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    Children'S Wear Industry: Do Professional Exhibitions To Improve The Popularity Of Children'S Clothing.

    2010/3/24 15:07:00 58

    Children'S Wear Market In China

    China's children's clothing industry is known as the sunrise industry of the clothing industry.

    In China, there are 300 million children aged 0~16, and this huge amount has become a necessary prerequisite for the rapid development of children's clothing industry in China.

    With the rising of the living standard of our country and the increasing importance attached by the society and family to children, the proportion of children's clothing consumption in family consumption expenditure is increasing year by year.

    The consumption demand of China's children's wear market has shifted from the practicality of the past basic life to the pursuit of beautiful fashion. In some economically developed cities, the demand for children's clothing is becoming more and more fashionable and brand oriented.


    With the continuous growth of children's clothing consumption demand, the huge business opportunities in China's children's wear market have stimulated the enthusiasm of many enterprises at home and abroad, and more and more children's wear brands have sprung up, many of which are well-known enterprises.

    For example, big brands such as McDonald's, Adidas, Nike and other fast food giants abroad have launched their own children's wear brands in the Chinese market.

    Like the Wahaha Group in China, it entered the children's clothing industry for the first time, and opened more than 800 stores in the country.

    China's children's wear market is gradually shifting from "quantity consumption stage" to "brand consumption stage".


    The rapid development of children's wear industry and the constantly emerging brand of children's clothing at home and abroad urgently need to participate in professional exhibitions to enhance their popularity and establish brand sales network.

    However, at present, there is no international exhibition on children's wear in China.

    At the request of the vast majority of children's clothing enterprises, Shanghai foreign trade and Business Exhibition Co., Ltd., together with the Shanghai family planning supplies management association and the Shanghai garment industry association, jointly hosted the Shanghai International Children's clothing and supplies fair, and jointly established a global platform for children's clothing enterprises to expand the market of the Chinese market.

    The exhibition will be held on November 2010 12-14 at the Shanghai Everbright Convention and Exhibition Center. The exhibition is expected to reach 20000 square meters.


    Sponsored by the Shanghai Municipal Population and Family Planning Commission and Shanghai family planning supplies management association, the Shanghai international eugenics and pregnancy baby products Expo has been successfully held for five sessions, with an exhibition area of 10000 square meters.

    Exhibitors from 13 countries and regions including China, Korea, Japan, Italy, Norway, Holland, Germany, Denmark, the United Kingdom, New Zealand, Australia, Hongkong and Taiwan participated in the exhibition and attracted more than 20000 spectators.

    Professional spectators include nearly 8000 professionals, distributors, franchisers, wholesalers, retailers and overseas professionals looking for OEM companies from all provinces and cities throughout the country.

    In the end consumer group, through the city population and family planning commission network, directional organization of more than 7000 infant families, and through the relevant media, advertising attracted a large number of social consumption public to visit the exhibition.


    On this basis, Shanghai foreign trade business Exhibition Co., Ltd., together with the Shanghai family planning supplies management association and the Shanghai garment industry association, jointly hosted the Shanghai International Children's clothing and supplies fair.

    The Shanghai children's Wear Exhibition and eugenics exhibition will be held on November 2010 12-14 at the Shanghai Everbright Convention and Exhibition Center. The exhibition is expected to reach 20000 square meters.


    Children's clothing industry is not only the subdivision industry of clothing industry, but also the subdivision industry of infant industry.

    The three major organisers are rich in related industry exhibition organization experience, profound industry foundation and strong capital investment.

    Together, we will create a boutique Fair for children's clothing industry in Shanghai, China's fashion capital.


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