Marketing Tips: How To Let Customers Queue Up For You?
Why many enterprises have been marketing for nearly ten years, but we have not really become the pride of the market. The political strategists have only become survivors of the market. The struggling people have not been thrown onto the beach by the tide of the market, but they have been squeezed in the corner by their peers.
Why?
Because every day I want to do marketing things; marketing is the ultimate achievement of a group or a group of duplicity, a big liar!
I drank with my old friend yesterday, talked about project cooperation, and talked about some details of his business.
His viewpoint, strive to do marketing, find customers, change skills, create benefits!
My advice: I think marketing is to let customers come to us.
By not doing marketing and marketing, we must first do a good job of strategic positioning advantages.
To form a strategic alliance advantage and integrate team combat advantages, we must focus on the advantages of the product series, create the advantages of the fist product, and expand the profit space and source.
Six points for his public operation are discussed.
First, the advantages of strategic alliances are not dependent on the two sides: enterprises do not have a future position, and they do not know who their allies are:
Training and consulting belong to the service industry, always be duckweed, only become the upstream or downstream, will become the embankment will have the ultimate sense of stability, the enterprise has no sense of stability, the boss will not have a sense of stability, and the team has no sense of stability.
It's just a small sampan in a big river. Once we build a bridge, once we have a big ship, we will have difficulty in surviving. We must quit the stage of history.
The ultimate mission of rebellion and revolution is to become an emperor or to become a state administrator to be promoted.
The future of management consulting companies is also the case. How to integrate into the embankment and become a part of the embankment is the ultimate ownership of the enterprise. It is a proposition that the consulting industry boss must think about.
As a friend, the company will become a part of the university group camp or a part of the enterprise group camp.
It has nothing to do with the university group and the enterprise group, but it will have no future.
Second, the ultimate mission advantage: half mission: only personal mission, no enterprise ultimate mission:
Only marketing has no purpose: the purpose of marketing is to make money, that is, to get rid of poverty: No, it is our direct goal to get rid of poverty and make money; it is not the ultimate goal of enterprises.
The ultimate mission and purpose of an enterprise is how to benefit mankind; and how to produce products with high added value.
Our purpose must be to achieve the purpose of our society, and then to achieve our own purpose, and our purpose is not to be expressed.
The purpose of the society is to express clearly and understand.
Third, the advantage of combining the road: the enterprise is not the same way: only half of the enterprises: only the army has no rear, only attack the city, do not defend the city!
Only advance without foundation!
Constantly firing the sun into the sky, without stopping to plant plants and rowing their own area!
If there are nine suns in the sky, then only one of our earth will turn into a flying ash.
A few suns, there will be several earth!
Otherwise, it is imbalance.
Marketing is heaven's way, and products are land virtue.
Building the best product is virtue!
The best hospitals don't need marketing, they are all queues.
Let customers take the initiative to find you is the highest level of marketing!
Fourth, product advantages: no products: no know what products are: enterprises have no fist products:
1, we think training is a product, but the product can not be copied. How can it be a real product?
Products should be replicated with high efficiency and high quality.
2, in fact, products become ourselves, employees become ourselves, and the truth of enterprise operation is to build ourselves into a super teacher.
The truth of an enterprise is to benefit itself rather than to benefit the society.
To pay their wages, of course, hard!
This is the root of the disagreement: if the essence and truth of the enterprise is to benefit others, of course, others (enterprises or society or others) will automatically repay us, and we will form a closed loop flow in the effort and reward, just as the sun evaporates the water into the air, and the wind brings the water to the needed place, and the earth draws water to the ground through attraction.
3, then what is our real product?
That's the students!
Students are our products. Therefore, even without any growth or small growth, the real growth of student trainees is the truth of enterprise service.
4, then what proves that our product is the best?
Did we say it ourselves?
That makes it a boast?
Beauty pageant is not selected by women. It is also selected by many people, and it is chosen by many men.
I choose myself only in the mirror of the fairy tale "Snow White and the Seven Dwarfs", and ask who is the most beautiful woman in the world everyday!!!
You can speak well, you can speak for yourself, and you can say that you are arrogant; because too good, others will think you are bragging, or simply bragging: bragging is like someone else pouring beer into your cup at once: it's a lot, but it's all bubbles!
After a minute, you can't feel the sincerity of the beer beers, because there is not much wine in the basic glass.
5, who will test, of course, is downstream: that is, enterprises; we must manufacture or cultivate products according to the requirements of enterprises; customers will accept them.
If our requirements are stricter than those of our customers and our standards are higher, then we will have the commanding heights of the market.
First, all products themselves (college students) will feel comfortable in the enterprise, 100% entry, 100% survival and 100% promotion, so the product itself is advertising, word of mouth, that is our real marketing!
Second, your product is really good, real value for money, enterprises will naturally be grateful, will shock, will automatically come to come!
In this way, you will form three closed loops.
The students' influence is closed, and enterprises like to have people close again.
And pay for people!
Conclusion: real products are not training, real products are not ourselves (trainers or consultants); real products are not only students but students' growth gap.
The ultimate product is the highest degree of satisfaction.
Fifth, the advantages of fist products: no real products, of course, no fist products!
How can we make real products?
One of the big Taboos; to do well, students should not go too far to vote for them, because they like fantasy, like to get nothing for nothing, like to explore excessive fairness and freedom, like to worship star leadership!
But the truth of the business is not so. The truth of the boss is not so; it is strict and harsh. It may be unpleasant to swear at others. It will deduct wages. If you send back a person, you will let security drop your luggage on the street and tell you that the wages will not be given and where to sue.
First, we must change the bad habits of college students, and the mentality of employment, from free state to the state of restraint, to automatically restrict their own state; and uncomfortable, but enterprises must be so.
Second, we must understand the basic requirements of enterprises for talents, and then investigate into our basic direction of pformation.
Sixth, the new direction of profit:
Fist products do well, enterprises will naturally come to the door. Business people will have to pay money: if the enterprises are well employed, they will naturally introduce in-house training; if they do well in internal training, they will naturally do team integration projects; HR outsourcing projects: team integration projects do well, natural opportunities for pformation projects are made; pformation projects are well done; opportunities to become strategic partners, business trusteeship, and management team stake companies have opportunities.
This is Dao Sheng, one life, two, two life three, three things all in harmony.
That is, the highest level of marketing, let customers queue up to find your realm, that is, money to find the realm of people!
This is true of running an enterprise, running a team and running oneself.
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