Shaoxing'S Lack Of Trademark "Foreign Trademark" Has Become A "Stumbling Block".

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Less than P, the fabric products from "a href=" http://sjfzxm.com/news/index_s.asp "> Shaoxing" /a "have been exported to overseas by containers, and imported into the domestic consumer market after being posted by a foreign brand. Its value has surged to one hundred or two hundred yuan from the original price of thirty or forty yuan per meter, and the buyers are coming.

Shaoxing fabric sales market, such a scene is often staged.

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< p > for this reason, a number of fabric sellers in Shaoxing shout loudly: in the era of < a href= "http://sjfzxm.com/news/index_s.asp" > brand > /a > value, how to create brand and enhance product popularity of Shaoxing fabric has become an important factor in reshaping the "Shaoxing manufacturing" price system.

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< p > < strong > fabric exports re importation, the price of one circle is soaring, < /strong > /p >

< p > Mark is a representative of a European brand named "a href=" http://sjfzxm.com/news/index_s.asp "fabric > /a". In recent years, he has been shuttling between Shaoxing and Europe: after making the fabric quality standard, some of the fabric processing enterprises of Xiang Shaoxing have placed an order, after the product is finished, the container is then shipped across the ocean to foreign countries, and the trade mark is imported to the domestic sales market.

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< p > "in the eyes of many producers, this method of operation is somewhat cumbersome, and some people say it is boring, but after such a tossing product, the profit is considerable. This is also an important factor for the company's 100 test."

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At present, foreign businessmen who have similar moves with mark P are obviously not individual.

Placing orders for Shaoxing fabric enterprises, exporting products after processing, and importing brand labels to sell them to the mainland market in China, and at this time, this kind of fabric has become an imported product in the eyes of the Chinese people. The market price is therefore less than doubled, and it can even rise to more than 10 times.

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< p > in fact, in the current domestic high-end fabric sales market, although many products are labeled with foreign brands, as long as we observe carefully, we can still see many "made in Shaoxing" shadow.

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< p > "after a tossing of Shaoxing fabrics, foreigners can raise their price to a new high level. For this reason, our fabric sellers sometimes can not understand it, but there are so many enterprises in China willing to purchase products that are exported to domestic market," so the head of Shaoxing Zheng Fang spinning enterprise is so exclaimed.

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< p > < strong > the lack of brand has become a stumbling block in the development of enterprises. < /strong > /p >

Under the background of < a href= "http://sjfzxm.com/news/index_s.asp" > fabric processing industry < /a > P, many people in the industry have to think about how to increase the brand influence of Shaoxing fabric manufacturers. < /p >

< p > "it's not a bad product, but a lack of a brand name." on the morning of 11, Mr. Ren, director of a garment processing enterprise in Lanting Pavilion District, Keqiao, told reporters that the company purchased high-end fabrics every year for more than 1 million meters. Only about 10% of the products were purchased locally in Shaoxing, and 90% of the products would go to Jiangsu, Shandong and other places. The reason is that the brand of Shaoxing fabrics is not high enough, and many garment brands do not recognize the products made by Shaoxing.

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< p > over the past few years, with the increasing importance of fabric manufacturers' attention to fabric quality in Shaoxing, the quality of fabrics has been continuously improved. There are many high-end fabrics. However, due to the lack of influential brands, good products still can not be sold at a good price, which has become a "bruising" that affects the healthy development of Shaoxing's fabric industry.

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< p > "can you tell me what Shaoxing's local fabric brands are?" in an interview with the Keqiao textile market, a Qin surname businessman asked reporters.

"Even if there is, the popularity will not be too high," he said at the same time, and mention the fabric products of Shandong Lu Tai, Jiangsu sunshine and so on, textile industry almost nobody knows.

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< p > reporter learned in the visit investigation that at the moment, although some of Shaoxing's fabric producers are fighting their own brands, the strength and market influence of licensing are rather weak.

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< p > "in addition to calling out locally, and going out of the whole province, the whole country and even the whole world, the fabric products made in Shaoxing also need to have some well-known brands, so that the Shaoxing fabric can produce more added value, and then increase the reputation of Shaoxing fabrics," some industry insiders said.

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