Analysis Of 2014 Mobile Marketing In Underwear Industry

The outbreak of mobile Internet, represented by WeChat and smart phones, has affected the whole society. It brings enormous business opportunities and poses great challenges to the underwear industry. On the afternoon of January 14th, the Shenzhen underwear trade association and the Shenzhen Association of network merchants jointly held the "fingertip innovation" on the 18 floor of Shenzhen NEO building, 2014 underwear industry. Mobile marketing This lecture hall aims to help more lingerie member enterprises to understand mobile marketing in depth, and has invited experts and business representatives from the mobile information field to share a classic case in the field of mobile marketing. Hui Jie group, Xi Shi Er, Yi Si AI La, Weiner Bela, Meng Yi Shi, Yi Qi, charm curve, Wan Kang, Ya Fang Ting, Anfei Dale, enticement password, Chun Du, colorful, June rose, Divina, Han lier, Palli show underwear enterprise representatives responsible for this event.

At the meeting, first of all, the city of Shenzhen. Underwear industry Yang Qingyun, Deputy Secretary General of the association, conducted a keynote speech on "underwear enterprise and mobile innovation marketing", and analyzed and challenged the challenges faced by underwear enterprises and how to use mobile Internet for mobile marketing innovation. Then, Mr. Yu Jun, general manager of Dongguan new sense underwear electronic commerce, shared the keynote speech of "where are we going after Tmall" as an enterprise representative and a live audience. As a senior Internet user who worked in Tencent, Mr. Yu Jun has created 7 days and 1 billion sales miracles in Tencent pat. He made an accurate analysis of the current high operating costs of underwear enterprises in e-commerce channels, and pointed out that underwear enterprises should gradually carry out mobile e-commerce layout on the basis of building e-business platform as a strategic investment so as to adapt to the increasingly fierce competition in the industry.

Then, engage in New media operation To share with the general manager of Shenzhen, Tao Sheng, general manager of new media company, the voice and traditional enterprise's new media communication, we have explained how the traditional industries learn from other fast moving consumer goods to carry out the new media operation of underwear enterprises, providing a systematic guide for the new media operation of underwear enterprises.

In the final dialogue session of the forum, Mr. Liu Tiebing, general manager of the director and e-commerce Department of Hui Jie group, said that for the rapid development of the mobile Internet and WeChat platform, Hui Jie group is also paying close attention to it, and in May 2013, it pioneered the e-commerce business division in the underwear industry, and actively carried out the strategic layout of mobile marketing. In addition, the above speakers also made detailed discussions and answers to the problems of underwear enterprises' mobile innovative marketing ideas, micro marketing operation, team building and other issues, which brought a traditional industry and mobile technology innovation collision to the representatives of the underwear enterprises.

This event is the first time for the underwear industry to build a mobile innovation hall for the rapid development of the mobile Internet. It has played an important role in guiding and reference for the mobile information construction, layout and innovative marketing of the underwear enterprises. It is an innovative sharing and discussion of the underwear industry in Shenzhen. In a sense, it promotes the transformation and innovation of the underwear industry in the mobile marketing channel.