First Seek Survival, Then Seek Brand &Nbsp; Lend Gold Sign To Enter 4 Million Annually.

Character files:
Name: Dai Hongmin
Position: Chairman of Wuhan Hendry watch Co., Ltd.
Age: 46 years old
Native place: Wuhan
Ma Ying lung (600993, stock bar) pharmaceutical, 424 years old; Cao Xiangtai food, 122; Cai Lin, who returned to Jianghan Road in March 1st, is 82 years old. The large number of time-honored brands is a major feature of Wuhan. After years of wind and rain, Wuhan's time-honored brand is still shining.
Some of the brightest people are also on the decline.
The "second Wuhan top ten people's business award" in the fierce competition was successfully selected to be the chairman of the 40 strong Wuhan Watch & Clock Co., Ltd., Dai Hongmin, which is the representative of Wuhan's time-honored brand. He won the accreditation experts' approval for the development of key funds for enterprises by leasing old brand signs.
In 2000, Dai Hongmin took over the hundred years old brand of Wuhan -- Hendry's old shop. "Guarding the golden rice bowl and begging for food" is very suitable for describing Dai Hongmin between 2001 and 2003. In 2001, after Dai hung min began to reform, Hendry had less than one million assets. His main business was clocks and watches, and he sold glasses. Only a sign still sounds very valuable.
Dai Hongmin did not want to beg for the gold sign. He decided to find a suitable family to loan Hendry out. He first met his former colleague, Huang Zhaoyang, Huang in the late 90s of last century, and went to sea alone. In a couple of years, a spectacle shop was flourishing.
"There is a way to handle business, and to know the roots of Hendry. The key is that he is going to open a shop in Wuxue, Huanggang. The sign of Hendry must be tempted locally." After consultations, Huang Zhaoyang opened a Hendry semicolon in Wuxue at the beginning of 2003, with a total investment of 4 million yuan. Hendry's old stock shares 20% with the right to use Hendry's shop name.
First seek survival, then seek brand.
Unlike Wuhan, where the time-honored brands get together, Wuxue has returned a generous gift to Hendry from afar. Relying on the time-honored signs and proper marketing, Hendry soon opened the market in Wuxue, and the consumers, mainly teachers and students, became the main consumers of Wuxue's "Hendry" glasses. The turnover in the first year was over 2 million yuan. In 3 years, Hendry became the "NO.1" of Wuxue's local eyewear industry.
In this way, the old Hendry shop in Wuhan can get hundreds of thousands of dollars in dividends every year, which promptly injected precious blood to the old Hendry who had been in trouble. Dai Hongmin used this fund to solve the problems left over by the enterprise first, and expanded the product variety from 20 to more than 40 kinds, and eliminated some low-grade brands. Finally, old Hendry went into battle and started to live.
Whether there will be any dispute over whether the lease will damage the old brand. Dai Hongmin's answer is very simple: there is not a very accurate yardstick for the assessment of brand value. What I am considering is to make use of external capital to revitalize the brand and find the right opportunity to buy back the brand.
Gold signs should also be polished at all times.
In this way, after opening 2 branches in the surrounding area of Wuhan, Dai Hongmin found that although the sales brand of old Hendry expanded to more than 40 kinds, it was still the middle brand of CITIZEN, Kaiser, CASIO, Tissot and so on, and then there were hundreds of high-end brand names such as omega, Rolex and Longines.
In early 2009, Dai Hongmin used his old trick to persuade a friend to invest 20 million yuan, and set up a high-end watch and gift shop beside Chang Jiang Grand Hotel. The name "Hendry" accounted for 20% of intangible assets. This time, the appearance of Rolex, platinum omega and diamond lady Longines has raised the overall grade of old Hendry.
At present, through the joint venture, the annual sales revenue of Wuhan old Hendry has exceeded 4 million yuan. Dai Hongmin said: "this year, I will put the branch into a large shopping mall in Wuhan, where the monthly sales volume will exceed 2 million. If the cooperation is successful, Hendry will go to a higher level."