Li Jiacheng'S Jumping History And The Way To Success

Li Jiacheng, a steady character, is actually a restless person.

He went to the hardware factory as a salesman, but he switched to the plastic company.

He soon became a prominent salesman of the company. He became a department manager at the age of 18 and became a general manager at the age of 20.

When he was in high spirits, he suddenly had to job hopping again.

In the first half of 1946, Hongkong's economy quickly recovered to the best pre war years - the same period in 1939.

Factories and businesses destroyed during the war have been restored to production, and the population of Hongkong has surged to about one million.

As the market becomes more and more prosperous, the neon lights of Kowloon on Hong Kong Island are shining each night, and the huge wheels loaded with goods are constantly moving into Victoria Harbour.

Li Jiacheng

The business of Zhongnan clock and watch company has made great progress. The sales network in Southeast Asia has been re established, and the turnover has increased exponentially. Zhuang Jing has planned to run a clock assembly plant and expand it into a self-produced clock.

Li Jiacheng is optimistic about the prospects of central and southern China. He is more excited about the great changes in Hongkong's economy.

Li Jiacheng, standing on the side of Vitoria harbor, looks at the colourful lights in Tsim Sha Tsui and becomes lost in thought.

A road to seek development under uncle's shadow, Zhongnan company has become the giant of Hongkong watch industry, with stable income and comfortable life. The other road is much more arduous and full of risks.

Li Jiacheng chose the latter. He likes to do things that are challenging.

Staying under uncle's wings is easier to tie oneself down, covet comfort, and take advantage of young people now to learn more skills to earn a living, broaden their horizons and broaden their horizons, so as to make great efforts in the future.

Li Jiacheng, 17, has learned to think independently.

His mind was fixed, but he did not know how to speak to his uncle.

Uncle is not a thin man, but a benefactor of Li family.

The owner of the hardware factory has had business contacts with Zhuang Jingan. He came forward to negotiate with Zhuang Jing An, asking Zhuang Jing An to release people.

Zhuang Jingan talked with Li Jiacheng once, and stood in his shoes to see the problem.

In those days, Zhuang Jingan was gradually becoming a boss from a migrant worker.

Jiacheng will not start his own business until now. Sooner or later, he will take this step.

My uncle learned more about Jia's unusual gift.

Li Jiacheng began his career as a "street boy". He said that the best business exercise in his life was to be a salesman.

Street Marketing is different from that of tea houses waiting for customers.

The latter customers have the intention to purchase, while Street Marketing is initially only one party's intention.

Did the other side have the intention to buy?

Do you need your product?

How do you find customers, contact customers? What do you say and what clothes to wear when you first meet with your customers? Customers have no intention of cooperation. How do you motivate him?

How do you consolidate this relationship by establishing a customer relationship?

The real art of selling can not be learned in a university classroom, nor can it be found in any book.

The art of selling can only be grasped and understood in the sales promotion itself.

Li Jiacheng is shy and introverted, but he does not like to talk voluntarily.

Decades later, when Li Jiacheng attended a noble occasion, he was still not an incessant and sharp talker.

But the other side of his shyness shows a valuable virtue, that is, honesty.

Honesty is not only written on his childish face, but also in his behavior.

Hardware factory produces daily hardware, such as galvanized iron bucket, the most ideal customer is grocery store.

Everyone is optimistic about the sales target, the competition is fierce.

But Li Jiacheng always bypassed the sales channels and sold directly to the users.

The restaurant is a big family. Li Jiacheng invaded a hotel and sold more than 100 at a time.

Family users are scattered, a family, usually only one or two.

Families in advanced residential areas have long used aluminum cans.

Li Jiacheng came to the middle and lower residential areas, looking for old ladies to sell buckets.

He knew this very well, so long as he sold one, he sold a lot, because the old lady did not go to work and stay at home, and she liked to chatter, and became Li Jiacheng's voluntary salesman.

Since Li Jiacheng joined hardware factory, the business of hardware factory has been flourishing, and sales have been promoted.

The boss can't help himself. He is the first hero in front of his employees.

However, Li Jiacheng, who has been highly valued by his boss, has just turned the corner and will leave him behind.

The boss was in a hurry and offered to raise his salary for Li Jiacheng. He still did not change his mind.

Li Jiacheng went to the plastic belt manufacturing company.

In the eyes of modern people, this is a small cottage factory, located in the west side of the city, west of the city of Kennedy street, near the port of Hongkong.

Li Jiacheng's move is the temptation of new industries; the two is the "egging" of the boss of plastic companies.

In the mid 1940s, the plastics industry began to rise in developed countries in Europe and America.

Hongkong, as a free-trade port of all directions and open to the outside world, soon appeared plastic products imported from Europe and the United States.

Plastic products are easy to form, light in weight, rich in color, beautiful and applicable, and can replace many wooden or metal products.

Plastic has the disadvantages of aging and toxic, but these shortcomings have been annihilated by the trend of fashion.

Today, plastic products are still popular.

When he was selling hardware, Li Jiacheng felt sensitive to plastic products.

At first, plastic products were luxury goods, which were expensive and consumers were wealthy.

The price of plastic products has been on the decline. More and more imported products, especially the market of plastic products in Hong Kong, have led to a sharp fall in prices.

Li Jiacheng clearly realized that plastic products would become cheap mass consumer goods soon.

Hongkong is the fastest place to accept new things. There is no traditional industry in Hongkong. It has extensive connections with the world and can quickly introduce industries suitable for development in Hong Kong.

The initial number of plastic factories was numbered, but it quickly sprung up.

Iacocca, the Ford Motor Co's general manager and chairman of Chrysler, pointed out that before the twentieth Century, the industry was the world of manufacturers, and the social goods were relatively scarce.

By the end of twentieth Century, social commodities were becoming more and more saturated and manufacturers were fiercely competitive. The products produced must not be sold without effort to produce profits.

Therefore, the owner of the industry is pformed from a manufacturing master to a marketing master.

Iacocca himself, Konosuke Matsushita of Panasonic, Akio Morita of Sony Corp and so on do not sell and manufacture equally important positions.

The early industrial giants of the United States, Ford, Carnegie, Boeing and Boeing, were all makers or inventors.

The boss of the plastic belt company is a modern conscious operator.

He started with plastic belts and developed more than 10 products in a short year.

There are more and more plastics factories in Hongkong, and the competition will be more and more intense.

The salesmen recruited salesmen everywhere, and around more than 20 salesmen were very few.

The boss often sells himself.

When he went to the hotel to sell plastic barrels, he met Li Jiacheng, who sold the white iron bucket.

Li Jiacheng became the loser of his boss, and the hotel preferred the plastic bucket instead of the verbal agreement that he dropped into the barrel.

No fight, no acquaintance.

Although Li Jiacheng was defeated by the boss of plastic company, his sales ability was deeply appreciated by his boss.

The boss thought that Li Jiacheng did not sell the white iron drum, but the problem was not good in the barrel itself, not in his marketing.

The boss is interested in making friends with Li Jiacheng, asking him to drink tea late, and sincerely pull Li Jiacheng to join him.

In his speech, Li Jiacheng showed strong interest in the new industry.

But he said, "the boss (boss) still takes me seriously. I don't worry about it when I go to his factory."

"Sooner rather than later, you will not bury your life in a small hardware factory."

Looking at this situation, hardware rarely has a bright future.

This is exactly what Li Jiacheng did not want.

He left his uncle's company to look for work, but as a discipline of life, not as a lifelong pursuit.

When he resigned, Li Jiacheng said to his boss: "take the opportunity to change the situation, or switch to a promising industry; or adjust product categories, try to avoid conflicts with plastic products. Although plastic is widely used, it can not replace all metal products."

A year later, the hardware factory was turned into a series of locks, and the once dying hardware factory was full of vitality.

This is both the situation and the Enlightenment of Li Jiacheng.

When the boss met Li Jiacheng, he said with joy, "ah Cheng, when you were in my factory, I saw that you were an unusual young man, and you will do great business in the future."

The plastic belt company has 7 salesmen. Li Jiacheng is the youngest and the least experienced.

Others are the top candidates in previous recruitment, with rich experience and fixed customers.

Li Jiacheng was arrogant. He didn't want to lose anybody. He set his own goal: he worked as well as other salesmen in 3 months; he passed them half a year later.

Li Jiacheng exerted pressure on himself and exerted pressure to fight his life.

Kennedy Town is located in the northwest corner of Hong Kong Island, and its customers are mostly in the central area of Hong Kong Island and the Kowloon Peninsula on the sea.

Every day, Li Jiacheng had to carry a large bag with samples, take a bus or take a ferry, and then go all the way through the streets.

Li Jiacheng said, "when someone else does 8 hours, I will do 16 hours. At the beginning, there is nothing else I can do but work hard to make up for my weakness."

Li Jiacheng will appreciate what life has done for him.

He did not belong to a strong and strong young man, but he was like a weak scholar, and he ran around with big bags.

Fortunately, he had been in a teahouse for a year, carrying a big teapot, running back and forth in more than 10 hours a day, and trained his legs and perseverance.

He developed the habit of observing people in the teahouse, and now it is useful to promote sales. When he exchanges with customers, he does not forget to look at colors and see how likely he is to make a deal. Is there any need for "mushrooms" to drag himself down? What efforts should he make?

To be a salesperson, one must be diligent; two, we should have a deep understanding of Li Jiacheng.

Li Jiacheng sells a new product, plastic sprinkler, and no one walks around.

This day, before work, Li Jiacheng came to a family to issue and wait for staff to contact for work.

The cleaner is cleaning up. Li Jiacheng is brainwashed. He volunteered to sprinkle the sprinkler for the cleaner.

Li Jiacheng expects to see the staff who work in advance, seeing is believing, so the negotiation is more convincing.

Indeed, the staff arrived early or the Department Manager responsible for daily appliances.

Li Jiacheng achieved his goal smoothly, and the manager readily agreed to distribute plastic sprinklers.

Li Jiacheng's cleverness is evident.

At the same time, it reveals Li Jiacheng's honesty.

He made the product speak for itself, which is much more credible than a salesman's talk about the advantages and disadvantages of the product.

Li Jiacheng is more and more experienced in marketing. He knows a salesman well and sells himself when he sells products, and he should pay more attention to selling himself.

Li Jiacheng is conscious of making friends, not talking about business first, but building friendship. Friendship is long and business is not a problem.

He doesn't always make friends with customers.

As the saying goes, "man has a way, God has a Shinto."

Today can not become a customer, perhaps in the future will be a customer; he can not do his own customers, he will recommend to other customers.

Even if you can't help your business, it's good to help you come up with ideas.

Li Jiacheng's income is not high, the family burden is heavy, he has to save money to do great things, so he is not allowed to spend too much money on friends.

In this way, everyone will be honest and sincere.

Li Jiacheng is not a talkative person, and he is not witty or humorous.

He always talked about his past and present, and talked about life and society.