Guangdong Moves Towards A Big Business Province: New Awareness Of New Business Prospects

In the past 2013, it was an important year for the transformation of "Guang Huo online" activities organized by the provincial government. Looking back on this year, the innovation of "Guang Ye online" started in the early 2012, and promoted the rapid growth of the scale of online trading. The total number of "electric shock" enterprises climbed sharply, the online consumer groups grew further, and the promotional activities of enterprises were brilliant. Many indicators of Guangdong's e-commerce were ahead of the whole country.

　　 Highlight 1

　　 Guang ye sold about 300 billion yuan online last year.

"In 2013," Guang Wu online "continued to support platforms, shopping centers, online stores and other market players to actively launch various kinds of online shopping promotion activities, which led to the rapid growth of the scale of mass goods network transactions. The relevant person in charge of the provincial Commission for information and communications told reporters that last year, sales of e-commerce platforms, online shopping centers and online stores were involved in sales volume of about 500 billion yuan. Among them, the turnover of Guang Ye online (including B2C, B2B) is about 300 billion yuan.

Data from the provincial Commission for economic and Trade Commission showed that the total volume of products sold by various market participants last year exceeded 690 million, and the volume of Guangdong and Guangdong products exceeded 378 million.

It is worth noting that the strong power of our province's electricity supplier was concentrated in Tmall's "double 11" shopping activities last year. Data show that in the 15 Tmall sold over a hundred million yuan in a single day, 7 companies from camels, Guangdong, Yin man, Yi Fang Da, cool TV, fuanna, life insurance and Lin's wood industry nearly accounted for half of the total number of provinces in the country.

It is also worth mentioning that Guangdong's ability to release the "double 11" last year is quite alarming. According to the data provided by Alibaba, Guangdong took the title of "the first big province of online shopping in China" with the total turnover of 3 billion 374 million 800 thousand yuan on the day of Tmall shopping activities.

　　 Highlight 2

　　 Electronic business platform to actively promote the "touch net"

Pushing enterprises to "touch the net" is one of the themes that remain unchanged since the launch of the "Guang Ye online" activities. Reporters learned that in 2013, "Guang Huo online" continued in 2012 to promote e-commerce platform and enterprise docking activities, "TouchNet" of traditional enterprises continued to increase.

This year, the development of e-commerce platform and thousands of enterprises docking activities promoted the traditional enterprises to apply e-commerce to carry out online procurement and sales, and accelerated the depth application of e-commerce in all walks of life. Among them, China hardware network, flourishing tide, Shunde furniture network, "Silk Road" and a number of electronic business platform enterprises. clothing Building materials, hardware, home appliances, furniture and other industries continue to introduce the "10000 enterprises docking meeting" to help tens of thousands of traditional enterprises to expand the market by using e-commerce.

"In 2013, a number of electricity supplier leading enterprises have been growing rapidly." Provincial Commission for information and related officials briefed reporters. Last year, Guangdong's local Tencent e-commerce and vip.com listed third B2C and sixth places respectively, and the global resources and global markets ranked second and sixth respectively for B2B revenues of SMEs, and overall ranking increased.

It is worth mentioning that in the list of "2013-2014 e-commerce demonstration enterprises" announced by the Ministry of Commerce last year, 11 e-commerce enterprises such as Guangdong's vip.com, dream bazaar, China central communications, global market network, JEANSWEST, China automotive supplies network, A8 music, Lanting Pavilion gathering potential, QQ online shopping, SF EXPRESS, China rural network and so on were listed on the list, and the number of enterprises listed on the list doubled in 2011.

In the future, e-commerce will still be a hot word. The reporter understands, next step, our province will continue to support the third party e-commerce and transaction service platform construction, accelerate the development of network retail platform, focus on developing a number of industry e-commerce platform, and expand a number of comprehensive e-commerce platform.

At the same time, we should vigorously implement the "Guang Ye online project" to promote the application of e-commerce in Guangdong enterprises, Guangdong commodities and Guangzhou style services, and support large backbone enterprises to develop e-commerce based on supply chain collaboration, and guide SMEs to expand the domestic and foreign markets by using the third party e-commerce service platform, and expand and expand the network business team. According to the responsible person of the provincial Commission, Guangdong will accelerate the development of the Internet industry, such as mobile e-commerce, and constantly expand and deepen the application area of e-commerce. We should improve the supporting system of e-commerce, promote the deepening application of digital certificates in the whole process and links of e-commerce, and encourage e-commerce service enterprises to establish transaction integrity files.

　　 Highlight 3

　　 Innovative marketing to attract more online shoppers

In 2013, under the vigorous promotion of "Guangzhou online shopping" activities, various electronic business platforms, online shopping centers and online stores launched a variety of online shopping promotions, such as discounts, spike sales and special sales, which attracted many users and promoted the increase in the volume of goods and services.

According to statistics, during the "double 11" promotional activities in 2013, the total number of buyers of e-commerce platform buyers increased by about 25%, and the number of online store buyers increased by 16% over the same period. The number of buyers in the online store increased by 50%. over the same period.

Provincial Commission for information and related officials told reporters that among them, QQ online shopping used the "full 50 percent off" promotional means, only "double 11" activities on the same day to achieve 370 million of the transaction volume; cool man official mall and Shenzhen Scarecrow luggage flagship store to implement the most preferential price reduction throughout the year, "double 11" activities on the day to achieve 28 million yuan and 60 million yuan respectively.

Analysis of the industry, a variety of promotional activities attracted consumers, to a certain extent, to expand the network consumer groups. The reporter learned that in 2013, the total number of buyers in each market was 400 million. Among them, the number of buyers of e-commerce platform buyers is about 300 million, and the number of buyers of online shopping centers has exceeded 48 million, an increase of 38.23% over the same period. The number of buyers in Guangzhou online store has exceeded 44 million, an increase of about 37.7% over the same period last year.

In addition, last year's activities of "Guang Huo online" tried to strengthen the construction of credit system in online shopping market, improve the system of internal complaint handling and work process, set up online shopping rights service stations in conditional enterprises, encourage e-commerce enterprises to take part in relevant credit reporting activities, create a quality, safe and trustworthy online shopping environment for consumers, and further expand the online consumer groups. {page_break}

　　 measures

In 2013, the activities of "Guang Ye online", through a series of initiatives, encouraged the business platform to become bigger and stronger, encouraged the "touches" promotion of Guangdong and Guangdong, encouraged the transformation and upgrading of Guangdong businessmen, and formed a number of brand activities and effective practices.

　　 Move 1

　　 Organizing electricity supplier conference to gather industry elite

"I have 99.99% confidence in winning the bet with Dong Mingzhu. By virtue of what? Just think of the Internet. The 1 billion pair of gambling between GREE and millet has attracted great attention from the very beginning. In the 2013 Guangdong (International) e-commerce conference, Xiaomi chairman and CEO Lei Jun responded that although the company that took only 3 years ago compared with GREE for over 20 years, it was millet high, but for 5 years, its turnover exceeded GREE and he was confident.

In from December 25 to 26, 2013, the first Guangdong (International) e-commerce conference hosted by the Guangdong provincial government was held in Guangzhou and became the largest e-commerce event in Southern China.

This is the highlight of the 2013 "Guang Ye online" activities. The conference invited the heads and experts of the first class e-commerce enterprises in China to share experiences and discuss the theory. At the meeting, representatives from the industry, academia and political circles gathered together. Lei Jun, the founder of science and technology and chairman of the company, the famous information management expert, the author of "big data", Tu Pei Pei, senior executive vice president of Tencent group, Tencent CEO, Wu Xiaomian, the vice president of the Alibaba group, and Zhang Jianfeng, President of Tmall group. On the morning of the opening day, 3000 people were attracted to the scene. After that, the venue was full and the atmosphere was extremely active.

In the same period, we held the Forum on speeding up the development of e-commerce in Guangdong in 2013. Governor Zhu Xiaodan personally asked the representatives of domestic electric business enterprises and experts and scholars to discuss the way of Guangdong electric business development, and listened to the suggestions and opinions of the famous e-commerce enterprises in and outside the province to develop e-commerce in our province.

　　 Measures 2

　　 Open lecture hall to promote the popularization of electronic business applications

"I studied e-commerce in Guangzhou before, but now I'm back in Jieyang and I have opened a Taobao store, but my performance is always on the high side, so I want to hear it." Last November 29th, it was learned that there was an electricity supplier lecture hall in Taobao village, Jiedong tin field, Jieyang. Cai Yuna, a neighboring village, came to fame.

In the main venue of the Tin Town Government, a training course on the theme of "transformation and upgrading of traditional enterprise e-commerce" is being carried out, tailored to the traditional manufacturing enterprises in Jieyang and government departments at all levels. To meet the needs of different groups for e-commerce knowledge, the lecture hall of the electricity supplier has two classes: main venue and branch venue. The lecture hall, with the theme of "efficient online shop operation and management", teaches practical experience for Taobao owner.

Reporters learned that the "Guangdong electronic commerce lecture hall" is an important content and innovative work of the 2013 "Guang Ye online" activities. Since September last year, the provincial Commission for letters and telecommunications has been conducting regular e-commerce training, holding an e-commerce lecture hall every month, and invited relevant experts, industry leaders, e-commerce enterprises and traditional enterprises to give lectures, so as to enhance the overall level of e-commerce in our province.

"The auditorium aims to continue to carry out the development of" Guang Huo online ", enhance the momentum of sustainable development of e-commerce in Guangdong, promote the penetration and deep integration of the network economy and the real economy, further expand the scope of e-commerce in Guangdong enterprises, and speed up the overall development of Guangdong's electricity business.

The relevant person in charge of the provincial Commission said that last year, a number of big business lectures were held in five cities of Guangzhou, Zhongshan, Jieyang, Shunde and Zhuhai. More than 2500 participants attended the conference. Experts and industry leaders were invited to teach the important experiences and theories of e-commerce development, operation, brand promotion and strategic decision making, which effectively promoted the popularization of e-commerce applications and gained wide acclaim from all sectors of the society.

　　 Measures 3

　　 Support service providers to promote the healthy development of electric business ecosystem

"This year, the" online store "promotes the participation of e-commerce platforms, online shopping centers, online stores and Wanjia enterprises. It will also improve the corresponding supporting services, and further increase e-commerce services providers such as encouraging logistics, payment, credit, finance, generation operations, network security and network marketing to provide support services for the development of e-commerce, so as to make consumption more secure and fast. Last year's "press conference on the activities of Guang Wu online" held in 2013, the provincial people's trust Committee said.

Supporting the development of e-commerce service industry and promoting the healthy development of the electricity supplier ecosystem are another theme of the 2013 "Guang Ye online" activities. Reporters learned that, in order to support the participation of various market participants, the Organizing Committee of "Guang Ye online" continued to carry out the declaration of market participants, and encouraged all kinds of e-commerce services such as logistics, payment, credit, finance, generation operation, network security, network marketing and other e-commerce services to provide support services for the development of electronic commerce through the activities of "Guang Huo online" to promote the formation of a perfect e-commerce ecosystem in Guangdong.

According to statistics, there are 45 e-commerce platforms, 140 online shopping centers, 388 online stores, and more than 1 000 "ten thousand enterprises" participating in the activities of "Guang Huo online".

In addition, the reporter learned that in November last year, the Organizing Committee of Guang Ye online issued the notice on the issuance of Interim Measures for the selection of e-commerce demonstration service providers in Guangdong province by the Guangdong provincial economic and Information Commission, and selected the first batch of 35 Guangdong e-commerce demonstration service providers ("Guang Ye online" service providers), aiming to build an integrated e-commerce service platform in Guangdong.

　　 Measures 4

　　 Using social networking to expand awareness of activities

"We have introduced market forces to maintain official website, official micro-blog and official WeChat." According to the relevant person in charge of the provincial Commission for information, last year, the Organizing Committee of Guangzhou commodity online strengthened the interaction and influence between the official network of "Guang Huo online" activities, official micro-blog and official WeChat and the public. It constantly revised, enriched contents and perfected functions, and promoted the transformation of the official website to the comprehensive e-commerce service platform, which further expanded the popularity of "Guang Huo online" activities.

According to statistics, there are more than 13 million 450 thousand hits on the official website of the "Guang Huo online" official website. The average daily number of clicks is 22 thousand and 800 passengers, and the number of independent visitors exceeds 4 million 270 thousand. The maximum daily traffic volume reaches 220 thousand. The Internet users find about 200 thousand times the key words of "Guang Huo online" through the search engines, and the number of visits through mobile terminals exceeds 630 thousand people, accounting for about 7.60%. of the total number of visitors.

As of December 31, 2013, the official micro-blog of "Guang Ye online" has issued 2634 Sina micro-blog, 2591 Tencent micro-blog, and more than 610 thousand fans, including more than 510 thousand Sina fans and more than 100 thousand Tencent fans. It has become one of the most popular followers in Guangdong official micro-blog.

In addition, in 2013, the Organizing Committee of "Guang Ye online" also launched the "WeChat micro service" service number and the "WeChat online" subscription number double WeChat platform. According to statistics, the service volume of "Guang Huo micro service" and the "WeChat online" subscriber number double WeChat platform operation, online online and offline media publicity under the amount of fans reached more than 30 thousand. The first official year of WeChat, the official WeChat, was named "the ten largest government WeChat in the world". {page_break}

　　 Wonderful story

　　 Guangzhou

　　 Inman

　　 Manufacturing to create foundry to brand

　　 Rising on the Internet, new "made in Guangdong"

The story of Guangzhou's yemann is definitely a typical inspirational story of Guangdong's online legend.

In 2013, Yin man had a new label -- "double eleven Tmall women's wear sales champion". In November 11th, the Guangdong women's clothing brand ranked 120 million of the total sales volume of the whole network, breaking through 15. The battle against the "double eleven" came to fourth years, and it was indeed a surprise.

It is no exaggeration to say that it is against the war. "For us is the most important day, no one." Liu Jiahui, media manager of public relations department. That night, hundreds of customer service companies stood in bed, working overtime all night, day and night. Some colleagues moved gongs and drums, fixed points to boost morale, and some colleagues formed specialized service teams to deliver fruit night snack every two hours.

If you look ahead for a few months, such a good result can not be exchanged overnight.

In May 2013, data analysis and internal research were launched to study the habits of target consumers, and then apply them to the whole chain marketing of R & D screening, supply chain management, inventory management, distribution channel, marketing promotion and after-sales service. In July, the marketing plan was launched, planning activities, advertising and other marketing practices entered the design process. In September, the implementation process began, for the coming November, one after another.

Let's look at these four years' transcripts: sales in the first year are 6 million 800 thousand yuan, second years 17 million 870 thousand yuan, third years 70 million yuan, fourth years 120 million yuan. The increase is amazing. A few years ago, Yin man's predecessor was a garment factory that was almost closed after the economic crisis. What factors brought it back to life?

As one of the enterprises valued by the "ten million" project in Guangdong Province, the government departments responsible for electricity providers such as the letter committee are also very aware of the development of Yin man. Last year, two nights before "double eleven", the staff of the relevant departments joined the emanas to see the busy and grand occasion of the shopping festival, and to know about the preparations for the war and to care about the development.

In December of the same year, CEO Fang Jianhua participated in the "2013 Guangdong (International) e-commerce conference" sponsored by the Organizing Committee of Guangdong commodity online. As a guest speaker of "the road of traditional enterprise application", he used "breaking cocoon rebirth" to describe his course in recent years.

In 1998, Fang Jianhua began his own business in Guangdong, producing only one customer. In 2005, he heard Ma Yun's lectures on the development of electric business and joined Alibaba B2B. In 2008, the financial crisis struck, and the foreign trade situation was plunged rapidly, and forced to reduce the proportion of foreign trade in the company's business. Since 2012, Internet retailing has accounted for 100%. of the company's operations.

Last year, they were the only women's clothing enterprises in the "double eleven" network and the video link of Ma Yun. Today, they continue to maintain close communication with industry experts. Employees' WeChat often updates their records and feelings of attending training and visits.

Through the electric shock Internet, Inman has successfully transformed from a small factory full of foundry to foreign trade. In the fierce competition, not only has survived but also become a brand supplier. In Guangdong, it is not only Yin man, Ou Shi Li, Gloria, camel... These online businessmen who are familiar with the Internet or are galloping on the Internet are exploring a huge upgrading path with the help of the government.

　　 Innovative business model to achieve rapid growth

　　 New opportunities for cross border electricity providers to join foreign trade provinces

In November 29th last year, Hu Chunhua, Secretary of the provincial Party committee and governor Zhu Xiaodan went to Shenzhen to conduct a special investigation on the comprehensive deepening reform. They inspected Shenzhen Datong Enterprise Service Co., Ltd., and affirmed its ability to innovate the business mode and create the comprehensive service platform for small and medium-sized enterprises.

As an export-oriented economy province, Guangdong has tens of thousands of large and small enterprises related to import and export business. Why do officials only favor Shenzhen one? The reason lies in its unique innovative business model.

Shenzhen Datong, founded in 2001, is the first foreign trade supply chain service platform for small and medium-sized enterprises in China. Through the Internet, it provides one-stop service for SMEs and individuals to import and export services needed by all foreign trade exchanges such as finance, customs clearance, logistics, tax rebate, foreign exchange and so on.

After joining the Alibaba in November 2010, one Datong formed a one-stop service chain from "foreign trade information" to "foreign trade", and ushered in the momentum of rapid growth. Xiao Feng, deputy general manager of Datong, told reporters that in 2013, the total import and export volume reached nearly $4 billion in 2013, almost double the $2 billion in 2012, and the number of service customers exceeded 1.5.

According to the data released by the customs information network, in 2011, China's customs general trade export ranked only one in ninety-fourth, but by the end of 2012, the number of Datong companies rose to ninth. In just six months, in the first half of the list of China's general trade export enterprises in the first half of 2013, Datong has surpassed the large state-owned enterprises such as Baosteel, GREE electric appliances and Shagang international, ranking the top 5, showing the strong growth momentum of the comprehensive service platform for foreign trade.

Xiao Feng believes that the rapid development of the company is in the final analysis of the traditional mode of foreign trade management, intensive and decentralized foreign trade service resources, reducing the pressure of foreign trade operation, reducing the cost of foreign trade transaction and solving the problem of trade financing for the vast number of small and medium-sized enterprises and individuals. "Since the international financial crisis, we can say that the greater the difficulties faced by foreign trade enterprises, the greater their demand for public services, and the higher the value of the comprehensive service platform for foreign trade."

Xiao Feng said: "international trade has undergone great changes under the Internet situation. These changes are good opportunities for China's foreign trade enterprises or China's exports. But for a long time, regulatory policies have not been able to properly connect with market demand. This problem is not only in China but also abroad. It is hoped that this reform will enable cross-border electricity providers to embark on standardized development through reasonable and legitimate channels, and promote the growth of foreign trade by means of marketization. {page_break}

　　 Everyone opens online shop, everybody plays electric business.

　　 National electricity supplier awareness nurture new hope of Guangdong electricity supplier

It is said that in the former military Pu village, the wires on the poles were thick and dense. It would be hard to imagine what it used to be like if we did not see the two faces of a village in the exhibition held in the village.

In the Spring Festival of 2014, a bowl of orange and a hanging hydrogen balloon were placed on both sides of the wide cement road. The unveiling ceremony of Taobao village in China opened a celebration with local characteristics throughout the day. It is understood that there are tens of thousands of villagers who are attracted to the scene by the lively activities. They come from far and near villages and towns. They wonder how the neighbouring village is so magical. In less than a year, they have changed dramatically.

"Now when we go out, people will say," this is Jun Pu, especially in business. " I feel very proud. " Born in 1993, Xu Bingfeng, a young man who has worked as an online shop owner since he explored the electricity supplier, paid back all the loans he owed for several years. About 300000 of his annual income also brought his house no longer crowded and a delicious meal. Today, online stores help parents and brothers at home find jobs: customer service, delivery and packaging.

The earliest time for tracing the scale statistics of the "military Pu village electricity supplier development table" is only in August 2013. Since then, the number of online shops in the village has reached 1100, with a turnover of 35 million yuan. In October of that year, the number of online stores increased to 1351, and the monthly turnover increased by nearly half to 50 million yuan. In November, because of the "double eleven", turnover in the month was two times higher than a month ago, breaking through one hundred million.

Entering the first month of 2014, the number of online shops in the village has reached 2300, with a turnover of 128 million yuan in the month. And this small natural village has a total population of only 2695. Shopkeepers are young people who have returned home after going out to work. There are parents who were originally suspicious of their children's factory, and some other provincial people who admire their fame and experience. Such a road to prosperity is by no means simple luck.

Such a good result did not let Jun Pu people rest, even in the Spring Festival, the most valued festival of Chinese people, the vast majority of Taobao shops were suspended from business, recuperation and adjustment.

The leaders of the city government visited frequently, even though the holidays were no exception. The electricity suppliers and other teams were simply stationed in the village, and the training and reception were busy. There was no vacancy for 365 days. But the hard-working and hard-working people, the old wrinkled old men, who came to the childish youth, were willing to sacrifice their holidays to gather together to discuss the next development of the electricity supplier.

In fact, in this year's "Guang Huo online" activities, the provincial Commission of letters has taken the lead in conducting e-commerce training regularly. In 2013, it has entered Guangzhou, Zhongshan, Jieyang, Shunde, Zhuhai and other places, and has consciously joined the experience and theory of e-commerce operation, brand promotion and strategic decision making, so that more people can touch e-commerce and understand e-commerce. Statistics show that the number of participants in the electricity supplier lecture hall has exceeded 2500 people, and the electricity supplier consciousness is blooming in south of the Five Ridges.

　　 Ronggui, Shunde

　　 A home appliance hub

　　 Electricity providers explore new ways to upgrade Guangdong's industrial clusters

In 2013, Zhou Jian, 20, rented a shop at a street corner in Ronggui, Shunde. It was only a few months since he started his business, and it was a little crowded to put more chairs on a small shop. When asked why he quit his original job to start an e-commerce company, he almost thought: because the town of Ronggui is known as the "home appliance capital", the manufacturing industry is developed, and all the accessories needed for the production of small household appliances can be allocated within 10 kilometers, with low cost and convenience.

Over the past few years, Ronggui and even the whole Shunde district has been taking the road of electricity supplier, which is both forced by the situation and has natural advantages.

Shunde has a strong manufacturing base, especially in the field of household appliances, with many years of development. After the economic crisis in 2008, the export oriented economy was frustrated, and the enterprises were enveloped in the shadow of overcapacity. Meanwhile, in the process of gradual transformation and upgrading of China's economy, the strong driving force of local market demand is gradually emerging.

With the continuous development of the Internet, the concept of E-business has begun to slowly enter the field of vision. Some people have found that the platform of the electricity supplier is the selling field of standardized products such as small household appliances.

The development of the electricity supplier can not only keep the domestic market open, but also keep the machine idle.

At the same time, in addition to the traditional industry's supporting role for the electricity supplier, whether the new thinking and operation mode represented by the electricity supplier can inspire the manufacturing enterprises to stimulate the power of transformation and upgrading, and is also very much looking forward to.

Perhaps richness and diversity are the genes of Ronggui people. The development mode of e-commerce is also different from that of their manufacturing predecessors. From simple consignment to the operation of integrated services, to the development of its own brand; from the offline brand to the electric brand, the development of industry and so on. In addition to the United States and other old cards, flying fish, cubs appliances, Baer Ryder, SKG... They are all well-known new business brands on the Internet.

But what is interesting is that the electricity providers who are in different modes do not have much disruption and estrangement. Instead, they form a cluster development. Under the support and organization of Shunde district government, Ronggui Street Economic and Technology Promotion Bureau, Shunde District E-Commerce Association and other government associations, the e-business people are often spontaneously or invited to sit together, ask experts for tips, share experiences with counterparts, and provide suggestions for the government.

It is understood that in 2013, Shunde district. Electronic Commerce Association For SMEs, the frequency of "electric shock" training is 1 times a month, sometimes 1 times in one or two weeks.

During the interview, Zhou Jian mentioned a company called "little ice fire people" several times. "Communication with peers can bring a lot of gains. We have studied the operation and operation of small ice fire people. We will see how these successful cases are done, and then we will start our own plan after reference.

Shunde's industrial breakout is a vivid example of the transformation and upgrading of Guangdong's industrial clusters.