How Does Blog Marketing Value Manifest Itself?

Blog is one of the most popular Internet concepts in recent years. Saving network marketing expenses is one of the direct ways of network marketing. Sometimes, "Internet marketing makes its own money" is also a way to increase returns.

Blog marketing -- the role of blog in network marketing is first manifested in the aspect of cost saving.

This paper analyzes six aspects of reducing the marketing cost of Blog: increasing the visibility of search engine through blog content, studying readers' behavior with lower cost, establishing authoritative website brand with the least cost, individual blog can partially replace advertising investment, saving users' expenses, and blog reduces the potential loss of competitors.

(1) blog content increases the visibility of search engines, thus bringing visitors to the website.

Search engines such as Google, Yahoo and MSN have powerful blog content retrieval functions, which can use blogs to increase the number of web pages searched by search engines, and improve the visibility of web content search engines.

With the advantage of blogging, there is no need to build a blog website at all. As long as an account is placed on a website hosting blog hosting, an article can be published.

Moreover, all blog posts are free now. Similarly, you can get many valuable information free of charge through the blog website.

Blog website is also an effective way to increase website links. You don't need to spend a lot of time to link with other websites. Especially when your website has a low visit, it is often difficult to find valuable websites to link to them. It is logical to publish links for blogs and websites for their own websites. They can even provide their website content to other websites through RSS, which increases the initiative and flexibility of website links. The result can not only bring new traffic directly, but also increase the advantages of websites in search engine ranking.

This link has another advantage, but you can link it to the blog website without having to link many Blog websites on your website.

(2) research on reader behavior at lower cost.

When your blog website is more popular, the blog website also becomes the place to communicate with users. What problems can be put forward in blog articles, readers can make comments, so that readers can understand the content of blog articles, and the author can also reply to readers' comments.

Of course, it is also possible to set up links to online questionnaires in blog articles, so that interested readers can participate in the survey. This enlarges the scope of online surveys, and can also directly communicate with readers in the survey questions, making online surveys more interactive. The result is to improve the effectiveness of online surveys, which means reducing the cost of research and research.

　　(3)建立權威網站品牌效應的最快、費用最少的途徑

Portals (including integrated portals and industry portals) were once a successful mode of authoritative websites. 5 years ago (around 1999) was the period to establish portals; when portals were more firmly established (about 3 years ago), the way to build authoritative websites started with forums with some unique resources; from last year, the best way was to have an automatic growth of content management system.

If you want to become an expert, one of the best ways is to build your own BLOG.

If you persist in your blog, the information resources you create will bring you objective visits. In these information resources, you can also collect valuable articles, website links, utilities, etc. these resources will help you write more articles continuously, which will help you form a virtuous circle. The accumulation of this kind of resources does not require much investment, but the rewards are considerable.

　　(4)個人博客可以部分替代廣告投入，減少直接廣告費用

Blog can not replace advertising, but it can indeed play a role in advertising to a certain extent, and save advertising expenses.

You don't need to advertise in blogs. Your blog posts are at least partially replaced by the free effects of search engine search engine in search engine advertising. It may still be necessary to advertise new products, but at least you can save some advertisements that can be achieved through blogs.

Some electronic publications also publish RSS versions and obtain higher service rates. This is also one aspect of the fact that advertisements can be achieved through advertisements of electronic publications.

　　(5)節省保持用戶的費用

There is a famous rule in marketing: the cost of acquiring a new customer is much higher than that of maintaining an old customer.

In terms of website user retention, the same is true. Only by constantly updating information can users get long-term attention and not lose users who have already obtained. This is also one of the contributions that blogs maintain to existing customers and indirectly reduce the cost of obtaining customers.

　　(6)博客減小了被競爭者超越的潛在損失

In 2004, BLOG has become one of the most popular words in the world. Not only the number of blogs has increased rapidly, but also the number of Internet users who browse Blog websites.

If you don't have a blog in 2005, it will be far behind the competitors who have already blogged.

The cost of time spent on blogs has actually been compensated for by other cost savings. For example, the content written for blog sites can also be used for updating website content. Otherwise, the loss will be immeasurable if competitors are not allowed to blog.