Lining'S Brand Remodeling Promotes Growth Of Business Performance
July 15th, Merrill Lynch published research report, referring to
Lining
The brand remodeling program will promote
enterprise
In the longer term, the performance will continue to grow, and the 17 times earnings valuation is the best time to enter. This will give the stock a "buy" rating with a target price of 38 yuan to reflect the 2011 forecast earnings ratio of 22.8 times.
Merrill Lynch reports that Lining is the first choice among consumers of similar brands.
brand
The adverse effects of competition have been exaggerated, and the bank expects Lining to maintain some 20% growth over the next few years.
Merrill Lynch refers to the brand remodeling that Lining started in May 2007. The purpose is to cultivate high-end market for the advantage of intermediate price products. At present, the proportion of high-end products of footwear and clothing accounts for less than 10% and 20% respectively.
The average selling price of products has also increased due to the rapid growth of high priced products and the improvement of product quality and design.
The bank pointed out that Lining ranked second in the Chinese sports apparel industry, while sportswear ranked first in all cities, and less than Nike and Adidas in sports shoes.
remodeling
Brand is the key factor that Lining gradually narrowed the gap with overseas famous brand prices.
The bank indicated that although the average selling price of the products increased, the gross profit margin of Lining would remain between 47% and 48%. Merrill Lynch indicated that the order of Lining increased by about 2 in the second half of the year, reflecting the market's ardent demand for new trademark products.
Merrill Lynch predicts Lining's share from 2010 to 2012
profit
They are 1.092 yuan, 1.373 yuan and 1.671 yuan respectively.
- Related reading
How Can Foreign Trade Enterprises Turn To Domestic Businesses To Succeed In E-Commerce?
|In The First Half Of 2010, The Export Shoes Of Manchuria Port Increased Significantly.
|Quanzhou Taiwan Set Off A Climax Of Cooperation, How Can Shoe Companies Seize ECFA Business Opportunities?
|International Giants &Nbsp; Domestic Brands Strengthen Functional Development And Compete With Them.
|- 24-hour non-stop broadcasting | Xinjiang National Costume Is Increasingly Popular In The Central Asian Market.
- Macro economy | France'S Latest Policy: Export Shoes And Clothing Bags Must Be Labelled.
- Industry stock market | Apparel Textile A Shares And Hong Kong Stocks Were Slightly Better Than The First Quarter In The Two Quarter.
- Fashion blog | 今夏高腰短褲潮搭 拯救矮短粗
- Fashion character | The Beauty Of The Summer Wears The Same Style.
- quotations analysis | Analysis Of The Advantages Of Clothing Enterprises Combined With E-Commerce
- Recommended topics | 設計師唐納-卡倫：休閑是一種生活方式
- financial news | July 20, 2012 Institutional Watch - Cotton Futures
- Information Release of Exhibition | The Eighth China Chongqing International Fashion Festival Will Be Held In Mid December.
- Industry stock market | Nearly 7 Of Spin Off Enterprises Reported Losses In Advance, Executives Concentrated Cash.
- How Can Foreign Trade Enterprises Turn To Domestic Businesses To Succeed In E-Commerce?
- In The First Half Of 2010, The Export Shoes Of Manchuria Port Increased Significantly.
- Textile Industry Suffered Cold Appreciation Of RMB Appreciation
- Big S Challenge The "Feng Jie"! I Am The Star Of Harmony.
- Summer Sandals
- Be A Smart Dad.
- Cool High-Heeled Sandals &Nbsp; Create Sexy Curves.
- Deduce Hepburn Style &Nbsp; Sweet Princess Shoes.
- Fashionable And Fashionable Sandals
- 性感美鞋亮麗一夏