Liu Qiangdong: The Next Ten Years Will Be The Golden Period Of Retail Sales.

At the annual meeting of the Jingdong, Qiang Dong Liu Not only millions of cash is distributed on the spot, but also collective mobilization is made for employees. The strategy of Jingdong is clearer and clearer. In the next ten to twenty years, Jingdong will move towards the largest retail enterprise in China and become the largest retailer in the world.

　　 The business layout is most proud.

Jingdong has just passed its first ten years. Liu Qiangdong believes that in the past ten years, Jingdong has achieved two Transcendence: one is to surpass IT digital, four years to surpass the competitor set up at that time -- the new egg; the second is to surpass Dangdang and excellence in 2010.

"The next third transcendence is JD.COM To become the largest retail enterprise in China. Liu Qiangdong said that Jingdong's scale of over 100 billion was not the first achievement in ten years. He believes that the first ten years are really proud of Jingdong's business layout.

As we all know, Jingdong's huge investment in logistics and the scale of development of burning money have been criticized by the industry. But Liu Qiangdong thought, "in the past ten years, a lot of foolish activities, stupid work, hard work, hard work and heavy work have been done by many people. When they understand it one day, they want to do it again. They can't reach our height. "

　 The next ten years belong to Retail

"The law of commercial development will be that the small business model is destined to decline. In the future, the organized circulation of goods will be realized and standardized services will be realized. The ultimate choice of consumers is to regard brand as the first reason. " Liu Qiangdong stressed that "the next ten years should be regarded as the best and golden ten years of China's retail industry." Over the past 30 years, it belongs to the manufacturing industry, but in the next ten years, I believe it must belong to the retail industry. "

Liu Qiangdong believes that the developed countries have emerged WAL-MART, Carrefour, Costco and many other big Mac retail enterprises. They circulate the commodities in a large and organized way, manage the flow, reduce countless intermediate links, and help the brand owners deliver the products to the consumers at the lowest cost and the highest efficiency. So as to reduce the cost of the entire business chain, and enhance the efficiency of the entire business chain. In the next ten years, China is bound to shift to the era of consumer goods. Such a disorderly, non standard, unbranded retailing format that can't bring value to the brand owners and consumers will gradually decline. Instead, China will have a big Mac retail enterprise that can occupy the market share of China's standardized commodity 60%-70%.

　　 Internationalization is the biggest dream.

Liu Qiangdong mentioned that internationalization of Jingdong is his biggest dream. He explained that the internationalization of Jingdong should be able to make some attempts for this country. Jingdong hopes to sell high-quality products produced by China's powerful manufacturing industries to all parts of the world through its own layout. Chinese brands and made in China have international brand quality, but they have very low prices. This is because in the past 30 years of economic development in China, Chinese enterprises mainly engaged in intermediate manufacturing, OEM, the front end of the brand end and the terminal retail end were occupied by foreign enterprises, and these two links are the most valuable and profitable ends of the industry chain.

In 2013, Jingdong's "self-cultivation" has ended. Jingdong has set 2014 as the year of sailing. Liu Qiangdong has introduced five major strategies for Jingdong's future development. But it has not promoted internationalization to such an important position.

Prior to this, Liu Qiangdong has revealed that Jingdong will take a firm step in internationalization this year. However, the internationalization of Jingdong is not yet determined through cross-border trade or wholly owned subsidiaries or shares.