Attach Importance To The Comfort Of Clothing Labels
Clothing labels are like identity. Many garment manufacturers design labels at the neckline in order to publicize their brands. But many consumers are increasingly unable to tolerate clothing labels. In the interview, some consumers said their shirts and T-shirts should be removed first, or the hard labels on the necklines would make them very uncomfortable.
Zhengzhou citizen Mr. Su said that he spent more than 500 yuan in the mall a few days ago and bought a T-shirt. He did not expect to tear down the hole when he broke the label, and now he can only throw it in his house as old clothes. Mr. Su said that several of his clothes had been broken through the label. Mr. Su attributed the label problem to the inhumanity of clothing manufacturers.
A lot of clothing labels are hard to touch. They can not tolerate clothes labels. They are not only Mr. Su.
Ms. Yang is buying clothes for her 3 year old daughter. "The labels for children's clothing are even more annoying. Every piece of clothing I buy is stripped of labels and several of my daughter's clothes have been torn down." Ms. Yang said that her resentment against clothing labels was more obvious since she had children.
In order not to let the tender skin of her daughter be stimulated by labels everyday, Ms. Yang said that the children's clothes she bought had to be removed without exception, otherwise the children would say that the back or waist itches. The design of children's clothing and adult's personal clothes should be more reasonable. "
Reporters visited several shopping malls in Zhengzhou and the street leisure brand clothing stores, and found that the collar and the inside of the hem were stitched with labels. Many of the labels of the clothes were very hard and had a sense of grip.
The problems encountered by Mr. Su and Ms. Yang, director of Business Technology Department of Henan textile quality supervision and testing center, have long been noticed by Wen Xuan.
Han Wen Xuan said that there are two labels in general clothing that will directly touch the skin, the labels at the neckline and the washing marks on the inside of the clothing hem can cause physical discomfort. "Labels are mostly made of chemical fibers, so they will be uncomfortable." Han Wenxuan said that due to the current standards of clothing, there is no restriction on the specific location of clothing labels, the neckline and the inside of the clothing hem, which has become a common practice for manufacturers. Han Wenxuan said, "it is a fact that the label is uncomfortable, but it can not be said that it is a defect of clothing, because the relevant regulations do not require the texture of the label and the location of the sewing."
During the visit, salesmen both expressed the responsibility of dismantling labels, whether they were sellers of brand clothing or stores of street leisure brands. "There is a label to prove that it is a famous brand. It is a pity to tear it down." A saleswoman who sells a brand of women's clothing is sorry to hear that a reporter wants to tear down the label. "We are not responsible for dismantling. Once the responsibility is broken, it is unclear."
However, Han Wen Xuan reminds us that there is no uniform standard in the domestic market for the material and installation position of clothing trademarks. Consumers should pay more attention to this detail when choosing clothes. If they are not satisfied with their location and texture, they can negotiate with merchants before buying clothes so that they can cut off labels, so as not to tear themselves and cause clothing damage. "Consumers must further confirm the style, specifications and quality of the clothes, because after the trade marks are cut off, businesses are usually not allowed to return clothes if there are problems with them."
Details reflect success or failure, how to make consumers more satisfied with their products, and how to inform customers of their texture, size and so on?
As for the label of clothing, a brand woman saleswoman said that according to the customers' reflection, their manufacturers have improved the label, changing the material of the label from chemical fiber to silk.
In view of the reasonableness of the design of clothing labels, reporters randomly surveyed in the street, more than eight adults believe that adult clothing and children's clothing labels, the design should be "scientific and comfortable". Miss Zhang, who is deeply labelled by underwear labels, said she hoped consumers would send "strongest protest" to underwear manufacturers: underwear is not allowed to stitch labels inside.
Mr. Qiu, who specializes in clothing sales, says that the new technology of clothing labels has been developed, which is to print labels directly onto the fabric of clothing so as to remove the traditional polyester labels, so that consumers do not need to be annoyed by the uncomfortable labels on the neck or waist. But he also said, "the cost of this approach is high, and many manufacturers are reluctant to adopt it."
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