Non Peppery Peppers Can Also Generate A Profit Of 1 Million.

In the early summer of 1999, a chef in a hotel in Puyang, Henan province made a dish, which not only made him famous, but also made the hotel business day by day. This man is Liu Jianmin.

Liu Jianmin: "at that time, the dish was over three thousand yuan a day. At the highest time, it sold five thousand yuan a dish a day."

He said this dish is beef consumption of chili peppers, only this dish sold a few thousand yuan a day, it can be said to be a hotel record. Liu Jianmin became a big shot in the hotel. The hotel owner also highly valued him and promoted him to be the chef. And raised his salary to three thousand yuan, which was a high salary in Puyang at that time. Liu Jianmin's life was very satisfying, but his wife had another idea: with this dish, he could earn more money, not three thousand yuan a month.

Liu Qi Li Peng flower: "because he has been a chef for many years, I said if I could do some business, you invented this dish yourself and sold it so fast. If I do it myself, I don't need to work for anyone else."

Liu Jianmin: "at that time, there were scruples and stable incomes. In Puyang, the stable income and wages can basically be done, and we dare not take this risk."

Liu Jianmin was very much at the May Hotel and did not want to go out to do it alone, but his wife Li Peng spent the first time. First, she borrowed three large spare rooms from her sister's home to use as a workshop, and then contacted a canning factory to order a large number of bottles and cans for making chili sauce.

Wife Li Penghua: "look, I'll find the bottle cap with the bottle. You can't even do it."

So Liu Jianmin was driven to his wife's house and reluctantly walked into the workshop. However, cooking a factory and a hotel is entirely different. It is not only necessary to do it personally, but also to worry about it.

The couple started the production of chili sauce in the three small rooms borrowed. The hard conditions made two people suffer a lot.

Wife Li Penghua: "at that time, the hired hand was afraid to spend money. I was afraid that someone else would not brush the net. It was all I brushed, bent around the outside, very cold, bent back pain, and I had arthritis. Anyway, I was young at that time. Now I think about how great energy I was at that time. Now I think I can't do it again if I want to do it again."
Dealer Kong Dexi: "we used to sell old Godfather and old godmother in this place. Feel that local products sold locally are not very good.

Wife Li Peng flower: "to sell to others, not so great fame, others do not want, very difficult."

There is a popular saying in the local area: the steamed bread is thinner and thinner when eating meat. It is said that chili as an appetizer and corn bread with coarse grain can improve people's appetite. Therefore, Liu master intends to take steamed bread as the breakthrough point, and the two match to promote the sales of chili sauce.

Supermarket scene: "first try, buy, know, or..."

Liu Jianmin: "taste it. It tastes bad."

Liu Jianmin thought of a way: in the supermarket doorway for 10 minutes of panic buying, he gave his chili sauce with a small head, and then filled with pepper in the head to allow customers to enjoy free of charge, activities every day, of course, can not be too long, rush to buy only ten minutes, after such a toss, it really caused a sensation in the local. In order to let more people know his chili, he has started buying activities of product gifts.

Reporter: "how can I buy so much?"

Consumers: "delicious!"

Reporter: "how many bottles have you bought?"
Reporter: "two bottles? Are you three bottles? "

Consumers: "three bottles, buy two gifts, buy one for one, buy two gifts for one, but this chili sauce is very delicious, and it will be bought if you don't give it." It's delicious. The whole family is delicious. "

Liu Jianmin: "just started to buy a bottle to send a bottle, the intensity of the big point, buy a large bottle to send a large bottle, finally look at almost, buy a large bottle to send a small bottle, and finally buy two bottles to send a bottle, see more buyers, not in, began to look for profit, is to buy a large bottle to send a bag of steamed bread."

The beef consumption in the supermarket is so popular that everyone knows that even if it is not donated, it will no longer worry about its sales.

Dealer Ge Liu Zhang: "the supply of goods is short of demand. Sometimes this product needs too much. He can not produce it. If you want to make a phone call ahead of time, you can easily pay for it." ?

Supermarket Salesperson: "this sauce is the best seller. Every time I turn to the store, I see the goods are missing, and it's the easiest thing for me to replenish the goods. Every time you come, you must move forward. "

In the early days of Miguchi Keiko's decision, sales in the supermarket plummeted until a bottle was sold.

At the beginning of 2002, Liu Jianmin never imagined that mad cow disease in an irrelevant country far away from ten thousand miles would affect the consumption of hot pepper in his beef. At that time, all the beef products in the entire Puyang supermarket were almost unsalable.

Wife Li Peng flower: "when it was cold and clear, it was so many on the shelves, one month, sometimes it sold several bottles, but at that time, it was very bad."
Only a month later, Liu Jianmin developed chicken, donkey meat and other products into supermarkets, and people began to pay attention to his consumption of chili products again. But the shock this time gave Liu Jianmin a wake up call, and he began to think about how to take the initiative to grasp the market.

In the early autumn of 2001, Liu Jianmin made a surprise to everyone. He bought all the chilli sauce that he could find on the market and had more than 100 bottles.

Marketing Manager Li Wenlei: "for a while, Liu put down all the rest of his work. He kept eating, tasting and eating his mouth."

Liu Jianmin: "their common weakness is that they are too spicy and too spicy. I will think of a spicy sauce, which is suitable for the taste of northern people."

With the chef's foundation, Liu Jianmin set up a small pot at home and began the development of chili sauce without spicy sauce. It's not easy to make chili not spicy and not get angry at the same time. Master Liu began experiments again and again. He deliberately selected the local hot pepper and did not go through the sun's ultraviolet exposure. He put the pepper into the pot for a long time to pickle. Using many different methods, the pepper's spicy nature was finally removed. Liu Jianmin: "when you open the jar, you can see that this flavor has a faint scent. It doesn't rush at the nose. It doesn't open the lid, it punts the nose and tears."

Spicy taste is down, but is it not lit? So Liu Jianmin continued to experiment with himself.

Liu Jianmin: "after eating for a few days, I feel no skin or mouth. Chili is almost suitable for Northern tastes. That is to say that people who eat hot peppers can eat, and those who can't eat chili can eat them at a glance.

Northern people love chili, but most are afraid of hot. If you want more people to buy their own chili, they must make chili peppers not spicy. After the new product is made, "not getting angry" has become the biggest selling point. Liu Jianmin took the opportunity to put all kinds of words on the streets of Puyang when he did not get angry. Then Liu Jianmin played another card which was unexpected. He decided to set his consumer group as a child.

Manager Li: "children can eat very little spicy food. We have a direct impact on a child and a family. If we affect a family, we will affect a family circle, so we believe our market will become bigger and bigger."
The children in the canteen: "not spicy!" I eat a little sweet. "

Reporter: "fragrance is not fragrant?" 

The children in the canteen: fragrant and fragrant. I can eat more than ten bottles! "

Dealer Kong Dexi: "sales volume I was tens of thousands of years from the beginning, now, anyway, the annual sales of hundreds of thousands of, this is not a problem. Especially for women and children, he said that this beef consumption of pepper is known to him and he loves it very much.

The consumption of chili peppers without fire is like conquering a family, and Liu Jianmin's business is getting more and more prosperous. Its spicy hot sauce has also attracted more and more attention. But this time there was a problem in the market of chili sauce.

Friend: "one day, old Liu went to my place. I said Lao Liu, your chili sauce was not as good as it used to be. He said what happened. I said you said it was not spicy and spicy." He said it was impossible, so he opened it and tasted it, saying it wasn't mine. It's a fake.

Liu Jianmin: "I feel very angry. I have just dug up the well. They fetched water, too clever. The water was too relaxed."

But the fact is not that simple.

Manager Li: "one day, when our workers were cleaning up, we found some leaflets just like leaflets. It contains some information about our company's technical information.
Liu Jianmin: "it's written on the phone number of mobile phone number, mobile phone number is the number of the field."

Manager Li: "I said this guy's use is really bad. He can make all his moves."

Liu Jianmin sent all his staff around to fight against counterfeiting, and applied for a patent in Beijing. This also inspired him to spread the direct selling network across the country, which effectively prevented the counterfeit products from being hit. Now his product has annual profits of millions of yuan. Lao Liu said to us: when he has laid down all the northern markets, he will also produce spicy hot pepper sauce for South market.