Sun Huixin: Breaking The 25 Million Ceiling

"Can you postpone your interview for a month? In March 8th, I'm going to Shanghai to talk about introducing investment."

In the spring of 2010, Sun Huixin, a CEO of China's industrial control network, was busy. In addition to considering listing and introducing investment, it had to open 2 new departments.

From 2005 to 2007, China's industrial control network's revenue surged from 1 million 600 thousand to 25 million, and it has been lingering for nearly 4 years. For Sun Huixin, the breakthrough is necessary.

Long term wandering

What worries him is that nearly 4 years have failed to cross the threshold of 25 million.

Many people think that Sun Huixin is unapproachable, with black rimmed glasses, serious expression, no unnecessary movements, and habit of speaking directly to others' eyes.

In fact, Sun Huixin is a self-made wilderness entrepreneur. In 2001, the company registered 4 people, an office with a registered capital of 100 thousand yuan.

In the industrial control industry with a high technical threshold, without funds, without technical background and without a prominent entrepreneurial team, China's industrial control network can be developed until now, and Sun Huixin can see that the industrial control industry can not be separated from the specific market demand at a specific stage of development.

One line and one line of special quotes, the industry control industry is a market dominated by foreign brand suppliers.

Foreign manufacturers do not understand the market changes of industrial products in all walks of life in China, engineers are also hard to understand a lot of industrial control brands.

In 2001, Sun Huixin believed that at this stage, the information and industry research reports of industrial control brand manufacturers were large.

"In 2005, the hardest part is that employees can't pay wages, and we have to break up. Sun Zong takes out the company's shares and shares them with each other, and finally keeps everyone together."

Even Sun Huixin, who knew him that day, had seen him driving around in a broken car.

From 2001 to 2005, China's industrial control network was as rickety as a toddler. But because Sun Huixin saw the demand of the market and insisted on coming to life after 2005, he went on singing all the way, and his annual income surged to 25 million in 2008.

On the day of the interview, it happened that there was a heavy snow jam in Beijing. Sun Huixin arrived at the office half an hour later. The front desk told reporters that Sun Huixin only had to arrive at the company only in the afternoon. China industrial control network did not need Sun Huixin to keep an eye on it.

After 10 years of development, the shelves on the door of the company are full of various honorary certificates and medals obtained by China industrial control network.

The amount of advertising invested by industrial control companies on the network media of automation profession is 20 million yuan, of which 14 million yuan is invested in China industrial control network, and its market share is 70%.

But Sun Huixin is quite clear that the industrial control industry involves the entire manufacturing industry, and 25 million is only a small figure. What makes him more anxious is that nearly 4 years have failed to cross the threshold of 25 million.

Had to toss about

China's industrial control network's main revenue comes from home page advertising and reports, but now the two growth has been hit by the ceiling.

Why can't you get past 25 million?

"He's a weirdo. He likes to climb mountains by himself, not even his friends."

Some people like to comment on Sun Huixin. He likes to think alone.

China industrial control network has two offices in the 8 floor of block A, Beijing's Jia Hao International Center, one of which is the new office in 2008: at that time, Sun Huixin promoted service to industrial control brand suppliers and channel providers, and recruited many new recruits.

"China's industrial control network is no longer just a media, advertising service provider, but also will become a professional consulting company, research company, advertising agency and public relations company, in short, marketing service company."

"Our customers are basically big brand manufacturers, and big brand manufacturers basically sell through channels.

If we can make 10 times the number of brand dealers into our customers, China's industrial control network will usher in explosive development.

In an interview in 2008, Sun Huixin told reporters in the office of the above two paragraphs, he wants to do a deep marketing service to the branding, and at the same time, do procurement consultancy services for the channel providers.

Sun Huixin's plan is based on the special circumstances of the industry.

Because the number of enterprises in the industrial control industry is not as large as that of the consumer goods industry, there are only 400 suppliers in the world, and buyers are familiar with their names. Therefore, suppliers do not have to pay membership fees like Alibaba's charging enterprises, so that buyers can search the Internet to find information.

Therefore, in the first stage, there are two sources of income for China's industrial control network: one is the home advertisement of China's industrial control network, and the two is the investigation report.

Besides, besides four other industrial control websites besides China's industrial control network, the source of income is also so.

"Home page advertising is in short supply, but the price increases can not rise because other smaller competitors are always tempting customers to call at low prices, and customers will come back to negotiate with us.

Similarly, the survey report is also true.

Pan Yingzhang, general manager of China industrial control network, said.

Two years later, China's industrial control network was stuck at 25 million.

"Do marketing services, China's industrial control network is more than professional public relations companies, and finally stay at the advertising level; do procurement consultation, China industrial control network may not have a channel familiar with the market, so Sun Huixin has not yet achieved a breakthrough is not surprising."

Industry analysts said.

For Sun Huixin, we must find another way of expansion.

Search for a breakthrough in the industry

"Learn industrial control and repair control, say less than 2 hundred million a year."

"Previously, industrial control was limited to industrial control, and now it involves all factories that use automation."

Pan Yingzhang, general manager of China industrial control network, said.

Sun Huixin saw two huge demands in the industrial control market: first, factories in China's three or four line cities and remote areas have begun to use automation extensively, but the maintenance ability of industrial control brand manufacturers is often unable to reach.

"For example, SIEMENS has a customer in Xinjiang. When the equipment needs to be repaired, SIEMENS sends engineers from Beijing headquarters to Xinjiang, and the travel expenses are very expensive."

On the other hand, all walks of life want to understand the demand for professional knowledge of industrial control is very large, but there are no specialized service agencies in China. "

These are two different breakthroughs.

In June 3, 2009, industrial control was formally launched, providing online learning in the field of industrial control and automation, and accounting separately with China industrial control network.

Moreover, in addition to providing online learning, industrial automation is also cooperating with Tsinghua University automation experts to train professionals in a second tier city and receive training fees.

The more important market comes from the first demand.

Sun Huixin initially described his idea to the power of billion nation: first, establish a website for "repairing industry and controlling".

This website is actually a backstage. Every user in the backstage has an account. The brand manufacturer deposits a fee in the background. The factory that needs to repair and upgrade also has a fee. After the task engineer has finished the task, SIEMENS and the factory separately pay a fee to the China industrial control network account, and then pay the engineer salary by the China industrial control network, among which the information between the engineer and the factory and the brand manufacturer is not interlinked.

This kind of account is somewhat similar to "Alipay", and Sun Huixin earns the middle price difference.

"The number of factories in three or four line cities and remote areas is not small, with a market scale of 10 billion. According to one percent, China's industrial control network can do 100 million."

Someone in the industry calculated Sun Huixin an account.

Further down, Sun Huixin died.

"I can't say it. If I go out and don't make it, it's not good."

According to the survey of billion state power, there are many reasons why the general scale of the industry website can not be bigger. According to the survey of the billion state power network, 90% of the industry websites in the 5100 industry websites are gathered in the Yangtze River Delta and the Pearl River Delta, and most of the annual income is around 5 million. One of the important reasons is that the industry websites often work hard and do not integrate resources more effectively as Alibaba does.

Obviously, unlike Sun Huixin's attempt in 2008, this time he tried to integrate resources, not to do professional technology himself, but to integrate the demand and supply of the industrial control industry with the new platform and new mode to further the industry.

It is not yet known whether it is a failure to learn industrial control and industrial control, but in this sense, Sun Huixin is closer to the goal.

"Study industry control and repair industry control, 20 billion of the market, he said less than a year, also has 2 hundred million of business income."

The outsider gave Sun Huixin a job goal for the next two or three years.

Since the end of 2009, Sun Huixin has been busy with the listing and financing of China industrial control network. Sun Huixin, who has always been very serious at the end of the interview, can not help but show her new photos of her daughter.