The Concept Of Small And Medium-Sized Enterprises Widely Release The Marketing Acceleration Of Enterprises.

The concept of small and medium enterprises is very broad. The scale of the base price is several million, tens of millions, and 35 billion. However, if the foundation of substantive marketing, substantive management and substantive management is not in place, the acceleration of marketing and operation of enterprises will be lost, causing tremendous waste and losses, high expenses, low marketing and operational activities, and low efficiency and efficiency.

Domestic enterprises are generally weak in marketing, operation and management. The strategic direction is very important for the development of enterprises. Only small and medium-sized enterprises often have a lot of choices in the survival stage. There is a higher demand and selectivity in the expansion and transformation stage. First of all, we need to live and live well, and how to live better in a well-off society. How to improve the marketing, operation and implementation capabilities of SMEs effectively and effectively is the key to enhance the acceleration of SMEs development.

1. management philosophy, experience and vision determine the foundation for enterprise development.

Chinese style management is the root of all weakness. More important than product, talent, experience and strength is the vision and heart of entrepreneurs, that is, the driving force of management and self-development. Seeking development not only depends on the intensity of enterprise input and the urgent pursuit of mood, but also follows the rules of marketing and operation, and grasps the ways and means. It can integrate modern management concepts and implement them professionally.

The professional profession is more simple and efficient, but the proportion of family businesses in China is high. Bosses are so worried that even the three generation of mainland chiefs who are crowning the richest man in China do not need to know whether they should do it or not. Capable people are less willing to fool around in such a system of unclear responsibilities and rights.

The adjustment and promotion of specialization will inevitably bring about touch and touch like this. If the enterprise marketing and management want to leap forward development, entrepreneurs need to seriously ponder whether they are willing to accept more advanced ideas and methods, are willing to give the strongest trust and support, willing to work together to promote and promote, willing to learn and grasp the principles of marketing and operation, willing to pay and wait, willing to try and innovate and break through, willing to face the ups and downs and twists and turns, willing to cultivate and share.

　　 2. healthy management system Is the fundamental guarantee for ensuring development.

A healthy and sound management system is secondary. Otherwise, if the boss has given up his power, the enterprise will still be unaware of the blessings and failures, without identifying the experience and the sound management mechanism. The efficiency and results of human resource management, operation and management are still low.

To enhance the quality of personnel, optimize the management process, smooth the management path, harmonious management atmosphere, clear management mechanism and incentive mechanism, and take management as the foundation, can ultimately enhance the acceleration of marketing and operation, and lead enterprises to a healthy development path.

Many bosses talk about loyalty and feelings, but loyalty and feeling are often contrary to the essence of management and the ultimate benefits of enterprises. Accepting and respecting modern management requires bosses to take good care of themselves.

Management is not formalized. Some enterprises have learned reports, learned conferences, learned KPI and performance management, learned office software, but regrettably did not learn substantive management. All kinds of overstaffing, mistakes and losses continued to be horrifying. Many processes were luxurious and substantial, and the result was that the lack of income and the lack of income became commonplace. Some enterprises still did not take quality, reputation and commitment seriously.

Management is not a competition, nor is it a form show or a conference show. Everyone's quick weight loss and NOKIA's hero's twilight and helplessness are enough to make every business feel threatened. Rising marketing and operating costs, increasing R & D competition, market competition, and increasingly stringent policy environment all need to improve efficiency and quality from professional management, control costs, and improve performance and output. Clear and smooth management is the lifeblood and cornerstone of ensuring efficient operation.

　 3. depend on who to accelerate development.

SMEs are not generally lack of good products, but generally lack of experience and talents. Lack of planning and implementation capabilities is the root cause of enterprises' marketing operations. People have experience, integrity, and thousands of lives.

　　 Core team Building is the lifeblood of enterprise development. Talent selection and use also need specialization. Many enterprises are often trapped in whether they can find capable people, dare to believe that they can, and whether they can let go. Many bosses are willing to go on their own and make professional managers into vases, green leaves and attendant. The professional managers who can do things come and go, and those who play the role of mouth do nothing but take away their salaries.

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If you have actual combat experience and connections, it is easy to see flaws when recruiting people and selecting consulting companies. In three months, the time to sort out the market, build a team and start promotion is just enough. Many enterprises are confused in the pre market market, and lack the strength of medical insurance and basic medicine. How can we achieve the rapid growth from zero to tens of millions of payments? Jianghu people and consulting companies can not solve the practical difficulties of the marketing operation of enterprises. The former does not have real experience, and the latter does not have resources and networks, but more than recommends professional managers. Some consulting companies also do not have actual combat experience and skills. Industry flourish and empty talk leads to national failure. The erroneous transmission of erroneous information has consumed the time cost and operation cost of enterprise development, and confused the idea and common sense of marketing and operation.

　　 4., can companies eat a big sales meal and put on a good marketing blockbuster.

Most small and medium-sized enterprises can pick out one or more distinctive products. Unfortunately, some of them are exclusive, but have been cut down by half price. Some holding gold dolls are still reluctant to seek friends and relatives. Many of the first imitated products are obscure in the market and become outsiders. Countless products are fighting in chaos, fighting in chaos and killing themselves. Quite a number of domestic enterprises, including some famous products, are still doing original sales, and more enterprises have such congenital diseases in management.

It is necessary for enterprises to enhance their marketing ability by first having the carrier of commitment, building their own sales force, or collaborate with specialized sales promotion companies.

Professionally combing products, improving the foundation professionally, formulating marketing strategies and policies professionally, setting up teams professionally or relying on specialized teams of external cooperation, professionally importing the market, promoting and implementing them professionally, improving marketing and business implementation with professional experience, resources and networks, and accelerating the realization of marketing and operation.

　 5. what is boss most need to do?

Do well Marketing Several key points: clear rules and division of labor, do things according to sales rules, and find the right people.

According to the modern management division of labor and responsibilities, the market management authority shall be handed over to the corresponding marketing management personnel or partners by the personnel and candidates. The boss is not necessarily professional in dealing with market problems, and the accuracy of understanding and grasping the market situation is not necessarily high. There is a big deviation between impression and feeling, and hearsay and reporting to deal with professionalization.

Bosses take everything into account and directly lead to sales CEOs who do not have the experience and ability to assume responsibility. Customers and salesmen do not have to comply with management requirements. They are not responsible for indicators and performance from top to bottom. It is this kind of management style that leads to some enterprises' marketing managers who can not understand marketing, do not understand business, and do not understand management. They only need to be good at the boss's attendant and transmitter, fool the boss.

Doing things according to sales rules can reduce errors and omissions, and reduce friction with the market, saving time and effort. Some small and medium-sized enterprises lack direct sales experience and sales resources, understand sales as simple payment and delivery, and neglect more important market planning and layout as well as overall implementation and control. We do not know the whole process of marketing and the whole process of market cultivation. When we do not have the sales conditions, we simply pursue the short-term sales volume, neglect the more important medical insurance, control points and other access links, rush to eat hot tofu, catch sesame seeds and lose watermelons. Without start-up conditions, forced delivery will only result in no guarantee of customer quality, loss of product value, and confusion in the market order. Finally, enterprises will pay the bill. With the start-up conditions, it still does not pursue sales volume according to the extensive original management mode, does not support and promote the market, has no ability to distinguish customer quality, and also causes huge sales losses. Sales volume is also increasing, but it is far from the actual results.

Sales not only need diligence, but also need experience and resources. Sales resources and sales network are equally priceless for the market, and domestic products can not be operated. Due to the fact that products and enterprises suffer from less than 10%, others can only be attributed to human factors - sales experience and lack of sales ability. With what kind of person and how to employ people, the match degree of the sales team network and experience determines the fate and outcome of the product. Only professional selection, employment, or cooperation with professional teams can really change the fate of the product.

During this period, we must go through hardships and wait. The rise and strength of a product is enough to change the future of an enterprise. Work together with specialization and substantive operation to give the product a happiness and expectation, no longer let its products be in dire straits, but speed up the race and cash flow.