Understand The New Value Of CHIC2014'S "Force Line"

< p > from the global economic downturn to China's economic readjustment, from the slowdown of consumption growth to the increase of comprehensive cost, from the change of industrial elements to the restructuring of competition pattern, China's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "industry has undergone unprecedented tests, but it has maintained a good momentum of development.

The upstream and downstream of the garment industry chain, which has grown up in the "Li Lian" industry, is aware that the industry is stepping into the pition stage of adjustment and pformation when it has said goodbye to the rapid growth period. It is facing an important pformation from the extensive development of quantity to the victory of product quality and creativity, the innovation of business mode and the advantage of management.

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< p > the future belongs to the innovator. The future belongs to the creator of the new value excavator.

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< p > carrying the mission of "force" and integrating the resources needed for the development of enterprises, the twenty-second China International Garment < a target= "_blank" href= "http://www.91se91.com/" > dress /a Expo (CHIC2014) was held on March 26-29 at the heart of China International Exhibition (New Museum).

In the 100 thousand square meter exhibition hall, more than 1000 exhibitors from 20 countries and regions have made up 12 professional exhibition areas including men's wear, women's wear, casual wear, children's wear, underwear, < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > fur, feather and down, fashion accessories, supporting resources, overseas exhibition groups, < a target= "_blank" href= "http://www.91se91.com/" > designer "less than", "trend area" and so on.

During the period, more than more than 70 trade and communication activities were presented, providing new ideas for brand development and new paths for market development.

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< p > in the face of the adjustment of the consumption market pattern and the change of people's life style, it is hard to imagine the extensive development mode of horse race enclosure.

A number of highly effective integration of resources and innovative operation mode of the brand stand out, creating a miracle of business wealth; a group of products that return to the true and cultural connotation of the brand is sought after.

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< p > at this time, as the most influential and influential clothing and clothing brand exhibition in Asia, CHIC2014 takes "strength" as the theme, deeply explores and expands the new value of the exhibition, and builds a platform for trade and trade cooperation through the perspective of "all channels", "full resources" and "full mode", so as to provide strong support for the development of brand enterprises in the new era.

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< p > < strong > the whole channel -- seamless fit market, diversification win win future < /strong > /p >

< p > at present, diversified retail channels such as department stores, electricity suppliers, distribution agents, specialized markets, buyers and so on are intertwined, while big data, Internet of things and other technologies trigger the "third wave of industrial revolution". The "all channel" retail pformation will explode at any time.

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< p > nowadays, while the clothing products are very rich, the way of shopping of consumers is changing quietly. The increasingly diversified shopping channels are freely switched in the hands of consumers, pushing enterprises and retailers to explore the way of "all channels".

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< p > facing the change of consumption mode, the traditional retailers with forward-looking vision began to integrate all kinds of channel resources, to carry out seamless consumption experience for customers, and strive to maintain the lead position in the "full channel" retail era of "cement (physical store) + mouse (Network) + mobile phone (mobile terminal)".

In this regard, CHIC2014 has allocated various channel resources in the process of brand development and provides a "full channel" solution for the brand.

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< p > as a newly established brand designer, Chen Yinlin, a Japanese designer, created the "i:RIN CHEN" in the designer's brand integration store mode to participate in CHIC2014.

Designer Chen Yinlin hopes to find brand agents, investors and partners through CHIC, and expand their brand awareness combined with traditional department store mode and new designer brand integrated store mode.

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Resources (2013 to the audience of 105 thousand people) to achieve business demands, but also through the docking activities with merchants and distributors to expand channels: CHIC2014 China Business Federation will invite representatives of shopping centers and exhibitors to meet; the China commercial real estate alliance will carry out on-site inspection with its shopping center customers, and will conduct on-site inspection and visit to the characteristic shopping centers after the exhibition. China's a target= "CHIC2014", "the" "Textile Industry Association" Circulation Association will organize professional market dealers and agents spectators to appear. While the high-end commercial docking show will also invite 100 front-line store managers and 100 strength agents to participate in the on-site interaction, and perfect the combination of brand show and commerce. < p > helping brand development channels is the basic advantage of CHIC, such as "material girl", "Robe Di Kappa" and so on, hoping to optimize the channels to enhance the influence of exhibitors brand, not only through CHIC professional audience.

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< p > in addition, CHIC also invited the former Florence town operator RDM chairman Bao Yifang (Mr.Poma) and Huang Xiqing, President of ballet International Holdings Limited, and other guests to share the brilliant view with the audience at CHIC2014's "outlets" forum. The 10 ole shopping center will also carry out on-site brand investment on the day of the forum.

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< p > with "Lin Lin i:RIN CHEN" seeking new cooperation in traditional channels, the same designer brand "Jie J.I.E" looks more on re mining channels.

Designer Shi Jie officially launched the high-end designer brand in Beijing in 2013 and brought it to the CHIC2014 site.

"What we want to do in CHIC this year is not to find distributors and agents, but to cooperate with buyers and buyer shops.

"Jie J.I.E" had worked with the buyer shop before, and sold very well in the local market. This exhibition is full of confidence in the cooperation of the buyer's shop.

Said Shi Jie.

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"P" is just seeing the development trend of new channels. CHIC2014, while inviting traditional channels, also focuses on the buying system. It will organize more than 100 buyers from France, Hongkong and Mainland China to join the Paris Fashion Marketing Management Institute to launch an exchange with designers and media guests from China and Europe.

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While P invites traditional channels, viewers share brilliant views.

It is understood that, while in another new channel -- online marketing, "the physical shop traffic is divided online, and the limited space of offline stores is difficult to meet the needs of consumers for diversified styles. This is an important problem facing offline brands."

Shi Hairong, chairman of the wolf family's men's wear, put forward his own confusion.

In order to meet the needs of online marketing of brand enterprises, CHIC2014 has introduced e-commerce resources and docking with the excellent e-commerce platforms and brands. It can not only promote the brand of e-commerce that intends to expand the offline channels, but also provide a window for the offline brands to get "touch net" experience.

At that time, China's clothing business forum will focus on the "O2O", "electricity supplier" and "big retailing era garment enterprises pformation".

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"P >" to break through the dual bottlenecks of online and traditional e-commerce, make it complementary, linkage, 020 or a prescription. "

Shi Hairong said.

CHIC2014, the wolf family's men's wear will be featured in the O2O mode.

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< p > < strong > resources - multi-dimensional allocation of resources, efficient integration of innovation < /strong > /p >

< p > at the moment of fragmentation of resource information, apart from the integration of resources in the industrial chain, the "full resources", which is composed of logistics, VC, finance and technology, is attracting much attention.

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After 21 years of inheritance and development, CHIC has grown into an international resource sharing platform for brand promotion, market development, innovation display and trend publishing of garment industry chain. P

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Guo Zhigang, general manager of Dongguan Tianling Clothing Co., Ltd., who has come to CHIC2014, has two identities at the moment. P

An identity is a exhibitor, exhibiting his "grass baby" and "J2 children's Library". Another identity is a professional audience. He hopes to encounter more outstanding children's clothing brands and negotiate with them in depth cooperation.

"We hope that more customers will enter the children's storehouse, and gradually cover the whole country's product library, step by step and do solid work, and finally realize the diversified development of the terminal."

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< p > CHIC2014 will invite professional spectators and more than 1000 exhibitors to carry out commercial docking in the 100 thousand square meter exhibition hall, and comb out the resources of industrial chain, and build an interactive platform of "full resources" among governments, associations, retail channels, brand enterprises, designers, international resources and media. This is also the concern of Guo Zhigang who is eager to integrate resources.

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< p > Shanghai and Eagle Technology, which is "the fashion solution provider of clothing digital equipment", has not only brought the garment production process of the "future factory", but also displayed the "fashion store consultant" system, so that the audience can feel the virtual collocation and fitting of fashion apparel, as well as the pformation of digital equipment to the garment industry.

Yin Zhiyong, chairman of the board, said that after last year's appearance in CHIC, Bosideng, Hai Lan's home and Shun Mei and other famous brands have discussed cooperation.

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< p > look at the industrial chain of China's clothing industry, from design and research to professional production, from the supply of surface materials to marketing management, and bring together the top leaders in the industrial chain. It can be said that CHIC2014 is not only an appearance of industrial resources, but also a practical platform for the integration of industrial chains and integration of industrial chains.

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< p > from Fujian "Shishi, a famous city of Chinese casual wear", Liaoning, Pulandian, "China's famous suit city", "China's women's clothing town", "China's children's wear town" Guangdong Humen, "China's denim clothing town" Guangdong Junan, "China leather fur clothing City" Tong two fort, "China's wool cold proof clothing city" Shaanxi Yulin and other industrial clusters of dominant enterprises, or groups or independent exhibitors.

The Chinese trousers industry exhibition group converged on the two major trousers cluster of Zhengzhou cluster and the West Liu cluster. Zhengzhou's M·SUYA, ESEY, Beche, sihliu cluster, Bao Qi Wei, Saint Lanxiang, dragon Gore, billion lion long, dream flower and so on, display the excellent resources of China's apparel industry chain in different forms.

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< p > in building the advantages of design innovation, the CHIC2014 designer district has brought together independent designer brands such as "Qi", "single joy", "FURAZ", "needle show", "TISUO", and professional institutions such as "think tanks", "Li Dong Ming Yuan", "visual energy", and China Textile Design Center, providing brand service, clothing design, production and trade services to clothing brands.

In addition, the international wool Bureau's "exploration of the mystery of high-end clothing brand" activities, as well as Haining Leather City, Copenhagen fur leather fur trend show, in the clothing brand to provide direction, color, technology and other aspects of guidance, at the same time, it also brings rich resources.

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< p > international brand has a long history and mature and complete product system attracting many Chinese operators. Many well-known overseas brands are also looking forward to finding like-minded partners through CHIC platform to jointly develop the Chinese market.

More than 400 brands from 19 countries and regions such as Italy, France, Germany, Korea, Austria, Turkey, Japan and other countries have shown "CHIC" international resources. They will also seek multi-dimensional cooperation opportunities through activities such as China market seminar, overseas brand co operation and other activities launched by overseas exhibitors during CHIC.

"We expect to link the entire supply chain from raw materials, technology, processing, clothing to retailers, through the CHIC platform, to help manufacturers straighten out the various links and achieve optimization."

As the exhibitors of this exhibition, the head of the international wool Bureau said.

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< p > strong > full mode - look for the next growth point, and firmly grasp the right to speak commercial < /strong > /p >

< p > at the moment of brand mode innovation, the most important factor in the success or failure of an enterprise is not only technology but also its business mode.

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< p > in the wake of the gradual awakening of consumer sovereignty consciousness, the business format and brand mode are being subverted, and Chinese clothing brands have begun to innovate and break through the pattern after the last round of attack and rapid expansion.

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< p > the "star endorsement + agency" mode was fashionable in the clothing industry, and then the light asset virtual business mode helped boost the emergence of a number of brands.

In recent years, the fast fashion mode has swept the trend. At the same time, SPA business mode, designer brand mode, O2O online offline interaction mode, D2C network platform sales mode, brand business / channel double operation mode, integrated store mode, lifestyle experience shop mode and other new business models emerge in an endless stream. The innovation of the mode system is bringing about a revolutionary impact on brand development.

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< p > strong > CHIC2014, the trend of brand business model innovation has been highlighted.

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The "P" brand in the men's wear exhibition area is the outstanding representative of SPA's own brand professional retailer's business mode.

Through brand operation, commodity planning, integrated operation mode of unified control of production and retailing, and reducing all kinds of intermediate links, "Alston" has realized the brand operation concept of "fashion, value and money".

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< p > the 5 senior Custom Brands represented by the "red collar" and "Evo" not only display the exquisite customization technology, but also make the flexible production mode into people's vision.

For example, the red collar group's brand CAMEO shows the RCMTM platform technology, which is the only large supplier platform for the men's suit in the field of customization in the world. The 3D design effect shows the customers to experience every detail intuitively. The 15 working days' customization cycle and the first time querying the fabric inventory greatly save the time cost of the customers. The automatic matching of the volume data timely pmission and the plate database makes the whole customization process efficient and rigorous.

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< p > casual wear exhibition area, "the wolf family", the "pink dolls" in the women's wear exhibition area represents the hottest O2O online and offline interactive mode nowadays.

They combine online business opportunities with the Internet to make the Internet a front line for offline pactions.

During the "double 11" period last year, "Tmall" has created excellent results for the top 20 men's clothing sales. This year, the interactive experience platform will be displayed at the booth.

The "big pink dolls" are "Taobao's year-end big promotion champion shop" and "consumer favorite store". Through years of accumulation and daily data, we have a clear understanding of consumer's habits and preferences, and enhance the diversity of products.

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< p > in the children's wear exhibition area, the brand of "J2 children's storehouse" and "SCHWARTZ" have pioneered the integrated store mode, and put many brands with different needs and characteristics in the same store for marketing.

"J2 children's storehouse" is mainly composed of "J.2" and "grass baby" brand. It integrates many children's wear brands and implements product integration of open platform.

The French high-end children's clothing brand "SCHWARTZ", which is exclusively imported by Wenzhou Bao Le Yue children's Articles Co., Ltd., has acted as a proxy for many high-end children's clothing brands abroad. It hopes to adopt unique products and open up a new situation in the domestic children's clothing market with multi brand and multi-level commercial operation platform mode.

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< p > children's wear brand "Balabala" will create lifestyle shops through experience and interaction, expand and enrich the product line, fully cover the clothing of 0~14 year olds, a target= "_blank" href= "http://www.91se91.com/", shoes, /a, products and accessories, so that young mothers can achieve "one-stop shopping" from head to toe.

The women's clothing brand "VIVIDION" has also adopted this pattern, and integrates home accessories into the store to create a life oriented shopping experience.

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< p > in the face of the new market trend, the pace of Chinese clothing brand innovation has never stopped. < a href= "http://www.91se91.com/news/index_z.asp" > CHIC < /a ", from the perspective of" all channels, all resources and all modes ", it will stimulate endogenous motivation and improve service quality.

On the way ahead of the pformation and upgrading of China's garment industry, CHIC2014 will join hands with Chinese fashion brands to make efforts to make the dream of a powerful country come to an end.

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