The Old Age Survey Shows That Elderly Consumption Needs To Strengthen The Functionality Of Commodities.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > consumption of older women < /a > is a relatively concealed gold mine, which has been in a state of small scale and low level of development for many years.

There are many enterprises that are eyeing the consumption of old people, but it is difficult for them to find a breakthrough point.

The North Business Research Institute, through the survey of the basic consumption situation of the elderly in Beijing (hereinafter referred to as the "old age survey"), found that combining with the community, focusing on the functionality of commodities and increasing the service facilities for the elderly have become the prying point of some enterprises' gold digging and elderly consumption.

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< p > < strong > "goods + service" into the community < /strong > /p >

< p > in the "old age survey", vegetables and fruits door-to-door become the most needed services for the elderly in daily life.

In fact, in addition to fruits and vegetables, takeaway and other physical products, service projects are also approaching the elderly through the community.

According to the Beijing Business Daily reporter, Quanjude, Wang Zhihe group, VIP Building Hotel, Beijing paper Daihatsu paper company, people's sunshine pharmacy, Qinghua pool and other commercial enterprises have already passed the convenience service into the community to explore business opportunities for the elderly. Even the unknown barber shops near the community can also make an appointment for the elderly to cut hair.

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< p > catering is a piece of cake that can not be neglected.

In the survey, 79.1% of the elderly spend the largest monthly consumption expenditure on food, while 67.2% of the elderly consider it necessary to set up an elderly restaurant near the community.

An elderly person living with his daughter told the Beijing Commercial Daily that only dinner was eaten by family members every day. Breakfast and lunch were all eaten by themselves.

The old age survey shows that 49.3% of the 1-3 elderly people eat out weekly, but the surrounding restaurants only meet the needs of the elderly in health and price. 40.3% of the elderly think that the most important thing is nutrition and health, but only 7.5% of the restaurants meet this requirement.

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< p > in fact, the promotion and use of elderly vouchers in Beijing has provided natural conditions for the elderly restaurants to enter the community.

According to statistics, the most senior service providers are catering, followed by housekeeping.

Tiantongyuan West community staff briefed the Beijing Business Daily reporter that some large domestic companies have been contacted through the community to serve the elderly.

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P > < strong > > strengthen < a href= > http://www.91se91.com/news/index_c.asp > > commercial function < /a > < /strong > < /p >

< p > in the "old age investigation" process, the Beijing Commercial Daily reporter found an interesting phenomenon. 52.2% of the elderly clothing, shoes and hats and other wearable goods were purchased by others, and 67.2% of the elderly had only basic needs for cold clothing and warm keeping for wearable products.

Obviously, the majority of the elderly consume most of their clothing products on behalf of their children, while their children put the functionality in the first place when they choose to buy.

At the same time, the elderly in custom-made clothing in this survey is 0, which also reflects from one side that the high-end elderly market is still a blank.

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< p > for the production of clothing business for the elderly, more energy can be put on strengthening the basic function of the commodity, and not too expensive at the same time, because 23.9% of the elderly choose to buy a href= "http://www.91se91.com/news/index_c.asp" > shoes and clothes < /a > the most important factor is the price.

In addition, clothing enterprises should pay attention to the frequency of production in order to avoid inventory, because 85% of the elderly people buy shoes and clothing frequency of less than four times a year.

For shopping malls, elderly clothing counters can be placed near middle-aged clothing to facilitate children one-stop shopping.

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< p > besides the basic wearable products, the demand for special functional products for the elderly is also very strong.

35.8% of the elderly showed that in supermarkets or food franchised stores, low sugar, low salt, low cholesterol and other foods that met the dietary needs of the elderly were too few, while another 13.4% of the elderly said they had not heard of such foods.

According to the Beijing Commercial Daily reporter, there is a special area for the elderly products in the super market, but the functional food category is still scattered everywhere in the supermarket.

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< p > < strong > old age < a href= > http://www.91se91.com/news/index_c.asp > Service > /a > blank > /strong > /p >.

< p > compared with the urgent demand of the commercial enterprises in the old age market, the service facilities for the elderly are not yet in place.

Beijing Commercial Daily reporter in the community location of Gan Jia Kou department store found that although it aimed at the community customer group, but in the shopping mall for the elderly service is almost no.

Shopping centres for young customers such as joy city are rarely seen in elderly services.

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According to the data of "P", "old age survey", the proportion of elderly people who have enjoyed specialized elderly services in shopping places is only 3%. 32.8% of the elderly do not enjoy specialized services, and 20.1% of them have never heard of elderly special services.

Foreign shopping malls and supermarkets are worth learning from the practice of serving the elderly.

For example, there are presbyopic glasses beside the supermarket shelves to facilitate the elderly to view product information, or to use large size labels on special products for the elderly.

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In the survey, the elderly with less than P > 11.9% indicated that they hope to have entertainment facilities such as chess and cards, second only to housekeeping services, and 3% of the elderly need psychological services.

Compared with the consumption distribution of the elderly, 1.5% of the elderly spend money on entertainment.

This means that the business opportunities for entertainment in the elderly are direct and obvious.

The survey also shows that 52.5% of the elderly demand for basic products such as shoes, clothing, clothes and caps are purchased by others, and there are still large amounts of other consumer spending.

49.3% of the elderly spend an average of 1000-2000 yuan a month, while 31.3% of the elderly spend an average of 2000-4000 yuan a month.

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