2014 China E-Commerce CEO Annual Meeting Held In Hangzhou

< p > recently, in 2014, China's < a href= "http://www.91se91.com/news/index_c.asp" > Electronic Commerce < /a > CEO annual meeting was hosted by the focus electric business college. Nearly 600 well-known industry e-business representatives gathered together and launched a "brainstorming" in the industry.

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< p > by the focus of business school sponsored the 2014 China Electronic Commerce CEO annual meeting Hangzhou Railway Station, nearly 600 well-known industry business representatives gathered together, launched a "brainstorming" in the industry.

Among them, the first batch of cooperation institutions of Taobao University, CEO Hu Bin, the executive director of Guanghua School of Management, Hongkong, Fang Yongfei, Juhuasuan's brand marketing center, responsible for the senior businessmen of Luo Luo, and a group of business elders, are present. In order to solve the "bottleneck" of the current electricity supplier development and touch the future of the electricity supplier, we share their experiences.

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< p > < strong > the participants were vomiting, /strong > /p >

< p > < strong > road industry voice < /strong > /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > Sales > /a > there is nothing to do with poor living conditions. "Talking about annual sales, this is a consistent view of many people in the industry.

In the electricity business sector, when it comes to profits and profits, many of the big business people are unspeerable. Some of the hundreds of millions of shops sold in the year are actually losing money. Some people even envy millions of businesses in recent years, because they have high profits, which are based on the various imbalances in the development of e-commerce.

CEO Hu Bin, the focus business school, said that the purpose of the annual meeting is to find out the problems in their respective businesses through mutual communication, seize the opportunity of the development of the electricity supplier, and become the winner of the industry in another wave of competition this year.

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< p > push marketing activities on Taobao. Besides the homepage recommendation and some activities of Taobao and Tmall, Juhuasuan should be the choice of many businesses at present.

The brand marketing center of Juhuasuan is responsible for others. Luo believes that Juhuasuan is the "sword of relying on heaven". If Taobao Tmall is likened to the two martial arts experts on the rivers and lakes, whoever wants to become a king will get it.

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P products are suitable for the platform of Juhuasuan. Juhuasuan brand marketing center is responsible for others. Low price is a necessary factor, but low price does not mean low quality. It should have super high performance price ratio. For example, the product of a famous brand, a big brand package does not need to sell at a lower price than the other brand, but it has a very high price performance on the same category. At the same time, businesses need to ensure that Juhuasuan's products can not be marked down for sale at a lower price.

In addition to high performance price ratio, there are more quality and service requirements. For those participating in similar marketing activities, quality service is a necessary factor. In background operation, whether the merchant sells 500 or 5000 or even 50000 orders at a time, the delivery rate in 24 hours generally should reach more than 75%.

At the same time, Jia Luo also reminded that if the business itself does not have the ability to deliver quickly, then Juhuasuan may affect the normal operation of shops.

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< p > < strong > Taobao seller < /strong > /p >

< p > < strong > we must say "no" to stock, < /strong > < /p >.

< p > > Shanghai a href= "http://www.91se91.com/news/index_c.asp" > Shu Wei dress < /a > director Pan Xinglong said that sellers are very particular about negotiation and communication with their partners.

He insisted that "do not stock up" is the warning motto of Taobao sellers.

For example, he said, an electric car manufacturer in Yiwu made hundreds of millions of sales, stacked 1 hundred million in inventory, and the boss himself was very helpless because the money might have been made, but it had been piled up in stock.

To avoid such problems, he suggests that if it is not for itself, it usually has a good communication with suppliers.

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< p > "once we contacted a manufacturer, we originally made a product to make us $10. When we talked about the contract, we told each other that I only earned 5 yuan, but there were two requirements. First, I didn't eat stock. Second, if the quality problem returned and replaced, the delivery fee would be borne by the manufacturer."

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< p > in addition, Pan Xinglong, director of clothing and clothing in Shanghai, also said that sometimes the most important thing to do on Taobao is sharing.

For example, a shop has created a burst, can sell millions of dollars, it does not want to share with merchants, so other businesses see this burst of money, combined to sell at a lower price, or even mail, that may not only be the burst, even the operation of the shop may also be dragged down.

In fact, businesses need to form an alliance, whether they are products or ideas, which need to be further improved through communication.

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< p > sharing is not only a sharing among businesses, but also a win-win situation for suppliers in supply chain.

Pan Xinglong, for example, sold a down jacket in the Juhuasuan event in 2013. The price was 388 yuan, and 20 thousand suppliers were previously agreed with the supplier. Finally, Juhuasuan sold more than 12 thousand pieces, plus 6% of the return rate, and there were about 9000 left or so. Suppliers would surely worry about the accumulation of goods. In this case, we promised the manufacturers that they would continue to sell, and there were about 2000 stocks left in stock.

That is to say, if a business wants to have a good and stable cooperative relationship with the supply chain, it is also necessary to consider the supply chain, because win-win is the essence of cooperation.

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< p > < strong > electricity supplier enterprises should live /strong /strong > < > >

< p > < strong > core is "human" < /strong > < /p >.

< p > Fang Yongfei, executive director of Guanghua School of Management in Hongkong, said that the core elements of an electric business enterprise are team and staff.

For the management of the employees, the business enterprise should have the idea of "bold and prudent, a cautious increase", which is not contradictory to the thought of the team and the staff.

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< p > a very popular case is that a rotten apple appears in a box of basically intact Apple boxes. If it is not removed in time, it will quicken the rotting of the whole box apple. That is to say, the person in charge of the enterprise should find out in time and cut off the employees whose ideas are not consistent with the culture of the enterprise. At the same time, such a process is not passive but active by the entrepreneurs.

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< p > there may be many owners asking, now it is so difficult to recruit people, they have been cut off and can not be recruited. What do you think of the potential of a person?

For example, he said, for example, a department head thinks that the Department is working too much and needs to apply for additional staff. At the moment, if the person in charge is directly responsible for the Department's work, if the money is about 3000 yuan, more than 90% of the supervisors will probably choose 3000 Yuan Department incentives rather than recruit new ones.

In addition, if the Department is in great need of recruiting new recruits, it is not difficult to hire a "match" person with high salaries if the old employees are in a stable spirit.

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< p > finally, Fang Yongfei, executive dean of Guanghua School of Management in Hongkong, gave his own experience to team members. "All the commonplace comes from simplicity."

The core element of the operation of a company is the team. A team with common values is the biggest wealth of the enterprise. Whether it is the AFU essential oil on the sea or Taobao, the management of the employees is started from the details of each person. The management of the employees is very simple, so that the employees feel the home and feel the love.

For entrepreneurs, as long as three dimensions are achieved, the management of employees will also be successful. The first is to satisfy employees' expectations; the second is to exceed employees' expectations; third, to make employees feel moved.

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P will be divided into strategic articles, marketing articles, growth articles and resource articles, including keynote speeches and guest interaction sessions.

Among them, Fang Yongfei made a keynote speech on the topic of "CEO management wisdom of enterprise electricity supplier", and started with the idea of "external operation and internal management". The responsible person of Alibaba also made a detailed analysis of the future trend of Taobao Juhuasuan in 2014, so that the electricity supplier could better grasp the future marketing plan.

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