Xiu Qingsheng: Six Years To Achieve My Dream Of Starting An Undertaking

Six years ago, he was two different from ordinary people. After six years, he was different from most people.

When he was out of town and repeatedly defeated, he came to Ji'nan with 2000 yuan from Baoding. When he came out of the railway station, he was still wondering whether the clothes in his hand could find the market here.

At the time, apart from a good temper and an open-minded mind, there was nothing in the celebration of life. There was no sign that he would become the leading champion of the "2 yuan shop" in a few years. No one would have thought that the Fujian man who had never been able to publicize can carry the hail of economic crisis in 2009 and grow into the new favorite of China's retail industry.

Super player debut

SARS knows heroes.

In May 2003, Xiu Qingsheng was the leader of a small business in China.

The power of the proletariat to go to sea is the greatest capital.

Before that, almost all the hot industries were tried and failed.

To recend the pain, the students began to look for a career worthy of a lifetime of persistence and struggle in the strange city of Ji'nan.

Soon, he noticed that there was a small department store called "1 yuan shop" on the market in Ji'nan.

All the goods in the store were 1 yuan, which brought unprecedented surfing to the consumption of small department stores.

"1 yuan shop" is very tempting and tempting. However, it is not the green boy who left home when he was 19 years old. Many years of business failure made him gradually grasp the strategic vision of a mature businessman. Although the product of 1 yuan is cheap, it is restrained by the price limitation of "1 yuan", and the product is single and the profit is low, so it is difficult to be bigger and stronger.

In Ji'nan's western market, only 14 square meters of shop facade opened, the first "repair 2 yuan supermarket" was set up, which includes daily necessities, accessories, handicrafts and so on.

However, after a period of business, the business was so cold that it made a great difference in the mind of the students.

In May 2003, in Ji'nan, the sky was clear.

The result of taking the first crab is the hard work of the small shop.

The vast majority of customers only looked up and hurried away. Occasionally, customers came to pick up the list, but there were only 00 pieces of one hundred or two hundred kinds of goods in the shop.

This makes the repaid students who are about to lose their lives miserable. In the early days, in order to save costs, the students only bought goods in several large department stores in Shandong. Due to the relatively high purchase cost and the limited choice of goods, it led to the embarrassing situation of "2 yuan stores" in short supply.

He looked at the right side of the door and thought that the disadvantage of opening the door was ultimately the supply of goods, with a small quantity and good quality.

Fortunately, tens of thousands of small commodities are priced at less than 2 yuan in the market. Although the supply of goods is scattered throughout the country, such as Guangzhou, Yiwu, Changshu and other places, there are hidden traffic costs, accommodation fees and entertainment fees behind the profits of several cents. But in order to replenish the supply of goods, avoid the intermediate agents, get the lowest price in the market, and celebrate their health.

However, when the celebration was restricted by limited funds and the cheapest green car arrived in Yiwu, the expected beauty was gone.

"People don't do business with me at all!" when they said this, they still had a lingering fear.

For those who are accustomed to big business, a product with hundreds of products is just like a drop in the ocean. When a paction is made, the other party can earn 10 yuan. The salesman simply disdains to talk to him.

In order to celebrate the celebration, the students had to put all their eggs in Yiwu and visit factories at all times.

In the eyes of manufacturers, repairing life is like a "beggar" who is dead and dirty. If you don't give it to him, he will not leave.

Finally, there is a factory that "can't fight" and deliver the goods.

Years of passion

Xiu Qingsheng's business has not yet been successful, but in the past ten years, he has been frustrated in his hard work and made him accumulate in the 2 yuan store.

When purchasing, the students chose a group of products with relatively high price and better quality and placed them in the most prominent position in the store.

Every time a customer enters a door, he sees these "super value" goods at first sight, some even cheaper than the local wholesale market.

These commodities quickly brought popularity to the students and left the impression of "good quality and low price" for their customers.

These products themselves are meager profits, but customers tend to buy some products with high profit margins and produce famous catfish effect under the self suggestion of "finding cheap".

A month later, it began to make profits. Another month later, "Xiu Ji 2 yuan supermarket" infiltrated into other cities in Shandong and opened to 7.

Coincidentally, some investors came to the door to discuss wholesale business with their students.

Xiu Sheng has worked out a set of output plan for the whole store, which is a bugle call for the expansion of the province. Investors can not only get high-quality and cheap products from headquarters, but also get a series of guidance from site selection, distribution, delivery and management.

With this kind of whole shop output mode, in just one year, students in Shandong have opened nearly 1000 stores, occupying more than 90% of Shandong's "2 yuan shop" market share.