Clothes Join In Business And Earn Money Will Lose Everything.
The employment difficulties caused by the financial crisis have made more people turn their attention to their own businesses. For those who have no business experience, joining seems to be a shortcut to start a business. Nowadays, various entrepreneurial websites and entrepreneurial advertisements are full of "joining the slogan of" 80 thousand yuan in the first year "," opening the door to make money "," exclusive production and underwriting ", and" exclusive technology conquering the world's problems ".
However, choosing to join in business may make you earn the first pot of gold, and it may also lead you into a fraud and lose everything.
Secret 1
International brand names
It's from Dahongmen.
A director of investment, who did not want to be named, told reporters that he was from Hebei. In 2001, he graduated from a private college in Beijing and studied marketing.
In September 2006, by chance, he saw a company's recruitment advertisement in the newspaper. He was immediately attracted by the high salary he raised. He passed the interview and became a member of the company.
He was told that this is a company that deals in foreign brand clothing. Its production base is in Guangdong and Beijing is the investment center.
"My duty is to call the customers who are interested in joining them and invite them to join us in Beijing. Our salary is a base salary plus a commission. Every customer who draws a customer has a certain commission. All the new employees start from ordinary operators."
In this way, he began the career of "investment supervisor".
"Our office is located in a commercial office located in the downtown area. This job is not too difficult.
First of all, the company has published investment information on all major investment websites, attracting customers to leave contact information. Our company takes back customer information from all websites, and sends them to us again.
As long as we call in the way of contact, we introduce to our customers the details of our clothing brand, the details of joining, and so on. Finally, we invite customers to come to Beijing for field visits. The difficulty lies in how to impress customers through language.
The way to join the company is to charge 30 thousand yuan to join (the law does not refund), the first payment is 30 thousand yuan (the first batch of goods is not allowed to choose by customers themselves, it can only be rationed by the company).
If the sales are good, how much will the company reward at the end of the year?
To tell you the truth, I was so excited when I read the picture album. If I had money, I would like to go back to my hometown and start a family.
But soon, he learned the truth from his old colleague's mouth.
The company says plainly that it is a typical leather bag company, but after legally registered, there is no manufacturer at all. The so-called brand is also fabricated. In the sample room, the eye-catching clothes are bought by the company as bait from every famous clothing store. After the company tore off the original label, the trademark was then pasted.
As for the goods that customers send to them after they are joined, it is a backlog from Dahongmen, zoo and other clothing wholesalers. If customers want to change the goods, or those overloaded goods (these clothes are also re labled by the company), the price has risen more than three times.
"Imagine that the franchisee will get the goods no matter how old the style is and how bad the texture is. Just because their price is higher than the retail price of the market, how can they earn money and how can they not go bankrupt?"
Secret 2
The boss got 30 million from the franchisee.
The director of investment soon realized that what he was engaged in was actually a work of a liar. He wanted to quit his job at once, but when he saw that his colleagues got the highest salary of 20 thousand yuan a month, he was so excited that he could not refuse the temptation of money and decided to follow his conscience. "So I started my clown career. If I still had a bit of uneasiness in my first phone call, I would say some hesitant words, so when I was off duty, I had been playing very smoothly, and countless lies were coming out of my mouth.
On the third day of my formal entry, I completed my first business - inviting an investor from a county in Shaanxi to come to Beijing for field visits.
I still remember vividly that couple, who had worked abroad for many years, saved a little money and rented a door face in the town of their hometown, and planned to open a small shop to be their own boss.
After seeing the beautiful model shop, they signed the contract with the company very quickly, then hurried home to prepare for "getting rich."
After less than two months, I got the call from the couple again.
They scolded me loudly on the phone, saying that our company had cheated them.
I listened quietly (at this point I was numb). When they swore enough, I told them in a mild tone: "there is something wrong with our customer service department."
Then I hung up the phone.
This is the requirement of the company. When the customer calls the customer, the answer is often the same. The company's goods are like this.
Do you want to return the goods?
No doors!
I refuse to accept that I will come to Beijing to tell you... "
Most of the franchisees received by the director of investment were migrant workers from all over the towns, who were old enough to settle down in their hometown. Others were laid off workers who wanted to start their own businesses.
"These people may not search the Internet for enquiries, even if they can find out that we have a registered trademark, we can check our qualification certificate on an authoritative website (we spent the money).
And our companies are paying more and more attention to media publicity.
You can see our ads everywhere in the media, newspapers, magazines and even TV.
Our company has been established for three years or so, but now we have nearly 600 customers.
Here I calculated an account: a franchisee paid us an average of 60 thousand yuan, of which 1000 yuan to the operator, 3000 yuan to the head of the reception, 6000 yuan to get goods to the franchisee (counted as 30 thousand yuan of goods), the remaining 50 thousand yuan into the boss's pocket.
In this way, our boss has paid 30 million from this company in the past three years.
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