There Will Be The First Magazine Experiential Theme Shopping Center In China.

< p > it is reported that there will be the first magazine type theme "a href=" http://www.91se91.com/news/index_c.asp "shopping center < /a" (Magazine Style Shopping Center, hereinafter referred to as MSSC) in China.

The industry indicated that MSSC is a new business mode in China.

The most fundamental feature is the difference of theme between the projects. Strong investment is the cornerstone of success for MSSC. Later operation and marketing are two indispensable magic weapons for success.

MSSC ensures that the shopping center is updated monthly or regularly. In addition, the content design is more professional, making shopping shoppers like entering a three-dimensional magazine full of interest and freshness.

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< p > it is understood that the concept of MSSC was first put forward by the exhibition company in China. When it was introduced in detail, President Liang Youlong said: "China's commercial real estate has undergone more than 10 years of development and changes. At present, there are problems of homogenization of projects, unclear themes, and poor internal operation management, and the whole business market is also facing a reality of intensified competition.

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< p > for shopping mall, it is also retail, catering, entertainment, leisure, how to combine these modules with new ideas, and how to create hot spots and bring forth new ideas from the perspective of the overall operation of shopping centers in the future. This is the two major difficulty in running shopping centers.

Therefore, to make a successful commercial shopping center must be a combination of congenital conditions and the efforts of the day after tomorrow, and the day after tomorrow tests the operation management and market promotion level of the shopping mall. This is a protracted war and must be carried out step by step.

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< p > > on the characteristics of < a href= > http://www.91se91.com/news/index_c.asp > MSSC < /a >, the exhibition of Hefei a href= "http://www.91se91.com/news/index_c.asp" > "city" < /a > is a real example. It is the first large-scale city complex project of Lenovo holdings in Hefei, with a total volume of 1 million 200 thousand buildings, and its commercial area accounts for 300 thousand parties. It is expected to open in 2015.

Its theme is "think about family magazines".

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< p > considering the reduction of competitiveness, the implementation of dislocation management and the collection of the leading brands of various formats, and strengthening the integration of the arts and cultural elements to pave the way for updating the shopping center in the months to come, after all, it is a key to do a good job of MSSC's emphasis on operation and promotion.

According to the person in charge of the project, RC has a new concept, and its comprehensive planning is expected to enhance the local consumer shopping experience after its opening.

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< p > > take this as an example, the exhibition of the state of Chu Chu has summed up the characteristics of MSSC. MSSC must be a distinct theme. Relying on tight and systematic operation management and perfect market promotion, it can stand out in the current commercial real estate background and stand firm in the fierce competition.

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< p > in addition, the advanced concept of MSSC will also be fully implemented in other projects of the exhibition agency. For example, the Nanchang Green Space Center project and the Fuzhou Meiling view sea project will clearly show the "luxury camp magazine". The shopping center of Jiaxia theme park in Changxin city is equipped with the heavy entertainment shell of Shanghai Yang Park, and the "Ocean Park entertainment magazine" is issued.

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