Experience: Opening A Children'S Wear Shop To Let Me On The Road To Success.
Mention why I choose to open a children's clothing shop, and it has to start with my previous experience in doing the clothing business.
I used to engage in wholesale clothing of various brands in some wholesale markets. Through these wholesale businesses, I gradually have my own network and business has always been good.
But I often encounter bottlenecks that I can't break through: all kinds of goods, people, markets and capital management.
In addition, the work of getting up early and getting dark every day rushing around between the clothing distribution market, sometimes feel really tired.
In the days of struggling in the first-line market, we have gradually realized that only by means of a strong potential brand can we fundamentally solve this problem.
As a result, I have changed a lot about the consciousness and idea of clothing brand. I am more and more inclined to join a brand's business network.
By doing so, we can effectively utilize the accumulated funds and set a clear direction for our future development.
After taking the initiative, I slowly put aside some of the business on hand, and gradually realized the withdrawal of all the funds. On the other hand, I began collecting various brand affiliate information and visited many brand franchisees on the spot.
I hope to find a brand that can make myself pay one hundred percent. This may be related to my character, or I do not do it. If I am determined to do something, I will do it well with one hundred percent effort.
Be good at choice -- brand selection
Because they often travel between the various garment markets, it is natural to perceive the latest changes in the clothing sales market.
I find that most of the children's clothing brands are regional agents.
This way not only helps the company to enter the market in a comprehensive and rapid way, but also gives the agents and franchisees a clear direction of operation.
So I decided to choose a good brand as my agent and make effective use of the accumulated funds.
However, it is not easy to choose an ideal brand in such a wide range of commercial advertisements.
Nowadays, the market competition is becoming increasingly fierce. Many enterprises have been selling advertisements one by one.
It seems that the whole world is "radical" and "grand investment".
Such a complex commercial advertisement really makes me unable to choose, because most enterprises have to worry about their practices. They find one or two agents or franchisees in a regional market first, then they will constantly shift their "battlefields" to another area to seek "expansion". It is rare to make the "ready to do" regional market in an all-round way, and can not make their brand a sales star in the local regional market.
With the lack of professional guidance and training for franchisees, ignoring the quality of each regional market and improving the sales quality of each franchised store, it eventually consumes resources and makes the brand franchisee's ability to withstand market risks quite vulnerable.
In view of these circumstances, I have decided to make a comprehensive choice of brands.
In a casual chance, I learned from my friend the brand of mini house.
After listening to his brief introduction, I have been deeply attracted, because all kinds of policies of mini house have eliminated many worries for me, but I still have some concerns. After all, this is a very important choice for me.
So I pulled out the mini house company telephone and introduced myself briefly. The company expressed great concern for my enquiry, and immediately arranged for the company's specialized personnel to come to the house to discuss with me.
I really didn't think that I had been doing all kinds of clothing bulk business, and now I can find a company that can turn myself into a brand management company so smoothly.
After a day, I met the staff of the mini house company.
I told them very frankly that I had never done any special brand clothing agency before.
But their answer has put me down. I learned from their introduction that the company will give a lot of support, and there will always be professional guidance and training from the company so that every agent can grow smoothly.
After this contact, I am more determined to choose mini house as my agent brand.
I pulled out the cell phone of the mini house company and offered to sincerely represent the mini house clothing brand. The company staff gave me all the necessary formalities, and then we arranged a place to negotiate various specific matters.
Achieve a qualitative leap
After our re contact, we have basically decided on various matters of agency.
The next step is signing a contract, site selection, decoration shop, shop assistant selection and training, display clothing and so on.
At last, the new store opened, and I received the congratulatory telegram from the head office. I am really glad that I didn't expect it to be so smooth.
This time I joined the mini house brand, which completely changed my previous thought of bulk cargo and eliminated the habit of not paying attention to store image and salesperson quality.
Whenever I have any difficulties, the company will give me very good support, let me learn a lot about the experience of brand agent management, and cultivate my brand awareness.
Thanks to the good support and cooperation from the company, my agency work has quickly entered the right track.
With the close cooperation of various promotional policies, the sales performance of the regional stores is quite gratifying, and the quality of the shopper's shopping guide is also very reassuring to me.
Now the operation of agency has been on the right track, and there is no need for me to care about it, but I still like to go to the stores.
Every time I stand far away to see my own franchisee, my heart will have a feeling that I can't speak out, and I will inevitably look back on the days when I ran around.
Perhaps, we are all like this. When we have gone through a lot of busy road, we all hope to find a post station, let our hearts calm down, and savor the joy of children.
Because those once rushing about, once the indecision, let us be thoroughly washed, after washing, we will feel sincerely happiness for everything we have at the moment.
And all of this, I want to thank the mini house and mini house for letting me have this heavy happiness.
Let me embark on the road to success.
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