Entry and exit (easy + long)
The key point of the layout is "easy plus long", that is, easy access, bad going out, and it can stay longer. The entrance should be spacious and convenient, and the exit is remote and narrow. We should consider the factors such as the business area, passenger volume, geographical location, the characteristics of commodity management and safety management. Larger shopping malls should set up more entrances and exits to facilitate customers' access and smooth flow. Try not to design steps at the entrance, so it's more difficult to enter when it's raining.
Channel (+ +)
"Guide" means guidance, which is conducive to guiding consumers and making them easy to go to every store. "Smooth" means smooth, the passageway should be wide enough, and the narrowest place should make the two people coming face to face easier to stagger.
Shelf combination
Shelf combination is the design of cargo location, which refers to the business area occupied by various parts of the store. There are three types of cargo location: linear, oblique and curved.
Advertising position
The point of sale advertisement, also known as POP (PointofPurchaseAdvertising), refers to advertisements that are set up around the place of purchase, the store, the entrance, the inside, and the place where goods are available. It has a strong visual communication effect, can stimulate consumers' desire to buy, and is characterized by low cost, immediacy and effectiveness, and is a major promotional tool for retail stores.
Cashier design (Czech + Shu)
"Quick" is quick, even when customers check out. "Comfortable", to make consumers feel comfortable. A large number of surveys show that the design of the arc shaped cash register makes consumers feel more comfortable.
Lighting decoration lighting
The design of decorative lighting should be consistent with the overall image of the store. The lighting of large shops is exquisite, and small and medium-sized shops should be concise and bright as the standard of lighting design. Different lighting levels should be provided at different locations in the business hall, such as the depth of illumination should be higher than the hall.
Color feeling
The coloring of colors is the most basic psychological feeling for people to color. After mixing people's complex thoughts and feelings and various life experiences, color becomes very human and human touch. Generally speaking, warm colors give people a warm and happy feeling, and cool colors give people a cool, cold and quiet feeling. If the two colors are placed side by side, the feeling is that the warm color expands outward and moves forward, while the cool color shrinks and recede. Understanding these rules is very helpful for color processing in store shopping environment design.
Appearance type is totally closed.
That is to say, the store door is separated from the outside door, the entrance is as small as possible, the side facing is tied up with display windows or stained glass, so that customers can choose goods quietly after entering the store. Semi open. The entrance is slightly larger, and is equipped with a display window. It is easier to see the inside of the store from outside. Open type. Shops are open and customers are free to enter and leave without any hindrance.
