Traditional Stores Closed Shop Tide: Shenyang Entity Clothing Store Introduces Network Wholesale Mode.

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< p > yesterday, Miss yuan thought of going to a small a target= "_blank" href= "http://www.91se91.com/" near the unit. The dress "/a" shop bought a scarf. Unexpectedly, the shop door was closed, and the notice of "Spring Festival rest" hung on the door lock.

Ms. yuan walked on the Yunshan road from Xin'An River Street to Nu River street, and found that a total of 6 clothing stores closed the door and posted "advertise" advertisements on the whole street.

After 30 years of rapid development, China's clothing industry is being hit by the electricity supplier, and now it is encountering a rush of brand shops, and quickly spread to the street store.

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< p > < strong > the end of the first month will not be opened. < /strong > /p >

< p > yesterday was the twenty first month of the first lunar month. At this time of the year, the clothing store in the streets and lanes of Shenyang opened long ago.

The boss of a foreign trade clothing dealer in Zhongshan Road said, "in the past, it is the most popular time for business. After the Spring Festival, fifteen of the first month is normally open.

This year, you can see that there are several stalls on this street, and there are not many products sold before the Spring Festival, and even after the Spring Festival, they do not want to make money.

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On the day of "P", the reporter saw that only one clothing store opened the door in the distance of more than 100 meters before and after Zhongshan Road.

The boss said that her rent would expire in April of this year. She wanted to put the storefront out before she insisted on opening the door every day.

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< p > in fact, before the closing of the street shop, some a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a" shop has been reducing the store.

Relevant data show that since last year, China's trend, 360 degrees, Anta, PEAK, XTEP and other sports brands closed more than 6000 stores.

In addition, Giordano's stores in the mainland also decreased by 180, while a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" last year, the number of stores declined by more than 200.

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< p > comprehensive shopping malls research opened back door data show that during the Spring Festival, the sales volume of some shopping malls declined compared with the same period last year, and the decline was as high as 10%.

A shopping mall official said, "we can't close such a big shopping mall, but we must do everything possible to bring the passenger flow here."

According to the analysis of the industry, the brand clothing prices of the comprehensive shopping malls are generally more expensive than the flagship stores on the Internet. Consumers choose to buy clothes here, and the consumer experience is more important.

However, this kind of shopping mall roundabout designed elevator, but let consumers feel particularly tired.

The shopping mall is studying to open the back door that is not used all year long, so that consumers can take shortcuts and avoid detours.

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Business in P wholesale market is not easy to do.

The "a target=" _blank "href=" http://www.91se91.com/ on the north two road > textile > /a > clothing city has been developing for many years and has not seen much improvement.

A children's clothing store located at the elevator door can sell well. The boss said, "in fact, the market sells less than a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > the price is even cheaper than that on the Internet. However, consumers have not been able to go shopping with family members. They prefer to sit at home and enter the key words directly on the computer, so they can jump out of a lot of things, which is indeed very convenient.

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< p > < strong > labor cost is high, drag on physical store < /strong > /p >

Less than P, since last year, the brand clothing shop in some business circles in Shenyang has begun to pform.

Crocodiles, Baleno and other stores have been changed to discount stores or tail stores.

An industry insider said that after the pformation of the brand clothing store, the cost of shop decoration has been reduced, and the cost of water and electricity has also been reduced, plus small profits but quick turnover.

However, the cost of the entity clothing store and the pressure of stock backlog are still high.

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Mr. P, who runs the clothing business in the five love market, says that the rents of stalls are rising every year and the cost of labor is particularly high.

Mr. Wang said he was hiring a bobbin worker to work at 6:30 every morning, and he went to work at 3 o'clock in the morning.

It is understood that in the five love clothing city, the basic salary of the general worker is 2500 yuan, and the peak season salary can even exceed 4000 yuan.

Industry insiders predict that some brand clothing enterprises will continue to keep shop this year because they can not bear the rise of store rents and labor costs and inventory costs.

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< p > < strong > entity clothing store introduces network wholesale mode < /strong > < /p >.

< p > "now less than 20% of the stalls are making money, 50% do not lose money, and 30% lose money."

Yesterday, the boss of Korea, who was doing business in a large clothing wholesale market in Shenyang, said that two years ago, the pfer fee of the market was as high as 2.3 million yuan. Now, many businesses are subleasing or recruiting, which are influenced by the commercialization of the clothing business, and this influence is bigger and bigger.

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< p > Han boss also said that his relatives used to run a clothing store on the eleven weft Road, and the goods were wholesale from him.

After "eleven" last year, due to nearly half a year's time did not make money, she turned the facade into a casserole shop, and the business immediately began to pick up.

At the same time, the major brand clothing enterprises increased their sales efforts in e-commerce websites.

The industry also believes that the pformation of the clothing wholesale market, trying to introduce a new network wholesale mode, will be an effective way to save the whole clothing store as a whole.

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< p > there is a survey that, due to the impact of the Internet, the more than 1000 wholesale markets of traditional clothing in the whole country will grow more than 60% in 5 years, otherwise the waiting is to die.

Not long ago, the Shenyang five love market also launched online shopping platform, and in just 48 hours online, the number of platform visits was more than 11 times, and the number of orders was 89 pens, amounting to more than 10000 yuan.

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