The New Growth Point Of The Export Of Double Star Footwear Industry: The High-End Products Take The International Market Route.
Under the influence of the financial crisis, many enterprises are facing a severe test. Especially as export enterprises are hit by the biggest impact and being squeezed out by the international market, the export of China's footwear industry has always been difficult.
However, under the guidance of Wang Hai, President of Binxing group, the double star footwear industry has been constantly upgrading its technology, relying on high-end products to become popular in the international market. It has been continuously praised in the US consumer market and the Italy fashion market, creating a good situation in the export trend and creating a new export image for the double star footwear industry.
The manufacturing technology of double star fashion casual shoes is first-rate in the world shoe circle, which laid the foundation for the double star shoe industry to become popular in the international market.
In the face of fierce market competition, under the guidance of Wang Hai, the double star shoe export factory does not meet the current situation, comprehensively upgrade the technology, widely apply new materials and technologies, and display the elegant appearance of the two stars in the high-end market of the international shoe industry.
In order to adapt to the changes in the international market, the high-end products of the double star footwear industry are more colorful, and there are many canvas series, such as silver cloth, polyester cloth, split printing and canvas. The dry and wet PU series materials such as mirror leather and embossing PU are applied. Different leather materials such as genuine leather, PE coated leather, fur, fur, leopard skin and so on are introduced. Special materials such as lace net cloth, soft leather and so on are also applied. Many colorful new materials such as multicolor Gregor, PE pearlescent film and so on are applied. Now, 1086 new kinds of materials for the application of double star are available.
For example, tackling leather and sticky materials and new technology, making leather mold vulcanized shoes for fashion models is popular in Italy fashion market. Double star has created new technology in shoemaking history. The first batch of products has been put into fashion market in Italy, and has been well received by customers.
The application of new technology and new technology has won the trust of customers. They have repeatedly placed additional orders to the double star, of which only 66104 lace mesh shoes have been added 4 times, with a total output of over 35 million pairs, 74686 high-heeled shoes added 3 orders, and the total production volume has reached 20 million pairs, creating a new production miracle of small batch production orders.
The double star injection shoe factory has played a professional advantage and actively seized the export market of the safety shoes. It has developed more than 60 samples, and has put into operation new safety shoes. It has designed and produced many kinds of safety shoes such as Holland customers and developing Singapore customers.
When entering the international high-end market, the double star footwear export production factory, according to Wang Hai, President of the double star group, put forward the requirement of "entering the high end is that no one else can do it, that is, to make better products than others".
These factories, in line with the high quality and fine quality requirements of the high-end market, do a solid job of quality education and training for various types of employees, strengthen the skills competition of special positions, and cultivate a team of high-quality, high technology and high quality employees.
During the production of a new product from a US customer, the technical personnel took two different color layering, controlled temperature vulcanization, color bar exchange, and then vulcanized molding to achieve the effect of no color matching and get a new breakthrough in various layering and vulcanization technologies.
They also received 102 suggestions on the quality of the products put forward by the staff in the quality training activities. The quality innovation reached 22 items, and the workers improved 31 advanced operation methods, which effectively promoted the improvement of the product quality.
The double star Han Hai company successfully completed the export production task of 140 models, 892 orders, and about 3300000 pairs last year. By relying on the initiative to adapt to the market and the spirit of solidarity and struggle, the company's products did not show a delay in delivery time.
The company has continuously improved the quality standards of export shoes, and has created a new record of zero defect in the production of 600 thousand double export products, and has won the trust of customers.
It is precisely by virtue of the spirit of fighting against competition that is unique to a pair of stars that double star shoes export factory has adapted to the market's requirements for new materials, new recipes, new processes, new designs and new products, and has created a number of leading new technologies for the production of fashionable casual shoes.
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