2008 Olympic Games, sports marketing arena. 2010, World Expo also tests whether the eyes of enterprises are sharp and whether they are quick. World Expo's marketing war, which has been running around the Expo for several years and spent a lot of money, seems to be coming to light.
 
So, who can win the throne under the situation of hundred schools of thought and the decisive battle of marketing? As the World Expo of Shanghai is getting closer and closer to us, as the highest level exposition in the world, the influence on Shanghai is also huge. For the sporting goods industry, we should learn from the development before and after the Olympic Games, make good use of World Expo, and push the development of sports goods to a new direction.

Start hot marketing, hand in hand with Expo volunteers

Love more than 361 degrees

361 degrees, as the "principal volunteer partner of China's Shanghai World Expo volunteer in 2010" and adhering to the brand spirit of "one more love", will provide 130 thousand sets of equipment for volunteers of Shanghai World Expo city volunteer service station. More than one love - as one of the most influential brands of sporting goods in China, 361 degree has always been responsible for fulfilling corporate social responsibility, promoting the health of human movement and improving the quality of people's lives.

It is reported that the 361 degree successful signing of the World Expo Shanghai volunteer chief partner is also a major move to re engage in international events after its sponsorship of the Asian Olympic Games global official sponsor and the 2010 Guangzhou Asian Games clothing senior partner. It shows the responsibility, bearing and courage of the Chinese national sports brand. In this regard, President Ding Wu said: "Shanghai World Expo is a grand event of the Chinese nation, and a grand event for all mankind. As a sporting goods brand that is committed to fulfilling its social responsibilities, it has won the title of chief volunteer partner of Shanghai World Expo volunteers at 361 degrees, and has provided volunteers for the World Expo, showing our love for human beings, love for life and the concern for our common future.

XTEP - love running, love XTEP

At the same time, the volunteers' clothing of Shanghai World Expo 80 thousand Park was also officially announced. XTEP signed a cooperation agreement with Shanghai World Expo Coordination Bureau. It will provide these volunteers with a total value of 36 million yuan, including two T-shirts, two pairs of trousers, a raincoat and a hat, and become "Shanghai World Expo designated sportswear".

Ding Shuibo, President of XTEP, said that World Expo is the highest level exposition in the world. The duration of its holding, the scale of its exhibition and the number of exhibitors are bound to become the focus of attention of the peoples of the world in 2010. These 80 thousand "selfless devotion" volunteers are scattered in every corner of World Expo, and they will also become a window for China to show to the world. As a top-ranking sports brand in China, we need to have a broader international vision and take more international initiatives.

  Lining --2010 Shanghai World Expo Health Ambassador

In March 12th, when the countdown of Shanghai World Expo opened 50 days in March 12th, the Shanghai World Expo Bureau officially announced that Mr. Lining was the "Health Ambassador" of World Expo in Shanghai. The Expo Bureau believes that Mr. Lining will serve as a Health Ambassador and will be able to convey the concept of green and healthy life in World Expo.

Lining, a gymnastic prince, was once a dazzling star in the Chinese sports arena and created amazing performances. After retiring from business, Lining still participated in various forms to promote the development of China's sports health. Lining is considered to be the best candidate for World Expo's "Health Ambassador".

Lining lit the Olympic flame and focused on the world. Also, as ambassador of World Expo, on the same day, billions of viewers are expected to watch the live broadcast of World Expo through television. This is also destined to become the most successful free advertisement in World Expo history, and it is an advertisement beyond any brilliant idea.

Baofeng shoe industry - Shanghai World Expo licensing manufacturer 2010

In 2010, the world exposition with more than 150 years of history will be held in Shanghai, China. The theme of World Expo is: Better City, better life. "The positioning of Baoren new style slippers is the same as the theme of World Expo." Chen Qingwei said that a good life is inseparable from food, clothing and shelter. Slippers are also a part of modern people's lives. In September 2009, Quanzhou Baofeng shoe industry just got the qualification of the grand concession manufacturer. Chen Qingwei said that the qualification of World Expo's franchised retailer is expected to be approved in the near future. Baofeng is still applying for the qualification of World Expo franchised retailers. In this way, Baofeng can set up counters in many of its own exclusive stores to better promote Baofeng brand.

Brand shoe companies march into department stores

During the period of World Expo, the ninety-eighth China shoes industry leather goods fair and the exhibition of famous brand entry shops hosted by the Ministry of Commerce and the Chinese Department Store Association will also be held as one of World Expo's activities in Shanghai. It is understood that a lot of Quanzhou shoe enterprises are actively preparing to participate in the exhibition. Apart from participating in World Expo's efforts to expand brand influence, this exhibition will also help Quanzhou shoe enterprises to contact domestic department store channel resources.

At present, there are more than ten brands of Anta shoes, including Anta, PEAK, Wan Taisheng, Suo Li, Lei speed, ABC and so on. It is understood that after self built stores and other terminals occupy large and medium-sized cities in the domestic market, there are fewer and fewer good locations to open stores. Enterprises hope to find a breakthrough in terminal resources and solve the "bottleneck" problem of the channels. Many brands of spring shoes reveal the trend of preparing for reuse of general merchandise channel.

It has been revealed that many brands of shoes, such as Italy, Spain, Portugal, Japan and other countries, as well as Hong Kong, Taiwan and Mainland China, have decided to take part in the event.

In addition, Guo Cang, executive vice president of seven wolves sporting goods Co., Ltd., also said that the spirit of sportsmanship of the seven wolves coincides with the theme of "Better City, better life" in World Expo.

   Conclusion: World Expo, Shanghai, is a great event to inspire the whole world. How to make good use of these World Expo arena and make their brand marketing more appropriate and more appropriate is the importance of all sports goods brands.