Color Terminal: Greater Revenue

Editor's note: when it comes to terminals, we often study shop opening mode, display location, promotion mode, management of shopping guide personnel, etc. color is rarely mentioned for us. Until one time participating in activities of Xi Meng company, I realized that color can play a major role in terminal.

We can make a unique and deep impression on customers by enhancing the collocation skills and skillful use of display coloring, so that we can get more benefits without increasing other costs.

Color plays a unique role in brand competition. It is no exaggeration to say that color not only has the function of shaping brand personality and brand image, but also has a market pulling function that can not be underestimated.

When shopping mall lady recommends a dress to you, she often says, "this dress is our latest style." "this dress is very foreign". "This dress is very suitable for you". It sounds like a lot, not only can not promote the effect of buying, but sometimes it will backfire.

How can we guide customers to choose the right clothing and promote sales? This requires the shopping guide or sales of shopping malls or clothing stores to have the ability of coloring.

If you can tell how a particular garment is good and why it is suitable for a certain customer, sales may not be so difficult.

Each person's skin tone has a keynote, some colors are very integrated with this tone, others will be affected and become dim.

Many consumers do not understand this knowledge. They often choose clothes simply according to their preferences, and the colors they like are not necessarily suitable for them. At this time, they need guidance personnel to play a role.

The duty of a shopping guide is to help customers find the color and style that suits her. At present, most of the shops in the terminal are still persuading customers to buy products that are not suitable for her.

When recommending clothing colors for customers, we should first find out the tone of the customers' skin tone, and also take into account the color and hair of the hair, as well as the color of eyeballs and eyebrows.

For customers who wear cosmetics for a long time, when choosing clothing colors for them, choose the color of their postnatal makeup as a choice, instead of considering the original skin color of their customers.

If customers especially like a certain color of clothing, then customers can adjust the makeup face to suit the color of the clothing.

For example, people with dark skin should wear warm, weak saturated clothing, with green, red and violet colors as complementary colors.

People with rosy complexion should be dressed in a slightly saturated warm color. They can also be dressed in light brown yellow, black and colored decoration.

If the complexion is white, it is not suitable to wear cold colors, it will highlight the pale face. It is best to wear blue, yellow, Asa Huang, light rose, light green type of light color clothes.

When a customer enters a store, the shopping guide should be able to quickly judge the guest's skin color, figure and manner, then choose the corresponding personal clothing color and collocation method, then recommend it, so that the success rate of sales will be improved.

After a systematic collocation course training and a professional sales skill, this is not difficult.

Once the shopping guide has the professional quality of color matching, it will be a driving force for the goal of the terminal operation, such as the pmission of brand image, the realization of high sales volume and the improvement of brand loyalty.

Color is also an important part of clothing display.

The famous seven second color theory points out that people's understanding of a person or a product can stay in mind for seven seconds in the form of color.

That is to say, the consumer's first feeling for the shop is mainly determined by the atmosphere created by color.

Good window and storefront color design has a strong visual appeal, which can fully demonstrate the artistic charm of the display clothing.

People live in the world of color for a long time, and accumulate many visual experiences.

Once the perceptual experience and external color stimuli are echoed, it will lead to some emotion in the human mind.

The mood of color is very rich, and the influence on display is naturally different.

For example, red reminds people of the scorching heat of a flame, which is a strong color; pure blue is relatively smooth, giving people a sense of calm; between green and purple is in the middle of excitement and silence; the high chromatic color of white and black gives people a serious sense of tension.

The combination of color and lighting characteristics is also an important application in display.

The whole display is designed to enhance the artistic characteristics and cultural connotations of clothing. Therefore, we must combine color combination and lighting design to achieve a comprehensive effect.

In a seemingly ordinary space, the use of lights is good, naturally enhance the style of clothing, so that the windows become active, atmosphere, dynamic and melodious.

Color is reflected by light. Without light, there is no color.

For example, different location of lights and different direction of lights can create dark and dark colors, and make the space have a three-dimensional sense of atmosphere.

With the control of lighting and lighting, the key points can be highlighted in the exhibition space, so that the colors can be opened up, and the atmosphere of virtual reality can be constructed. With the matching of the color and color of light and objects, a bright and colorful atmosphere will be created in the exhibition space. The atmosphere, form, art treatment and layout scheme of lamps can be used to create an atmosphere of elegant atmosphere and decorative effect in the exhibition space.

As long as the color is applied skillfully to display, it can bring forth new luster, new fashion elements, create a stronger cultural atmosphere and attract more consumers.

Citing a French proverb, "even fruits and vegetables should be arranged in an artistic fashion like a still life sketch, because the aesthetic feeling of a commodity can lift customers' desire to buy."