Hundred Ding Ding Jian Refers To The Throne Of Children'S Wear Area.

With the improvement of the quality of family life, more and more consumers no longer adhere to the basic needs of buying products, and the pursuit of quality and fashion has become an important demand of the modern family to the consumer market.

In the field of clothing, children's wear is another new market force after women's wear and underwear. It has become a new profit growth point for many enterprises.

Making children wear fashion, health, leisure and personality, and strive to create good, healthy and childlike innocence for their children has become the common aspiration of parents.

Child care Angel International Children's products (Beijing) Co., Ltd., through the repeated careful investigation and study of the Chinese market, took the lead in introducing the "discount shop" mode into the children's wear market, and launched the brand of hundred Ding Ding children's clothing. Under the advanced operation mode of its internationalized operation mode, large-scale industry, multi industry mode and meticulous management, it quickly realized the strong expansion of the Chinese market in a short time, and achieved good social and economic benefits.

Especially since 2010, the company has made new breakthroughs in terms of brand and scale, and has become a leader in the field of children's wear.

Self building as the starting point

In 2009, 100 million Ding Ding children's clothing was formally introduced to the market. From the perspective of corporate profit model, although the company initially decided the development strategy of "discount shop" mode, but due to the relatively weak brand influence, the number of shops was developing slowly, and the company was in a relatively low development stage.

This is also an important strategy for the overall development of the "hundred Ding Ding" brand. In fact, since the formal establishment of the company, Bai Ding has formulated a long-term development strategy.

In management, hundred Ding Ding has developed into a company with excellent internal governance institutions and system mechanisms, and has formed its own corporate culture. In terms of management, Ding Ding, aiming at enhancing the core competitiveness of the company, always adheres to the marketing strategy of "high quality and low price" and accumulating small profits for the benefit.

By the beginning of 2010, 100 billion Ding Ding children's clothing had completed a qualitative leap. The management realized the networking of e-commerce information, and established the computer terminal network in all links of management, production and sales, and realized the internal resource sharing and network management.

Management has formed a mature management and operation system. There is a unified standard and template from shop location, shop size and image, sales method, product and price strategy, shop facilities, advertising promotion training, etc. the hundred Ding Ding children's clothing has entered a remarkable first class in product, brand and culture, and the scale of operation and the nature of the enterprise have also undergone a qualitative change.

After nearly half a year's development, the company has established and formed a keen market response capability, a fast market reaction mechanism, a sound management system and an effective human motivation system.

At the same time, we have established the concept of mutual benefit and mutual benefit with the vast number of investors, sharing the joy and achievements of development, and gradually becoming one of the leading brands of Chinese children's wear brands.

Win win and mutual benefit as the core

In 2010, the company made new breakthroughs in enterprise operation and corporate governance.

More than half a year, the number of shops has increased from more than 30 to nearly 100, and an effective nationwide sales network has been established.

In the interview with Cheng Cheng, manager of marketing department of bitten Ding Ding company, Cheng said: "at the beginning of our brand promotion, we put forward the concept of" win win and mutual benefit ", which closely linked the interests of franchisees and company headquarters. This is an important idea for our children's clothing enterprises in the channel construction. Only by ensuring the interests of franchisees and channel operators can the company's sales chain continue to expand on the normal track.

We can achieve such results in a short time, which is inseparable from our philosophy. "

According to the company's internal staff, 100% Ding Ding children's wear has become the highest success rate of children's clothing in China's children's clothing industry, and its brand awareness and reputation have been continuously improved.

At this point, hundred Ding Ding company has firmly established a "discount shop" as the core of the profit model, the development of enterprises has entered a new realm.