Speculation Is Risky &Nbsp; Please Think Twice Before You Act.

With the continuous pparency of the right of media coverage, more and more media coverage can be made. This directly leads to more and more people can understand now, such as the recent Jingzhou fishermen dying, Beijing H1N1 infection and Yantai building collapse. There are also many N events before.

Therefore, some webmasters have also missed the opportunity to catch up with these events, hoping to expand their influence by taking care of these events.

For example, some webmasters have made Jingzhou fishermen events into flash games, attracting attention on their own websites.

As far as the author is concerned, there are risks and opportunities for speculation through his hot spots.

The hot events that can be fry online are generally not good.

Although these incidents can get great attention from users, what they get is despising or even disgust.

The webmaster uses his case to publicize his website, which has the following risks:

First, tort risk.

The website must make use of some information of the event Party, such as portraits, to make some related publicity.

This is the risk of infringing the right to portrait. Besides, improper guidance on events may also infringe upon the right of reputation of the litigants and constitute slander and libel.

Two, moral hazard.

There are many hot events. The description of events pmitted through the Internet is not necessarily a real situation. If we do not make clear the event itself, we can publicize ourselves in an awkward situation: you have publicized for a while the bad news of others, and it turned out that you were wronged.

As an example of the Jingzhou incident, some webmasters are planning to make a small game so that everyone can use money to smash fishermen who can't help but now the fact that the media has gradually revealed is that the two fishermen are not dying but others.

This will be very passive, which makes people feel that the website will have a suspicion of falling in love.

Three, the impact of website content.

In general, every website has its focus area, not every website is suitable for hot events.

For example, if a real estate website is published, it will be very appropriate to report it to the collapse of the building, because it is concerned about the real estate sector.

But if a website that focuses on cars also borrows publicity from these two events, it may feel very different. After all, the span of buildings and cars is too large.

If there is too much content in a website, the value of the website will drop accordingly.

Having said so much, it does not mean that the website can not take advantage of the hot events, but that it is risky.

Otherwise, it may be smart to be smarter, but it will affect the development of the website.