New Marketing Strategy For Clothing Stores: The Rise Of "Him" Marketing
"I didn't expect male salesmen to be very professional and considerate."
In the KISSCAT brand shoes counter of new world department store in Hanyang, Miss Wang has chosen a pair of new model shoes under the warm recommendation of a male salesperson.
Later, Miss Wang went to the ONLY ladies' cabinet to buy clothes, and she was also a handsome boy.
When you enter the counters, you should be warmly greeted, patiently recommend when trying on clothes. When you wear clothes, you have a unique vision. The service of male salesmen makes Miss Wang, who just wants to wander around, purchase nearly thousand yuan of clothes.
Since then, businesses have hired attendants to choose beautiful women.
But in the past two years, male marketing began to appear slowly in shopping malls.
Some women's clothing and women's shoes counters said that the women listened to the introduction of handsome young men, and the mood was much better, and sales increased significantly.
It is understood that a number of shopping malls in the city's sports counters have also been used as men.
Although young girls are not careful, their sunshine and bright personality make their customers more comfortable.
Businessmen call this marketing method "he" marketing.
Many businessmen believe that in the industry dominated by women's consumption power, male marketing has many advantages: Aesthetic uniqueness, female psychology in place, and female customers are more trustworthy to male salesmen.
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