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Liu Lihua: Women'S Business Is Suitable For Beauty And Beauty Industry.

2009/9/4 11:56:00 24

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It seems that overnight, the word "weight loss" has become the buzzword of many people. In the office, they are eating diet pills, soaking tea with weight loss, stepping on weight reducing treadmills, eating weight loss meals, wearing slimming underwear, using slimming waistbands and smoothing the belly machine at home.

Liu Lihua, who had always been an office worker, was also a member of the weight loss army. But all kinds of ways to lose weight have been tried, and the effect is not obvious.

In 2008, she was admitted to a beauty shop for a weight loss massage. She had lost her weight in two weeks. She also saw the opportunity to lose weight in the market.

Just in 2008, influenced by the financial crisis, Liu Lihua's salary was cut down, and she quit her job with a strong heart.

Liu Lihua, who was unemployed, began to look for the way of survival. After careful consideration, she finally rushed into the slimming market in the first half of 2009 and started her business from a small beauty shop.

Although she is just starting, she is very optimistic about the prospect of weight loss market.

From customers to bosses

The financial crisis in 2008 was not a smooth year for many people. Liu Lihua's work also encountered a storm of pay cuts.

"Rather than self financing in the financial crisis, it is better to decide to start a business."

Liu Lihua has always had his own idea of being a boss. But since he worked alone in Shanghai and the economic accumulation is not enough, the entrepreneurial dream has never been realized.

One night in 2008, she went to a slimming shop to lose weight as usual. She accidentally listened to the boss saying that the family was too busy to pfer the store. Because Liu Lihua had a good weight loss in this shop, she quickly asked her boss if he really wanted to pfer it.

The boss explained that there were some other businesses in the family, and had just had a child, so he really wanted to pfer.

Without saying anything, Liu Lihua said to his boss, "I want to do it myself!"

Before setting up shop, Liu Lihua did not dare to talk about her plans and plans with her parents. She just said to her sister on the phone, and she said, "big deal, tens of thousands of people go in, life begins again", and then she jumped from a Office lady into a strange field.

In fact, it is not strange to say strange. Liu Lihua has always been a member of the weight loss army. The competition in this market is very clear. Before deciding to take over, she did a lot of research. She found that most obese women, like her, pursue efficacy in losing weight and are not sensitive to price.

Learning while starting business

During his first week as a boss, Liu Lihua worked very smoothly and his cash flow was good.

Just as Liu Lihua was a little complacent, the storm of entrepreneurship came.

The first is the loss of staff.

When Liu Lihua became a boss, some old employees asked for a raise in wages. Should they retain their employees with high wages in the absence of normal operation?

Liu Lihua, who had never had experience in this field, was a little flustered at first, but without any alternate staff, she promised all the requests from the staff.

Liu Lihua thinks that the service industry mainly relies on human services to create value and ensure the free flow of staff to ensure the quality of service.

So when Liu Lihua went to training himself, he began to pay attention to finding the right employees.

After carefully examining the salary structure of the service industry, she linked the salary and service quality of the employees: "the good service bonus is high, and the service poor is likely to be eliminated by the market."

In the process of entrepreneurship, Liu Lihua also experienced a painful psychological pformation: "I thought that being a boss is the most comfortable thing, commanding the staff to do things, and I didn't expect anything to be done."

Liu Lihua said, he opened a shop, only then knew that does "the beautiful body teacher" is a physical exertion.

In the past, Liu Lihua's job was to move her pen in the office, but now she starts her own business, and many times her employees are busy. She has to go there herself. She has to overcome not only physical pressure but also psychological pressure.

"The service industry is the waiter."

Liu Lihua was just beginning to pull off his face to serve his customers. But now that he has made up his mind, he can't flinch from it. Soon, Liu Lihua put down his position for starting a business.

Promising weight loss market

When we first picked up the store, there were some old customers in the store, but often because of the lack of service, many old customers were also losing.

In order to do a good job in the store, Liu Lihua told employees: "if we want to increase our turnover, we have only two ways: first, to earn money on old customers, and two to find new customers."

The next step is to segment the market, continue the telephone after-sales service for the old customers, push some promotional activities for the new customers, and the situation of bad earnings in the first three months soon improved, and the turnover in the fourth months has begun to make profits.

Liu Lihua has repeatedly stressed that it is important to establish relationships with clients.

"Don't belittle your job, even though it's just an ordinary service industry, but customers can always add value."

Liu Lihua said, now many new customers are introduced by old customers, for example, when they recognize the service in the store, they will introduce her friends or relatives and colleagues to the shop to lose weight, and the business will become better and better.

"In fact, business or life, so in the beginning of opening up business scenes must be recognized and endorsed by others, will bring unexpected gains."

Liu Lihua is now more and more fond of her field of entrepreneurship, and she is particularly optimistic about losing weight.

People who love beauty are all human beings. Obesity can affect self-confidence, work, study, life and health.

Hypertension, hyperlipidemia, fatty liver, coronary heart disease and other diseases are also closely related to obesity. Therefore, obesity will be paid more attention to, and the healthy weight loss market will also be bigger and bigger.

"Just starting now, it's important to accumulate funds."

Liu Lihua said, for a first time entrepreneurs, of course, can not be too big, she intends to gradually recover the cost after expanding the store, she said, for entrepreneurial dreams of ordinary people, persistent, steadfast, love this industry is the most important.