Differentiation Of Brand Operation Strategy For Children And Relocation Of New And Old Brands

< p > the industry believes that whether local baby products enterprises need to carry out multi brand operation depends on their own strategy and strength, and on the choice of brands, enterprises should fully examine their advantages in < a href= "http://www.91se91.com/news/index_c.asp" > marketing < /a > products.

If you choose to take the road of multi brand operation of pregnant and infant children, we must do a good job of different positioning and planning of new and old brands, and teach students in accordance with their aptitude for the cultivation of new and old brands.

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< p > it is understood that the two brands of "ABC" and "100 million Mickey" are operated separately by two sets of people.

In order to avoid homogenization, "ABC" and "100 million Mickey" have their own different positioning: "ABC" positioning the first and second line brands, the main middle and high-end market; "100 million meters" is positioned as the two or three line brand, the main middle end market.

"ABC" is the main culture of "love culture".

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< p > indeed, the ultimate goal of the same enterprise's introduction of "a href=" http://www.91se91.com/news/index_c.asp "multi brand" /a "is to occupy different market segments with different brands, and to seize the market share of competitors without any sense. Therefore, it is particularly important to implement strict market segmentation between new and old brands and cooperate with the outside world.

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< p > the industry believes that different brands of the same enterprise should lead the trend of the wind in different directions and locate different consumer groups. The design, research, procurement channels and marketing methods of each brand should also be different, so that these brands can be personalized.

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Huang Xiaobin, chief consultant of brand strategy, < p > < a > href= > http://www.91se91.com/news/index_c.asp > > YODA > /a, chief consultant of brand strategy, said that children's products enterprises want to operate more brands. First of all, they should enhance their ability to control commodities and terminals. Not only should we consider the differentiation of multi brand positioning, but also consider their lack of relevance in style. We should integrate the brand collection as a whole to plan and form serialization. Only by giving prominence to the superior products through the mutual contrast of brands, can the real significance of the store be realized.

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< p > Huang Xiaobin also stressed the importance of talents.

He said that children's products enterprises are essential to make more brands, and the new talent team should be different from the original team. We must avoid repeating the inherent mode of the original team.

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< p > "I think whether it is multi brand strategy or single brand strategy, it is only a different way of operation in the terminal market. It doesn't matter who is good or who is bad.

There is no absolutely successful operation mode in the children's products industry. The way to choose the brand should be decided according to the situation of the enterprise itself.

Huang Zhiyong said.

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