China'S Garment Industry Begins To Pick Up

At the end of 2009, along with the ebb tide of the global economic crisis, China's garment industry also experienced a "V" pition which fell into the trough and then rebounded. Some of the garment industrial areas not only increased the absolute value in the efficiency and industrial scale, but also made qualitative changes in strategy and situation.

This is the information from the press conference of the eighteenth China International Clothing and Accessories Fair (CHIC2010) held recently.

Confidence is the foundation and pformation is the key.

According to Chen Dapeng, vice president of China clothing association, the impact of the financial crisis on China's garment industry since 2008 has been steadily declining after years of steady rise.

Industrial scale expansion stopped, total output declined, losses increased, industrial efficiency declined, industry investment stagnated, and actual exports declined.

In the encirclement of a falling word, China's clothing industry entered the "darkest days" in 2009.

However, from the two quarter, China's apparel industry has clearly taken the lead in the industry from all over the country. After the policy intensive May, China's garment industry continued to pick up.

The domestic market has improved markedly since April, and it has gone up in May. It is not bad in the 6 to July off-season. In the three quarter, the total consumption volume of the large retail enterprises in China has exceeded two figures.

The rally in the market shows the upsurge of consumer confidence.

The direct effect of consumers' adjustment to the economic trend is the change of consumption attitude and the recovery of consumer confidence, and the improvement of the market has promoted the obvious rise of the confidence index of entrepreneurs.

Chen Dapeng said that in 2009, the "V" pition of China's garment industry was still in the weak encirclement of the international market, but the upward trend has been clearly presented.

This can be seen from the "wind vane" and "barometer" of CHIC2010 in China's clothing industry.

The CHIC2010, which will be opened in March 28th, has an area of 100 thousand square meters, with more than 900 exhibitors in 23 countries and regions, including more than 340 overseas brands.

As early as October 2009, the booth was sold out, and exhibitors were hard to find.

The vigorous state of CHIC2010 reflects the trend that the whole industry has fully recovered and is expected to continue. What is more important is the good mentality and positive state of clothing enterprises and entrepreneurs and all the upstream and downstream practitioners who are optimistic about the future and then aspire to the future.

Analysis of China's garment industry has picked up since the two quarter of 2009. There are two sets of data that are particularly intriguing: first, in the third quarter, the sales volume of clothing sales for large retail enterprises in the country increased by more than 20%, while the total retail sales grew by a year earlier than in the two quarter.

Second, in the first three quarters of 2009, the total profit of the garment industry and the total profit of enterprises in China reached an increase of 17.3% and 8.95%. The profit rate of the industry increased by 4.05% over the same period last year. The 21.15% increase in per capita profit was the increase of two digit labor productivity.

Chen Dapeng said, it is undeniable that in the early 2009, the Chinese clothing enterprises in distress reduced their annual growth targets, but the market rebounded faster than they expected.

And the biggest gain is that they are very smart and timely make full use of this rare opportunity to fully activate the internal adjustment of the locomotive, onto the track of enterprise upgrading.

Opening China's "strong nation tour"

As we all know, China is a major producer of clothing, a large consumer country and a big exporter in the world.

But "big but not strong" is another label of China's garment industry in the past 20 years.

How to move towards a strong garment country is the goal and ultimate pursuit of Chinese costumes in the past 20 years.

Jiang Hengjie, executive vice president of China Apparel Association, said that the goal of China's clothing power will be achieved in the next 10~15 years.

He said that structural adjustment is the first step of "the road to a powerful nation", and is also the way to win the many enterprises that take the lead in getting rid of difficulties in the crisis. It is also an important means for enterprises to create demand, occupy the market and guide the market in the future. Technological innovation, design innovation and product innovation constitute the core content.

Brand building is an important part of the road to "powerful nation". Under the protection of product quality, the development and progress of marketing channels, innovation of business models, construction of industrial chains, efficient response, social atmosphere and social responsibility will become the key to build brand core competitiveness and to take the advantage in the future global competition.

It is also a means for enterprises to pursue greater profit margins and enhance their ability to resist risks.

The goal of "globalization" as "the road to a powerful country" requires entrepreneurs' "globalization" vision, enterprise's "globalization" mentality, brand's "globalization" mode and channels, and the "globalization" standard of evaluation system.

Jiang Hengjie said: "there is no doubt that the next 10 years will be the key to China's clothing" the road to power "for 10 years. The formulation of the 12th Five-Year plan and the outline of the" great power program "of China's textile and clothing also confirm the extraordinary significance of this time period.

He said that the formulation of the textile and apparel "power program" is in progress, and the first draft has now been released. At the end of April, it will be discussed at the board of directors of China clothing association.