Electronic Interactive Shopping Guide Is Becoming A New Trend Of Shopping Centers.

< p > with the development of mobile Internet, more and more offline industries are experiencing an Internet based process. Shopping guides, membership services and promotional activities in traditional shopping centers are no exception.

According to the person in charge of the network, shopping guide system is showing the following characteristics under the influence of mobile Internet: < /p >

< p > strong > 1, and more networked "a href=" http://www.91se91.com/news/index_c.asp > operation mode < /a > /strong > /p >

< p > with the increasing volume of shopping centers and the increasing competition, the change of shops in shopping malls is becoming more frequent.

In the past, if the store changes, it means that all the shopping guide, guide card and other potential need to be remade and made, one is time consuming, the two is consumption.

With today's networked electronic shopping guide, it is only necessary to adjust store information in the management background, and the content of the display will follow changes. At this point, the shopping mall can help the shopping mall realize the synchronization of shopping guide content and store information at low cost and high efficiency.

Nowadays, more and more shopping centers begin to try out more intelligent electronic shopping guide screens.

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< p > strong > 2, more interactive business customers < a href= "http://www.91se91.com/news/index_c.asp" > communication platform < /a > /strong > /p >

< p > another defect of the traditional shopping guide system is that it can not interact with each other. Shopping malls only convey information to customers unilaterally, and can not receive feedback from users, nor can they record users' behaviors.

The interactive electronic shopping guide displays the basic shopping guide information to customers, presenting a more vivid shopping guide mode.

Through the purchase guide screen to increase interaction with consumers, collect customer feedback.

By observing and recording the operation of customers on the electronic interactive screen, it is convenient for the shopping mall to analyze and study the behavior habits of customers, so as to bring better shopping experience to customers.

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< p > < strong > 3, more abundant creativity < a href= "http://www.91se91.com/news/index_c.asp" > marketing mode < /a > /strong > /p >

< p > shopping malls can also carry out creative marketing activities through the shopping guide.

This year, Haagen Dazs held Valentine's Day activities to illustrate this point.

Through the self timer of the Haagen Dazs store, the customer uploads photos, downloads photos, draws a prize and gets a gift.

The whole process is operated on the "self acting artifact".

In only 2 weeks, the number of participants in the 15 stores was 20 thousand.

This "self timer" is tailored to Haagen Dazs on the basis of the electronic interactive shopping guide screen.

This kind of activity is also being copied to the shopping mall purchasing machine, through the electronic screen to carry out marketing activities, customers enjoy it, the shopping mall is easy and easy to save, it can be said to kill two birds with one stone! < /p >

< p > recently, the Joy City in central Shanghai has replaced the original navigation screen and added an interactive electronic screen. Customers can not only get the shops, activities and promotional information on the screen, but also use the consumption points to exchange gifts and download parking tickets on the screen.

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< p > today Xiaobian takes the letter to the Joy City, walks to the atrium on the first floor, the white body of the electronic shopping guide, and the beautiful picture attract Xiaobian.

The appearance of the machine is quite simple. It is about a machine with many people. It is equipped with super large screen and landing design. The screen height is suitable for customer operation.

The overall tone of the shopping guide uses 3 colors of logo, rose red, grass green and orange, which look fashionable and full of vitality.

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< p > worth mentioning is the function of "Yue Yue Hui" in the joy shopping guide program.

It is learnt that the member's marketing and innovation activities in the industry's famous Joy City, this time also through the cooperation with the easy network, the offline integration system moved to the interactive shopping guide.

Customers click on "big pleasure meeting". They can not only print free parking tickets with the Joy City membership card, but also exchange gifts and exchange coupons.

The way of membership card verification has also created three ways: entity membership card swipe card (machine has slot), mobile phone verification and APP electronic membership card scanning.

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< p > according to the relevant staff of Yuecheng City, the biggest highlight and innovation of this easy shopping guide system is to get through the interactive functions of members.

Members of the joy city can check points and consumption points on the electronic shopping guide.

The benefits of this model are many. The first thing to gain is shopping malls. Customers use integral points to change parking coupons and coupons to improve the value of integrals. It is also very useful for consumers. Points will not become a tasteless dish of "tasteless". Secondly, customers can exchange the brand coupons in the shopping mall with integral points, and bring a lot of popularity to the stores. Besides, with the help of the easy network electronic guide screen, customers can help themselves to exchange points, and the shopping mall does not need to set up a special person to take charge of the work. It saves customers' worries for the exchange integrator full of service stations, improves the user experience, and at the same time reduces the service pressure of the staff.

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< p > so that parking tickets and coupons can be delivered to customers in an efficient and effortless way, which not only broadens the scope of the use of the integral, but also improves the popularity of the shops in the shopping malls, as well as enhancing the shopping experience of members in the shopping malls.

This service mode and electronic interactive equipment, which are easily customized for the Joy City, undoubtedly add a lot of color to the innovative and considerate member marketing system of joy city.

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