Chinese Men'S Dream Is Not Stopping.

In the case of full momentum, the Chinese men's dress upgrade in 2009 seemed to be effective and effective.

If the reserves are enough, Chinese men's clothing will once again act for their dreams.

As a matter of fact, such a pace did not stop at the same time that the layout and energy conservation were advanced in advance. In 2009, the attempt to dream continues.

In a fully prepared situation, such an attempt appears to be effective and effective, and it may become the beginning of a new round of promotion for Chinese men's wear.

In the past, the Hubei men's clothing company, known for its excellent quality of OEM production, has put forward the concept of "business men's clothing" category in the process of looking for the breakout of the pattern, and has tried to shape it into a fine image of the 30 year to 55 year old man who is pursuing the achievement, bravely and courageously.

Meyer's business administration menswear is sticking to the middle and high-end line, but compared to other high-end brands, Meyer will increase the price span appropriately.

The company hopes to make itself a mainstream high-end brand in China's high-end men's wear market within a few years.

Beijing Shun Mei Garments Co., Ltd. also has high hopes for its high-end brand Rome.

To this end, the company to Rome VIP customer development and services, as an important breakthrough.

The company set up a VIP customer club on the basis of this, and now they contribute 40 to 50% of the sales volume for the company.

The company believes that the development and maintenance of VIP customers is of great significance for the development of high-end men's wear brands.

For a high-end brand to be bigger and stronger, there must be a certain number of loyal VIP customers.

If this quantity is less than 30% of the total customer volume, the subsequent development of the brand may encounter some problems.

In fact, the financial crisis may just provide an opportunity to catch up with international brands for Chinese men's wear, which has been pursuing high-end for many years.

Since the outbreak of the crisis, the international brand with a high profile has been on the low side, which has created an unprecedented trend of sales promotion.

Versace also announced that in the next 3 to 5 years, there will be a number of discount stores in Hongkong, Tianjin, Shenyang and the central and western regions.

This brings China's high-end men's clothing to another direct confrontation with international brands.

In fact, from the perspective of network layout, the domestic menswear brand may still have a priority.

Although many two or three line foreign brands are preempting and squeezing the channel resources of domestic brands, for domestic high-end men's clothing, they have their own advantages in product positioning and customer training, and seize the high-end department stores through these advantages and international image.

In terms of product technology and cost control, homemade high-end men's clothing is equally impressive.

After more than ten years of production accumulation and improvement, China's men's wear enterprises have greatly improved their manufacturing level, and many enterprises are doing OEM for international brands.

At the same time, they are based on the Asian body type and combined with the tailoring of international fashion to create a more fitting and self-cultivation style.

Perhaps with the formation of a new brand structure in the high-end market, consumers will become more rational. In the next round of competition, the domestic high-end men's clothing brands will bring these advantages into play.

In this regard, they have methods and beliefs.

"We insist on the high-end positioning not only in the form of adherence, but more importantly, as always adhering to the strategy," said Wang Guibo, chairman of the Shandong bridegroom's company. "Anyway, we must win in this game. In the future, Chinese clothing enterprises must win in the world's high-end brands."

However, we can see from the movement of international brands' affinity to the Chinese market that they are more interested in the Chinese market.

At the same time, more brands want to come here, whether or not they want to see it as a safe haven for escaping from the financial tsunami.

Although Karl Lagerfeld's "Paris Shanghai" show does not look like Shanghai or China, many military uniforms and Vietnamese bamboo hats have appeared many times. Fortunately, designers have long said that this series is just what he imagined Shanghai.

But more brands are clearly ready for the Chinese market.

At the end of 9 2009, Italy brand CANALI2010 spring summer series and brand 75th anniversary celebration was held at the first high-rise world financial center of Shanghai.

The theme of the night was "graceful regression". The model was shown in 40 new clothes.

This is the only large-scale celebration held by CANALI after the celebration in Milan, Italy.

Paolo Canali, director of global marketing at CANALI, believes that in the depressed economic crisis, the continuous rise of China's sales largely shared the pressure of the European market and strengthened the development plan in China. Now, CANALI has 60 stores in 32 cities in China.

The goal of Zegna is to surpass the United States and make it the largest market in the world; GUCCI executive vice president and global public relations manager Mimma Viglezio talked about the Chinese market with the word "burst". In the first quarter of last year, the growth of GUCCI in the Greater China region was as high as 13%; in Shanghai, the LVMH group was established in Changsha, which will become an integrated store of the group's brands. At the same time, it is almost the same as the SHANG Jia center. The high-end shopping center, which is "Asia first" and "China's most", is replicated in China's two or three tier cities Wuhan, Hefei and even Hefei.

But in stark contrast, Chinese men's clothing is coming back to the source of China's upsurge.

After experiencing widespread concern caused by Buffett, Dayang group started to enter the overseas market strategy.

At the end of last year, Li Guilian, chairman of Dayang, said that the main goal of the company's brand creation was to lay out overseas, and "plan to enter 230 high-end stores in the United States, and then to the Asian and European markets."

According to local media in Dalian, where the "Buffett video" was reported by international media, Peerless, the largest clothing wholesaler in North America, immediately sent high level visits to all sales matters in the US.

In the workshop of the Yang te te garment factory in Yang Shu Fang, Pulandian, many of the production processes require manual sewing. The names of several famous people such as Buffett and Bill Gate are written on the plates of several finished products.

Manager Wang Lin said that the products here are single volume and single design, from 3 to 4 weeks from the size of the customer to the final delivery.

Shi Xiaodong, general manager of Dayang, said that mass production is still the normal mode of production of the company, and the profit rate of single unit is 5 times higher than that of the former.

With the entry into the international market, the world will build itself into the world's largest single brand.

In fact, as early as the second half of 2008, two men's wear flagship stores in Bosideng opened in England, respectively, in the streets of Suffolk and Lincoln, England.

"Bosteng men's clothing is very professional in tailoring process and style design. We sell 1/3 in clothing, which is Bosteng men's clothing."

British dealer GREENWOODS group president John Hans said.

Since landing in the UK market, the company has more than 80 sales offices in the UK.

The efforts made by these brands in China's men's wear are becoming a valuable attempt in the process of internationalization of Chinese men's clothing.

Mergers and acquisitions, curve internationalization

More attempts were made in 2009.

After the outbreak of the financial crisis, a large number of buyers from China focused their attention on the international market. Unlike in the past, they bought the international brand themselves.

The financial crisis has made some international brand operations difficult.

In the first half of 2009, BURBERRY implemented a cost reduction plan and laid off more than 1000 people, but in the first half of the fiscal year, pre tax profits fell by 19.6% compared with the same period in 2008. During the same period, HUGO BOSS lost 15 million 900 thousand euros.

"Too much debt has given Chinese agents opportunities," and before that, some international brands rarely sold shares on their own initiative. "Even if there are, they will not be able to get to China's agents".

About acquisition, strength is a big problem, "billions of dollars at every turn".

But now, a large number of private equity funds are beginning to find partners in China. As long as they are more expensive brands, almost all Chinese buyers are trying to buy them.

For many strong Chinese men's clothing enterprises, this is undoubtedly a good opportunity.

At the end of last year, the company had acquired a well-known clothing brand in Europe and was cleaning up assets and ending its work.

"The way we cooperate is our holdings. We are looking at the R & D and brand management capabilities."

Lin Congying, chairman of the company, said that after the completion of the acquisition, apart from retaining the other executives, design teams and terminals, the company plans to introduce it into domestic sales, and the two sides will set up a joint venture to operate the brand in Greater China.

In his view, cash flow problems occurred mostly in Europe's textile and garment enterprises which had been running poorly under the financial crisis.

He is not ready to promote his own brand to Europe, but intends to continue to operate the brand in Europe.

"The global manufacturing industry is entering the cold winter, and many enterprises, including multinational giants, are in financial crisis and business crisis.

This brings a rare opportunity for Chinese enterprises to merge and quickly realize industrial upgrading.

Zhou Shaoxiong, chairman of the seven wolves, also said that the financial crisis has created an opportunity for Chinese enterprises to merge.

In his view, in the international market, the acquisition of existing brands has gained valuable resources such as goodwill, design strength, market recognition and marketing network, and has entered the international mainstream market, and has achieved the opportunity of equal dialogue with foreign enterprises. It can also help enterprises in the country achieve the internationalization of corporate governance.

The destinies of international brand enterprises are often defeated in cost competition, and they are still worth learning from domestic enterprises in terms of organizational structure, company operation and so on.

In fact, mergers and acquisitions itself is a kind of capital operation behavior, which can buy relatively good potential projects with relatively low price, and then push them to the market through packaging of the project, so as to achieve the purpose of profit.

Analysts believe that under the impact of the global financial turmoil, the valuation of many international brands has shrunk, and mergers and acquisitions are at hand.

For Chinese men's clothing and other industries and enterprises with higher internationalisation and stronger strength, it may usher in the best time to participate in global competition through mergers and acquisitions, and take another step towards the international dream of yearning.