Mar Cassini'S Image Upgrade Will Be Debuted For The First Time In CHIC.

In March 28th, China International Clothing and Accessories Fair (CHIC) will open in Beijing.

At that time, Mar Cassini, the top fashion brand from Fujian Yu Chen clothing Limited company, will show its new logo to the venue of the Expo. This is the first new appearance of the upgrading of Mar Cassini's image, which is bound to be the focus of attention by the industry and the media.

"The care for black is always the rule of fashion.

Under the simple and generous English alphabet combination, the new logo is endowed with great vitality. The interpretation of the cool sense of introverts gives people a strong sense of vision. The charm of classic patterns is closely integrated with the brand traceability and brand connotation, and the whole combination is applied to products, showing the fashion complex of intellectual elegance.

Ding Jun, general manager of Fujian Yu Chen Clothing Co., Ltd. told reporters that replacing the new logo is the first step toward the internationalization of marasini.

"Makasini, in a few short years, has come to the fore in the fierce market fight and is now a famous brand with a good reputation and a certain influence and competitiveness in the Chinese market.

In the next few years, we will pay more attention to the shaping of the international image of marasini. "

Ding warned.

New logo foundation brand internationalization

According to the introduction, the new sign of mascassini is made up of its English letter "MARCCASNE". Its composition is rich in personality and aesthetic feeling. It is formed by the deformation of the blackbody. It is characterized by the combination of the thick and thin lines, the simple and simple structure of the font, and highlighting Mar Cassini's design idea of "individuality but not out of place, but not sentimental". It reflects Mar Cassini's lofty ideal and brand faith more accurately.

"The new logo is easier to spread, highlighting the style of the international brand. It symbolizes that Mar Cassini is constantly upgrading, pforming and moving towards internationalization.

At the same time, it also reflects Mar Cassini's deep foundation in the industry, rigorous and detail oriented, showing that Mar Cassini is a modern, creative enterprise with quality standards in line with international standards.

Li Jinhong, the brand director of Fujian Yu Chen Garments Co., Ltd., said that Ma Cassini was very cautious about the bid change work, and began preparations at the end of last year. After more than 4 months of discussion and revision, he finally set the new logo from more than ten options.

In fact, for any brand oriented enterprise, the upgrading and evolution of brand logo, even minor modifications, is a test and challenge to the enterprise because it means changing the brand imprint that has been engraved on the consumer's heart.

In response, Li Jinhong firmly stated: "the launch of the new logo is a right thing to do in the right time for marasini."

According to the introduction, Ma Cassini is the second time to come to the China International Clothing and accessories fair. This CHIC war will take a more powerful lineup, a new look and meticulous organization and plan. It will lead the new trend of Chinese youth clothing index with a proud attitude, and will lay a strong foundation for this exhibition.

At the same time, Ma Cassini in the country's terminal stores also began to replace the new logo, to show its new image.

Innovative marketing methods, committed to brand precision propagation

The industry believes that the replacement of mark marasini is the performance of the brand "upgrading position". Replacing the brand is the need of the brand's overall strategy, is an important part of the brand refinement project, and is also an important means of brand continuous injection of new elements and resistance to aging.

What next marasini wants to do is to profoundly shape them and spread them widely.

Mascassini has adopted an accurate way of pmission.

According to Ding Jing, as a young and fashionable clothing brand, Ma Cassini's brand communication path is also different from the traditional way.

In the coming year, they will focus on the spread of the brand image of mash Cassini through multiple perspectives, mainly through the Internet, high-end fashion magazines and new media.

"Our products are mainly targeted at young people at the age of 25~35, and they are more vulnerable to the influence of Internet and magazines.

Therefore, we plan to create an unbreakable relationship between brands and consumers through the use of diversity, participatory and interactive experience and communication, and then make more precise dissemination of the brand.

Ding warned with confidence.

At the same time, he revealed that Ma Cassini also plans to take part in this year's Beijing fashion week, with the help of the top domestic fashion show to enhance the brand's height and promote the brand's fast development.

In addition, Ma Cassini will also take advantage of the opportunity to carry out events related to public welfare, environmental protection and other related events, and promote the development of social welfare undertakings.

"Ma Cassini has always regarded" fashion, environmental protection and future "as the core values of the brand. As a socially responsible company, maasini is willing to contribute to the development of society and human progress.

Ding warned.

In fact, as a leader in the fashion apparel market, Fujian Yu Chen Garments Co., Ltd. has been committed to providing consumers with the leading fashion and excellent quality clothing products.

The positioning of the clothing brand is clear, the brand image is maintained well and the brand connotation deepens with the market changes. It is the cornerstone of the morning dress that goes steady and long-term.