Tea King Yu Xuewen: A Lump Of Tea Sold For Billions Of Yuan

Wuyi tea farmers rush to Beijing

In the hometown of Yu Xuewen, Wuyi, Zhejiang, because of the old concept of farmers and the lack of channels, tea can not find any market.

"At that time, I squatted in the tea garden every day, chewing tea leaves, and I was burning with anxiety."

Thinking of the past, Yu Xuewen still frowned.

Yu Xuewen, who has never been to Beijing, knows that there is a tea street in Beijing called Ma Liandao.

Ten years ago, Yu Xuewen went to Beijing to sell Wuyi tea with 2000 yuan.

According to his observation, Beijing people have a strong demand for tea.

However, when he promoted the sale of Wuyi tea, he only made enough money to earn a living after six months.

Yu Xuewen, who was half dead, was keenly aware of the dim prospect of selling tea in a small area.

Every day, shuttling through the large and small tea market, Yu Xuewen found that no matter how many people bought tea in Beijing, the shopkeeper only wrapped the tea leaves in square pieces.

Yu Xuewen feels that tea packaging has a huge market in Beijing.

Since the tea could not be sold, Yu Xuewen decided to sell tea canister. He entered several boxes of tea containers from Hangzhou and sold them to the tea shop: "your tea is very good, coupled with the exquisite packaging, the tea will definitely sell better."

At first, tea shopkeepers bought only a few trials, and the packaged tea sold very well. Yu Xuewen's tea business also entered a hot season.

At that time, often the tea tube had not entered the warehouse, and it was robbed when it was delivered.

Yu Xuewen went all the way to Hangzhou to negotiate with manufacturers, and got the exclusive agent for the tea barrel in Beijing.

"Sometimes we can sell four cars per day, one car can hold 5000 tea canister, and one tea can earn five to six yuan..."

Yu Xuewen earned nearly 1 million yuan in just one year, and has a reputation in the industry.

Jasmine fragrance floating in Beijing

Yu Xuewen saw a good result and he wanted to sell tea in the final analysis.

After living in Beijing for a time, he found that people in Beijing loved jasmine tea. At that time, the market share of jasmine tea in Beijing was as high as 97%.

Jasmine tea is smoked with jasmine tea in the tea leaves. The more the smoked, the stronger the smell of tea is.

However, most of the jasmine tea in Beijing market has been smoked one or two times, but it has only two flavors when it is shown.

Tea quality is worrying, but this is also a good time for Yu Xuewen to kill himself. If you produce tea that smells fragrant and bubbles several times later, there will be a market.

A wise man is observant and able to change.

Yu Xuewen bought a batch of tea from Fujian, Zhejiang and other places, and then pulled it to Guangxi, the largest jasmine tea processing base in China, to produce the best jasmine tea.

Ordinary jasmine tea only smoked one or two times, Yu Xuewen's tea smoked six times, just fresh jasmine spent about 500000 Jin.

Six months later, the first car refined jasmine tea was shipped back to Beijing.

However, the market is completely different from what he imagined. The dealer was indifferent to what Yu Xuewen called "good jasmine tea". "I had to use paper cans, iron cans, cans of cans to load samples, so that dealers could sell them free of charge."

Soon, sales improved.

The customers who bought Yu Xuewen's jasmine tea poured in, and dealers came forward to get them.

Even more dealers came to a van, and after paying cash, they took a vehicle, and the others returned to boxes of more than ten boxes.

In just six months, Yu Xuewen processed two hundred thousand pounds of jasmine tea sold out and made millions of yuan.

In the second year, Yu Xuewen set up his "more fragrant" tea company.

Relay organic tea

With money, Yu Xuewen was able to exert himself to make the processing of jasmine tea more thoroughly.

But he never thought that tea processing is too easy to imitate, a large number of peers and even dealers follow suit and find tea processing plants to produce refined jasmine tea.

For a time, Beijing tea market "good tea repeatedly".

Yu Xuewen's tea has no advantage in price because of its high processing speed and relatively high pportation cost.

In his dealership, some of them began to make their own products and became competitors, and some of them turned against each other.

Yu Xuewen, who was unable to stand alone, lost his power.

Yu Xuewen's speechless failure made him speechless.

If selling tea canister and selling refined jasmine tea were just a lucky "speculation" behavior, how should he turn the tide now and continue to process jasmine tea price war or find another way out?

Yu Xuewen stopped everything and concentrated on this important event.

Yu Xuewen decided to go home and buy Wuyi tea. "Maybe God will not let me forget my ancestors. If I don't sell Wuyi tea, maybe I will never really succeed!"

Incidentally, Yu Xuewen found a kind of tea grown in organic tea grown in the tea garden, savoring the elegant and delicate fragrance.

Yu Xuewen believes that people nowadays advocate green health. "Pure natural tea" is a new selling point.

In fact, as early as 90s of last century, China's Ministry of agriculture had begun to promote organic tea, but it was "imported" and was not accepted by the public.

Therefore, when Yu Xuewen decided to plant and distribute organic tea, there was no support from everyone around him. "Organic tea, which is very strange in the competitive tea market, is the same as burning itself."

However, Yu Xuewen must make organic tea.

He signed a cooperation agreement with Wuyi organic tea producers and quickly returned to Beijing to plan the promotion plan.

Beijing tea king

In order to save costs, Yu Xuewen decided to cooperate with some old tea companies.

You can visit them again and again with the same style of speaking.

Yu Wenxue stubbornly put on television, newspaper and magazine ads, three-dimensional propaganda "more fragrant" organic tea.

After the large-scale report introduced organic tea planting, picking and research and development, dealers came to buy goods one after another, but the sales volume of the market still could not go up.

At this juncture, Yu Xuewen adopted a way of publicity that shocked his peers, giving free tea to the public.

If the newspaper is printed, the incense tea company will give free fresh organic tea.

People only need to register by phone, then they can get half a kilo of organic green tea and half a kilo of organic scented tea at the headquarters of the company.

For a long time, Yu Xuewen and his team fell into an unprecedented busy day, and the confidence in the tea was increased.

They are infinitely close to success.

Sure enough, mass distribution is very effective, and distributors and terminals are coming.

Organic tea is in full swing.

Yu Xuewen set up an organic tea production base in Hengxian, Fujian and other places in Guangxi, and built a 5000 square meter tea shopping mall on Malian Road Tea street.

"5000 square meters!"

For the teahouse, it is astronomical, and there are plenty of people who think that the teahouse will soon be "finished". But Yu Xuewen insists, "as long as there are differences in characteristics, the teahouse is sure to be a fire."

Three years later, the tea house, which combines tea culture, tea performance and tea and dining, is rapidly jumping to the capital city.

At that time, Yu Xuewen, who was already more than ten million, became a model of domestic farmers' entrepreneurship. He was selected as "the leader of the national youth entrepreneurship in rural areas", "Zhejiang science and technology pacesetter" and "China's tea industry's annual economic figure".

Today, Yu Xuewen has 400 tons of tea annual sales, 3 hundred million annual sales and famous tea performance team, but all these things do not seem to make him really excited.

Until the two session of the Eleventh National People's Congress in 2009, as the representative of the National People's Congress, he put forward effective suggestions on the direction of tea product development and the loan guarantee mechanism of agricultural enterprises.

When Premier Wen listened to Yu Wen's simple and passionate speech, he held his hand tightly and asked him to convey his greetings to his friends. Only then did he suddenly realize that he was still the tea farmer who came out of Wuyi. "Only this identity makes me feel the most real."