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    600 Million Qiu Lirong, The Rich Woman, &Nbsp, The Road Of Hard Pioneering Work.

    2009/9/4 11:40:00 40

    Qiu LirongA Wealthy Woman

    Qiu Lirong, who owns assets of more than 600 million yuan, is now the chairman and President of Dunhuang group of Sichuan province and vice chairman of Sichuan Federation of industry and commerce. At a meeting held by the Women Entrepreneurs Association of Sichuan Province, she talked about her "family history", and her tears kept flowing down. As a result, several female entrepreneurs who followed the speech cried. Qiu Lirong said with a smile that she had not taken the lead with her time, and that the introduction of experience has become a complaining meeting because of the difficulties she encountered in her life. She said she relied on faith and luck to spend the 18 year of her own business.   

       Hard to start a business step by step

    After the reform and opening up, I resigned. It is easy to quit and start business. Entrepreneurship requires not only money and market, but also management, and I do not have the same qualifications. I don't like to flinch from my 100 thousand yuan of money from my relatives and friends. I started my own clothing factory. I can't afford to buy Sewing machines. I let the workers bring them. I have no money to invite people, factory directors, technicians, salesmen, purchasers and even security guards. But it was a woman. I could not be frightened by the vigil at night, so I had to take my two-and-a-half years old daughter to courage.

    Which links need raw materials, I cross the bike to buy, run from the east gate of Chengdu to the west gate, and then from the west gate to the south gate. Sometimes, when they just bought something and sent it to the factory, the workers shouted again: what material did the director of factory director have left? As soon as I heard it, I was in a hurry. I could not afford to work hard. One day, when I was riding a bicycle, I suddenly collapsed in the street. I woke up to see many people watching. I wondered what I was doing today. Sitting on the ground for a long time, I remembered that I hadn't had a bite to eat all day. After the first batch of products came out, I went to the shopping mall to sell myself, but when I heard about the production of private enterprises, they simply ignored you. They waved repeatedly to say no, take it away! I patiently told them: you look at my product style, hang it for 3 days, if there is no sale in 3 days, you return it to me. They finally agreed to hang up my clothes in a very humble place. I went to the waiter to discuss with them and ask them to hang up my product a little more conspicuous. I even ran to sell them in a shopping mall and a shopping mall. Because these clothes are designed by myself, and the style has the advantage. In the 3 days, the clothes hanging out are sold.

    By doing so, my factory has gradually entered the right track. Within a year, our factory's garments are spread all over the Chengdu market. But the new problem has emerged again: I design a design today, someone will copy it tomorrow, and consumers can no matter who is the right brand, the style is the same, who will buy it cheaply. This gives me a lesson, and I should do something that no one else can think of and what is not on the market.


       "You can't save your life and what do you want to do with the business?"

    After the booming business, I followed my friend's advice and bought a motorcycle. Because I was too busy, I only went to school in a very short time. One day, when I went shopping, three children suddenly crossed the road, and I brake quickly. The child ran past. In panic, I opened the accelerator and released the brakes. The motorcycle crashed into the crowd. I was almost scared to death. The only thought was that I could not bump into people. As a result, in the right direction, there was a telegraph pole on the roadside, and the moment I bumped into it, I grabbed the pole with my hand, and the car was hit up and my leg was stuck in the wheel. I pulled the brake with a little bit of consciousness, but my foot twisted into the wheel and made a big circle. Later, someone pulled the steel wire with a pair of pliers to pull out the foot that I had broken.

    In the hospital, the blood blister on my instep was broken. The doctor came to clean up the rotten meat every day. I didn't know it was hurt. The doctor said I had developed osteomyelitis, and I had to amputate if I wanted to save my life. I think that when I first started my business, I would be crippled. If I could not do my own work, I would have to take care of others. So I had a heart to heart: I could never amputate. If I were innocent enough to take away my life, I would recognize it. I left the hospital.

    Since then, I have more Zhang Hangjun beds in my office, pillows behind my back, and high quilts on my feet. I work while I receive treatment. I gained weight later because I used a lot of hormones at that time, while playing the closed needles, taking human globulin and doing business reception, all were in bed. At that time, many customers said, "your life can't be saved. What else do businesses want?" I say I don't care. The enterprise that I just founded, I must do it.

       Do your own high-tech agriculture.

    At that time, our company's name was Dunhuang embroidery factory, because in the past, Chinese products went along the Silk Road into the international market. I think I will launch my products one day, so I used the name of Dunhuang.

    The first order I received at the Canton Fair was in the US, and I was much happier in my mind. But making mouth products is too difficult, and the main difficulties are tight schedule and strict fabric requirements. Our domestic cloth blue is blue, red is red, but abroad requires the blue to be red, blue and gray, and the gray, yellow, blue, green and other colors that the naked eye can see can not be deep or shallow. I don't know how much it has been done. Finally, when foreign businessmen say OK, they dare to start cutting and making. In the process of production, the front chest of clothes is not allowed to have a yarn head, otherwise the clothes will be scrapped. So long ago, I really had a very short production period.  

    The delivery process is linked by land and sea. I booked the train carriage beforehand, and the ship from Shanghai port to the United States also signed the contract, so the time limit was not delivered. The workers can rest in shifts. I can't, because my heart is afraid. I reckon the accounts. If the goods can't be handed out as scheduled, all the money I spent before I have to pay for them, I bite my teeth, I haven't slept for three hours or even one hour, and I don't know fatigue.  


    After that, the people relaxed and collapsed immediately. I slept on the bed in a dark state like a boat. I could not keep my eyes open, and I would not speak. After waking up, I realized that I had slept all day and night.  

    The first hurdle has passed, and my foreign trade business is getting better and better. I attend the Canton Fair every year, and I have received orders from the United States, Canada, Sweden, Australia, the United Kingdom and Germany, and I even do all the clothing exported to France. My pollution-free products have become a fashion gift from Chengdu people. As the product entered the international market, I began to participate in various international fashion fairs. On one occasion, I accidentally walked into a supermarket in Losangeles, a new idea appeared in my mind. It's a garden like supermarket. From vegetables, fruits to flowers, it is clean and good-looking, so that people can't go in. At that time, in 1989, Chengdu's agricultural products were still stalls, and the streets and alleys for selling agricultural products were always dirty and smelly. I don't know what ecological agriculture and pollution-free agriculture are. We just want to be a big agricultural country. How can farm produce be good for others? So I proposed to visit the American manor. So, when others went to Disneyland to play, I left the team to see the grapes and crispy pear farm. In the United States, a farm with only 10 labor force can cultivate hundreds of hectares of land, all mechanized operations. It is absolutely magnificent.

    Since then, I have visited their agriculture and farming in every country, and I have become more and more determined in these two aspects. In 1994, I visited Sichuan province's friendship County, Yamanashi Prefecture, Japan, and established close ties with the Local Academy of natural science and technology. They became the technical support force for my future development. I think that if we spend all our life savings on agricultural projects, it will be a contribution to society. As a result, the pollution-free vegetables and ecological science and technology parks were decided to return the clean and unpolluted food chain to consumers. In 1995, I bought 550 acres of land in Dujiangyan, 30 kilometers away from Chengdu, and officially started my own high-tech agriculture.

    Because I bought a farmer's land at that time, and I couldn't use it directly. Long term use of highly toxic pesticides and fertilizers has led to the salinization of these lands and many harmful substances. I started from a pig farm, invested 5 million yuan, used pig waste to make biogas digesters, made a bio fertilizer small processing plant to make bio fertilizer, and then produced pollution-free vegetables according to strict standards. I also made a feasibility report, put forward the principle of "high starting point and large scale", and estimated the total investment of all projects must be 320 million. Because of the high starting point, the government has incorporated my park into a relatively high level of management in the country, and my company has become a leading enterprise in the production of pollution-free vegetables. After the government began testing the pollution-free vegetables, my company was the first one in Sichuan to get the green vegetable label, and the product was put into all the 48 supermarkets in Chengdu.
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