariance Of The Three Line "King"

< p > in the past year, most shoe companies are still shrouded in the haze of high inventory, while Shun Chao is still moving forward steadily. Whether the company's sports brand "Super Cup" or "children's shoes" brand "ADI bear", sales have maintained a two digit growth.

Behind the uptrend, it embodies the solid foundation of the enterprise and is a distinctive strategic vision of Wang Qingbo, the "leader".

In the past more than 10 years, Wang Qingbo has led the Shun Chao to laugh at the changing market conditions, accurately grasp the "change" and "invariable" rules, and ascend the throne of the three line sports brand in China.

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< p > < strong > use the way of people: choose the best, choose the best, and sink the bottom > /strong > /p >

< p > in Jinjiang boss group, Wang Qingbo is regarded as a "young commander". Although he is only 35 years old, he has been in the shopping mall for 18 years.

From the initial co operation of the three brothers in the father to help, to later re organize the company, and now the three line brand leader, Wang Qingbo in the "change" and "unchanged" to achieve sublimation.

People and environment are changed, and the idea of selecting and employing people remains unchanged.

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< p > "we insist on the principle of selecting the best, whether it is agent supplier or our management team. We are good at choosing the best. Outstanding partners will help us save a lot of energy."

In Wang Qingbo's opinion, the best choice in selecting and employing people is a powerful guarantee for the smooth development of enterprises.

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More than 10 years ago, the first thing he did when he took over the business was to adjust the customers and agents, and moral character and credibility were the important criteria for his selection. P

In order to understand the customers' situation, he went into the market alone and got close contact with customers.

Yiwu and Luqiao in Zhejiang are often visited by him.

The process is very hard, but it's also worth it.

After a period of "screening", the Super Cup has established a new customer base.

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< p > "most of our current customers are old customers selected at that time. They are growing up with our enterprises. Loyalty is very high."

< a href= "http://www.91se91.com/pioneer/ > > Wang Qingbo < /a > frankly speaking, the screening process takes much more time and energy, and even directly leads to the reduction of the profits of enterprises, but in the long run, this is very necessary.

Many of these customers have become friends of Wang Qingbo. Usually, we will explore the market and seek common development together.

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< p > of course, customer loyalty is closely related to the sense of service of enterprises.

To take orders, many businesses will leave the goods out of order, and the Super Cup will communicate with customers in depth, and discuss with them the category and quantity of orders, that is, "what kind of food do you want me to cook for you"?

According to the choice of customers and market conditions, the scale of production is determined, and the "high inventory" caused by blind production is avoided.

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Less than P, most of his executives spend more than 9 years in the company, and they are all outsiders. They are trained from the front line and have a high degree of loyalty to the company.

Unlike some family businesses, the Super Cup attaches great importance to the cultivation and use of foreign talents, such as spending money to get them to take part in all kinds of training.

Nowadays, these management teams have truly become the think tanks of enterprises and participate in the core work of enterprises.

These executives are brothers and family members in Wang Qingbo's eyes. This trust has greatly enhanced the cohesion of enterprises.

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< p > in Wang Qingbo's eyes, it is equally important for the training and education of ordinary workers.

To this end, a few years ago, the Super Cup founded the enterprise management engineering university, and trained ten corporate culture mentors in the enterprise, teaching, teaching, financing, etiquette, mentality, motivation, gratitude, execution, leadership, team building, role recognition, outdoor development and other courses.

Nowadays, every week, every company has a training course.

Wang Qingbo believes that this is a magic weapon for enterprises to stabilize their employees.

Let every employee work and earn money, and also have a good atmosphere to study in University, and use learning oriented corporate culture to attract employees and retain talents. This is Wang Qingbo's superiority.

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< p > > "good birds choose wood and live". The vast development platform has brought together a large number of human resources teams, such as more than 1500 grass-roots employees, 150 senior managers, 80 elite research and development personnel, and so on, showing a strong "soft power".

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< p > < strong > officer strategy: stick to the position, step by step, < /strong > /p >

In P for more than 10 years, Shun Chao always sticks to two things -- products and customer groups.

Under the impact of the market economy, many enterprises that originally made shoes began to make clothes, do outdoor or even cross industry operations, while the Super Cup only made one thing -- sports shoes.

Wang Qingbo's focus has made the "Super Cup" shoes win the recognition of consumers in quality, and sales volume has maintained a high growth over the years.

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"P > is different from some a href=" http://www.91se91.com/news/index_c.asp "> sports brand < /a > blindly follow suit. Wang Qingbo always adhered to herself in the orientation of consumer groups.

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< p > "we only do middle and low end market, there are so many villages and towns in China, so long as you do the product well, you are not afraid of no market."

Wang Qingbo said that this position will not change now and will not change in the future.

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< p > in the 90s of last century, Quanzhou shoes, represented by Anta, set off a vigorous brand building campaign in the domestic market.

Now, more than 10 years later, there are not many enterprises that can survive. Most enterprises have fallen behind blindly.

The success of the Super Cup is to stick to it.

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< p > of course, for Wang Qingbo, persistence is not the same as sticking to rules. Innovation is the eternal topic of enterprises.

In recent years, under the precondition of keeping the basic principles, we are continuing to expand our territory.

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"P >" since 2009, we have been basically an innovation for two years, not fast but very stable. "

Wang Qingbo seemed very calm.

He explained that this is why the super cup can achieve steady growth every year. Just like two years ago, the market of sports shoes has been depressed, and the children's shoes market developed by the company can be quickly filled.

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< p > 2009, after the Beijing Olympic Games, the sporting goods market was flourishing. At the peak stage, the children's shoes products were launched and the ADI bear brand was launched.

After several years of training, children's shoes have become an important part of the Super Cup performance. Last year, the ADI bear brand accounted for 20% of the total sales of the Super Cup.

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< p > 2011, after the a href= "http://www.91se91.com/news/index_c.asp" > children shoes Market < /a > stand firm, Shun Chao also cut into the foreign trade industry.

In the same way, Wang Qingbo is not eager to ask for speed in foreign trade.

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< p > "although only a foreign trade company can cooperate with us, we can make six or seven hundred thousand pairs of shoes in one year. The original 5 production lines are not enough. We will open another 3 lines this year."

Wang Qingbo has great confidence in the business of foreign trade in children's shoes.

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Less than P, last year, Shun Chao and keeping pace with the times set up the electricity supplier department to comply with the innovation requirements of the Internet age.

In Wang Qingbo's view, a theme, walking on multiple legs, is necessary for the development of enterprises.

No matter whether the wind and waves are beating, it is better to walk in a leisurely manner, to grasp their rhythm in the "change" and "invariance" with a calm mind.

This is Wang Qingbo.

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